Official Launch of Audi’s New Model: Debuting September 20, Merging Style and Emotion, First Road Test by Han Han!

09/21 2026 366

The current automotive landscape is dominated by elongated sedans, spacious SUVs, and high-performance electric vehicles. While cars are becoming increasingly practical, stylish and nostalgic fuel-powered performance vehicles are becoming rare gems.

On September 16, FAW-Audi made a significant announcement: the all-new Audi S5 Avant will officially launch on September 20. This new model boasts two standout features that have already sparked excitement: the first edition is limited to just 99 units nationwide and is purely imported; Han Han, a renowned speed enthusiast from the Audi Elite Club, has taken delivery of the inaugural first-edition model and completed the first domestic dynamic test on the mountain roads of Anji, Zhejiang.

To be frank, this isn't your typical mass-market car launch; it's more akin to an exclusive gathering for true automotive aficionados.

Not Your Average Grocery Getter, But Appreciated by Those in the Know

Many, upon hearing about the limited production of 99 units, might question: Is Audi not interested in selling cars?

The reasoning is straightforward: From its inception and importation, this car was never intended for the mass market.

It doesn't need to compete with the A5L in terms of sales volume, nor does it need to rush into the home market segment dominated by new energy SUVs. Audi's target audience for this car is crystal clear: those who appreciate the Avant wagon, value a 3.0T engine, and are obsessed with the cornering prowess of quattro all-wheel drive. Ordinary consumers who don't understand this setup are unlikely to consider it when purchasing a vehicle.

It's precisely because of this niche positioning that Audi entrusted Han Han with conducting the first mountain road test. If it were an ordinary family car, there would be no need for a racer to test it on mountain roads. However, the S5 Avant's core identity is that of a high-performance wagon that balances daily commuting with mountain road cornering. The continuous winding mountain roads of Anji provide the perfect backdrop to showcase its chassis capabilities and handling characteristics. This initial test can be said to have perfectly captured the essence of this car.

Subtle Yet Striking Appearance, with Lighting and Wagon Silhouette as Key Highlights

When discussing appearance, let's be honest: the all-new S5 Avant isn't the type of car that will leave you breathless at first glance. It won't make people go crazy and turn their heads as it passes by on the road. Its overall style leans towards subtlety.

But the charm of a wagon lies in its growing appeal the longer you look at it. The front fascia features an S-series exclusive matte titanium black honeycomb single-frame grille, paired with a glossy black car emblem. The sporty aura is subtly hidden in the details. The iconic digital matrix LED headlights support eight customizable light signatures, offering high playability.

The side profile is the soul of the Avant model: a smooth, long roofline, a steeply raked D-pillar, and a low-slung body stance. It lacks the bulkiness of an SUV and has more flowing lines than an ordinary sedan, which is what makes a station wagon irreplaceable. The new car adheres to the overseas original standard wheelbase without any domestic lengthening. Its dimensions are 4835×1860×1450mm with a wheelbase of 2896mm. The trade-off for not being lengthened is that the rear seat space is not extravagant, but it fully retains the original factory's handling proportions.

The rear of the car is its most distinctive feature, equipped with second-generation OLED digital taillights that support dynamic interactive light effects. The light patterns automatically switch when the vehicle approaches, paired with a matte black diffuser, a small spoiler, and dual oval exhaust outlets on each side, exuding a subtle yet powerful performance vibe.

The cargo capacity also continues the wagon's advantage, with a standard trunk volume of 448L. The rear seats support a 4:2:4 split-folding ratio, expanding to a maximum of 1396L. For self-drive camping trips or long-distance travel, loading large equipment is effortless, offering a sense of ease that many SUVs cannot provide.

Sophisticated and Restrained Interior, Free of Gimmicks, All for the Driver

Stepping inside, the first impression is one of sophistication and comfort, without any flashy or redundant designs.

Many car enthusiasts have criticized the interior for being highly similar to the A5L, which is indeed an objective observation. There is no unique dashboard design, and the piano black trim panels are the same as those in the A5L. However, the underlying logic of this cabin is clear: driver priority, with all designs serving the driving experience.

The cockpit wraps around the driver, featuring a combination of an 11.9-inch full-LCD instrument cluster, a 14.5-inch MMI central control screen, and a 10.9-inch front passenger entertainment screen. AR-HUD is available as an option, projecting driving information directly onto the front windshield. Notably, physical buttons are retained for blind operation while driving, ensuring safety and convenience.

The configuration is generous, with all models standardly equipped with diamond-patterned genuine leather super sport seats featuring ventilation and massage functions. The seat cushions provide ample thigh support, the backrests fit the body well, and the wrap-around feel is excellent, ensuring comfort during long drives and securely holding the body in place during spirited driving. The interior features carbon fiber trim panels, illuminated S emblems, dynamic ambient lighting, paired with a B&O sound system and independent headrest speakers. The car does not follow the trend of piling on gimmicky home features like refrigerators or large TVs, adhering to a typical performance luxury car's restrained approach.

The rear seats are adequate, with relatively compact legroom but ample headroom. The seat cushions provide good support for the hip point, and the backrest angle is acceptable for short trips. Compared to the previous generation wagon model, the rear seat comfort has improved significantly.

3.0T V6 + quattro: A Rare Golden Powertrain Combination for Fuel Cars

The true ace up this car's sleeve lies beneath the hood and chassis.

In an era where large-displacement fuel cars are continuously being downsized and phased out, the all-new S5 Avant is equipped with an upgraded EA839 evo 3.0T V6 engine + 48V MHEV Plus mild hybrid system + quattro all-wheel drive. This powertrain is a rare configuration today.

The engine features a VTG (Variable Turbine Geometry) turbocharger derived from Le Mans racing, significantly reducing turbo lag and providing sensitive low-end response. The engine delivers a maximum power of 367 horsepower and a peak torque of 550 Nm, mated to a 7-speed S tronic dual-clutch transmission. It accelerates from 0 to 100 km/h in 4.5 seconds and has an electronically limited top speed of 250 km/h. While this acceleration figure may not be explosive compared to electric cars, it is among the top performers in the fuel-powered station wagon segment, offering a smooth and refined acceleration experience that is entirely different from the abrupt burst of power in electric cars.

Many people may dismiss the 48V mild hybrid system as a gimmick, but that's not the case. This system can output up to 18kW of short-term electrical assistance, supporting energy recovery and low-speed pure electric driving. In simple terms, it optimizes starting smoothness, recovers braking energy, reduces fuel consumption, and meets stringent emission regulations while preserving the power foundation of the V6 engine. It is not a plug-in hybrid and cannot travel long distances on pure electric power; its role is to assist the V6 engine.

The chassis is equally impressive, featuring front and rear five-link suspensions, standard lowered sport suspensions, and adjustable dampers on higher-trim models. The quattro all-wheel-drive system is equipped with a sport rear differential, actively distributing power to the outer wheels during cornering to suppress understeer and allowing for high cornering limits on mountain roads. The steering ratio is moderate, and the brake pedal feel is linear, giving the car a strong sense of balance. It can comfortably cruise on highways and is equally enjoyable on mountain roads.

Real-World Test Drive: A Versatile All-Rounder, but Lacking Extreme Personality

After reviewing the official specifications, let's discuss the real-world driving experience. In a nutshell: it's easy to drive, comfortable, luxurious, and high-end, but it's hard to find a compelling reason to buy it over other options.

The power delivery feels like a car that can break the 100 km/h mark in just over four seconds, with smooth and linear output and a high-end feel. Full throttle response is instantaneous, releasing maximum power in less than half a second. For daily commuting, the low-end torque is abundant, making driving effortless and composed. There are only two minor flaws: occasional brief hesitation in the power delivery transition between low-rev light throttle and mid-corner partial throttle states. These defects are very minor and hardly affect daily driving.

Noise insulation and vibration damping are strong points of this car. The damping tuning is high-end, handling minor bumps decisively and major undulations without excessive bouncing. The chassis quality is noticeably superior to that of the A5L. The car is extremely quiet in comfort mode, with excellent control over tire noise, wind noise, and chassis noise, comparable to top-tier luxury B-segment sedans.

The steering feel is tuned to be pleasing, light at low speeds and stable at high speeds, with fine speed-sensitive gain. The steering response is quick, and the body follows well during rapid lane changes. During spirited driving, the rear end provides a slight push, allowing you to feel a hint of rear-wheel-drive characteristics. Compared to older Audi performance models, the driving fun factor has significantly improved.

However, the shortcomings are also objective. The engine sound is tuned to be conservative; in comfort mode, the engine noise is almost inaudible; in dynamic mode, the sound is simulated and feels artificial; in balanced mode, the sound is authentic but too quiet, lacking the mechanical roar of a large-displacement internal combustion engine. The exterior lacks wide-body kits, giving it no visual impact as a high-performance car; the interior is highly similar to the A5L, with weak exclusive recognizability.

In summary: it has almost no major flaws and is a well-balanced all-rounder, but it lacks sufficiently strong differentiating traits. When buying a niche performance wagon like this, users are often purchasing unique emotional value rather than all-around balance.

Limited to 99 Units, Pricing Information Leaked

Current terminal information indicates that the pre-sale price for the first edition is approximately RMB 575,000. Optional features such as the exclusive Magnetic Yao Grey paint and F16 Audi Sport Dark Night Flowing Gold wheels bring the price to around RMB 595,000.

The first edition is limited to 99 units nationwide, each with an exclusive serial number plaque, and will be delivered first. Regular versions will be available for orders later, but the delivery lead time is as long as six months, resulting in high waiting costs.

Against the backdrop of the gradual phase-out of large-displacement fuel cars in the industry, this purely imported, standard wheelbase, V6 + quattro S5 Avant transcends the category of a mere commuter car and is more like a limited collector's item left for enthusiasts in the fuel car era.

In Conclusion

The all-new Audi S5 Avant was destined to be a niche car from its inception.

It doesn't cater to the mass consumer market, doesn't chase sales volume, doesn't have an explosive appearance, nor does it have a roaring mechanical sound. However, it features an authentically imported chassis, a last-of-its-kind V6 powertrain, reliable quattro all-wheel drive, balancing home cargo capacity with mountain road fun, along with the unique style of a wagon.

Ordinary car buyers prioritize cost-effectiveness, space, and head-turning appeal; whereas players who choose the S5 Avant are buying passion, nostalgia, and a unique emotional value.

On September 20, this limited-edition performance wagon will be officially launched, marking the beginning of a niche celebration for fuel car enthusiasts.

Disclaimer: This article is solely a commentary and does not constitute any investment advice. The corporate data and regulatory events mentioned herein are sourced from public information and are for reference only. Specific details should be based on official releases. Image sources are from the internet; if there are any copyright issues, please contact us for removal.

Solemnly declare: the copyright of this article belongs to the original author. The reprinted article is only for the purpose of spreading more information. If the author's information is marked incorrectly, please contact us immediately to modify or delete it. Thank you.