Apple AI Faces Obstacles: Apple Intelligence Unavailable in the EU Market

06/24 2024 381

According to FastTech on June 22, Apple released a statement stating that due to the uncertainty brought by the EU's Digital Markets Act, EU users will not be able to access three major features this year: Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing.

Among them, Apple Intelligence is the biggest functional upgrade in iOS 18.

It is reported that Apple Intelligence is a personal intelligence system for iPhone, iPad, and Mac. It combines the powerful capabilities of generative models with personal context to provide very useful and relevant functions.

In simple terms, Apple Intelligence leverages the ultra-powerful computing power of Apple chips to accurately understand the current user's context, and coordinates multiple apps to help users quickly accomplish the most important tasks, such as generating images, answering questions, writing code, editing articles, recognizing handwriting, and so on.

For example, in the mail app, the inbox can display the most urgent emails, and Smart Reply can intelligently identify issues in emails and provide quick response suggestions.

It is worth noting that the Chinese version of the iPhone 16 series will also not have Apple Intelligence. Currently, Apple Intelligence only supports the English language. For Chinese, Apple is negotiating with domestic companies to find alternative solutions.

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