Xiaomi's air conditioner sales grow by 40%. Lei Jun: After being criticized by Ms. Dong, our air conditioners are even hotter

08/25 2024 352

Recently, Xiaomi released its second-quarter report.

According to Lei Jun, "This is Xiaomi's best quarterly report in history! Thank you for your support!"

Indeed, with revenue reaching 88.9 billion yuan, an increase of 32% year-on-year, setting a new record for a single quarter; net profit reached 6.2 billion yuan, an increase of 20.1% year-on-year.

At the same time, all businesses are growing, with mobile phone business revenue reaching 46.5 billion yuan, an increase of 27.1% year-on-year; IoT business revenue reached 26.8 billion yuan, an increase of 20.3%; internet revenue reached 8.3 billion yuan, an increase of 11%.

In terms of the automotive business, 27,307 vehicles were delivered in the second quarter, generating revenue of 6.4 billion yuan. Although there was a loss of 1.8 billion yuan, the gross margin reached 15.4%, which is already a quite high level.

Interestingly, in the major home appliance business, Xiaomi is almost "dragging the market along" this quarter. In the second quarter, shipments of air conditioners, refrigerators, and washing machines increased by 40%, 25%, and 30% year-on-year, respectively.

And what about the overall domestic market? In the second quarter, domestic shipments of air conditioners, refrigerators, and washing machines increased by 5.7%, 5.0%, and 10.3% year-on-year, respectively. Xiaomi's growth rates were almost 4 to 5 times the national average, especially for air conditioners, which saw a 7-fold increase compared to the industry average.

Actually, regarding Xiaomi's air conditioner growth, Gree's Dong Mingzhu was quite angry and criticized Xiaomi's air conditioners some time ago.

The reason was that in June, a self-media blogger wrote an article claiming that Xiaomi air conditioners ranked first domestically, surpassing Gree. This prompted Dong Mingzhu to publicly address the issue at Gree's 2023 Annual General Meeting of Shareholders.

She said that there have been many rumors online recently, and they have been fighting against counterfeits. She specifically stated, "Xiaomi air conditioners ranked first? In reality, they rely entirely on other manufacturers (OEMs) to produce the products. What technology do you have?"

In response to Dong Mingzhu's criticism, Lei Jun later responded during a live broadcast. He said, "Ms. Dong criticized us for pretending to be first, but we really aren't pretending. We're actually ranked fourth."

He also added that after Dong Mingzhu criticized Xiaomi, Xiaomi's air conditioners became even hotter. Perhaps people hadn't paid much attention to Xiaomi air conditioners before, but after Dong Mingzhu's criticism, Xiaomi's air conditioners gained more popularity.

Now it seems that Lei Jun was right. Perhaps not many people paid attention to Xiaomi air conditioners before, but since Dong Mingzhu was so angry and afraid, it shows that Xiaomi air conditioners are still competitive, which worried Dong Mingzhu. After all, if they were too weak, Gree could completely ignore them.

Now that Gree is paying so much attention, it shows that Xiaomi air conditioners are powerful. So people are buying Xiaomi air conditioners. Xiaomi air conditioners are connected to the Mi Home APP, making them highly operable and offering a strong user experience. Therefore, Xiaomi's air conditioner sales grew by 40% in the second quarter. I wonder if Dong Mingzhu will get even angrier when she sees this data? Will she criticize Xiaomi again?

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