Written by Li Yue

Produced by Five-Star Car Reviews

With a staggering 200,000 orders placed within just 3 minutes and 240,000 orders locked in within 18 hours, Xiaomi YU7 effectively completed the workload of many manufacturers in a fraction of the time. Sharp-eyed netizens quickly calculated that with a starting price of 250,000 yuan, Xiaomi raked in a whopping 50 billion yuan from these initial orders. Even Xiaomi's CEO, Lei Jun, remarked, "It far exceeded expectations."

The success of Xiaomi YU7 naturally evoked mixed emotions among automakers. Many manufacturers and brands commented, some offering blessings tinged with envy, while others expressed a hint of sorrow. Some remarks were even slightly overheated, sparking lively discussions online. Another group that might be "slightly worried" are prospective car owners.

According to the latest scheduling information on June 28, the delivery cycle for the Pro and Max versions of the car is approximately 30-40 weeks, while the standard version won't be delivered for over a year. It's estimated that some SU7 owners who haven't yet received their cars are also feeling "quite annoyed." If they discover a preference for SUVs or desire the latest product, they might wonder what to do with their SU7 orders.

Currently, nearly 10,000 YU7 orders are available on Xianyu, and some "premeditated fast-movers" holding orders for delivery in 5 weeks have already quoted prices around 10,000 yuan. Rental companies have also jumped on the bandwagon, with Xiaomi YU7 commanding an average daily rental price of 2,000-3,000 yuan, comparable to million-yuan luxury cars.

01 Have NIO, XPeng, Li Auto, and Xiaomi Formed an F4?

On June 30, He Xiaopeng, chairman of XPeng Motors, posted, "Congratulations to Xiaomi YU7 for achieving excellent results with its launch last week. I believe the core of YU7's success lies in its strong product competitiveness, so I also placed an order for YU7 that night and am waiting for Mr. Lei to deliver it to me early." While extending his blessings, he didn't forget to promote the upcoming XPeng G7, creating a "Double 7 Combo" with the two models.

Li Bin and Li Xiang also sent their blessings to Xiaomi Motors earlier, mentioning their own new cars, the Li Auto i8 and Ledao L90. Lei Jun reciprocated their well-wishes on Weibo, wishing their new cars great sales. This harmonious scene prompted netizens to quip, "We've seen plenty of behind-the-scenes competitions among automakers before, but why are they now starting to commercially praise each other?" "Are you guys forming an F4 here?"

Some also observed that beyond the blessings, the main intention was to subtly promote their own new cars, leveraging this massive traffic. Regardless, this rare scene is infinitely preferable to "bickering marketing," allowing consumers to focus more on the products rather than constantly monitoring Weibo for "gossip and drama".

At the 2025 Qualcomm Automotive Technology and Cooperation Summit, Zhu Jiangming, founder and chairman of Leap Motor, revealed that the D series, Leap Motor's flagship model, will enter mass production in the first quarter of next year. Zhu Jiangming admitted that he was initially in a "good mood" yesterday due to Leap Motor's solid order numbers but felt the pressure mount when he saw Xiaomi YU7's sales figures in the evening.

Leap Motor's attitude is very grounded. After all, its products do not overlap with Xiaomi Motors, but witnessing YU7's "unreasonable" market performance inevitably evokes some pressure and envy. Many originally thought that Leap Motor would become the fourth member to join NIO, XPeng, and Li Auto's "small group," but now it seems Xiaomi is more closely aligned with the trio.

02 Don't Miss Out on This Huge Traffic

Many new cars were launched or unveiled on June 26, and their voices were more or less overshadowed by YU7. However, there were also those who were adept at "borrowing light." For example, Chery Fengyun A9L quietly showcased its order results alongside the YU7 buzz, modestly posting, "Sorry, we only booked 51,971 units."

It's important to note that before YU7's "astonishing orders," any new car launch with tens of thousands of orders could be considered noteworthy. For a Chery sedan aiming to compete in the mid-to-high-end market with a presale price range of 159,900 to 229,900 yuan, 50,000 units is indeed impressive.

Had it not "clashed" with Xiaomi YU7, Chery Fengyun A9L likely wouldn't have used the word "sorry" to promote its order volume.

Beyond the brand level, some dealers also noticed changes in the market, focusing on the delivery cycle of Xiaomi YU7. Despite YU7's unprecedented popularity, it will take a year to fulfill hundreds of thousands of orders, giving competing models the advantage of immediate delivery.

Some brands' slogans were also "forcibly associated" by netizens, more or less linking them to Xiaomi Motors. It's unclear if they are willing to accept this "huge traffic."

03 Inevitable Controversial Remarks

Amidst the high enthusiasm for the launch of Xiaomi YU7, in addition to various blessings and marketing, it was inevitable that some disharmonious remarks would surface. On the morning of the 27th, Huang Zhaokun, head of battery and powertrain development at Dongfeng Nissan, forwarded a related Weibo post, calling Xiaomi fans "blindly loyal" and mentioning that "groups reduce wisdom." He posted on social media, "Xiaomi YU7 had 200,000 orders placed within 3 minutes. Behind such data means that users will have to wait more than a year for delivery. No country has such blindly loyal brand fans."

This incident quickly escalated, primarily because previous "commercial battles" involved sharp critiques of each other's products, whereas this time, it targeted user groups. Huang Zhaokun issued an apology statement in the afternoon of the same day, acknowledging that his remarks were inappropriate and hurt car owners' feelings, and deleted the relevant content. However, the comment section of the apology Weibo post was closed, which again sparked controversy.

A car reviewer's 24-hour endurance challenge on YU7 raised questions about "frequent charging not counting as continuous," sparking intense discussions among netizens in a short period and predictably engaging in a "question-and-answer" session with another "influencer." This can also be considered another "top-flow confrontation" related to Xiaomi YU7.

The "trash-talking marketing" in the automotive industry has been intermittent for a long time, with various "premised" comparisons confusing information and failing to foster a healthy competitive environment. Many once believed that Xiaomi Motors would "make a big splash" and that the launch of its new car would spark another fierce debate, but unexpectedly, it created a scene of "great harmony".

If competitors can continue to be this "polite" and demonstrate corporate integrity, consumers will truly benefit, and win-win situations can be achieved with enterprises.

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