On March 20, the 2025 China Appliance and Electronics World Expo (AWE 2025), hosted by the China Household Electrical Appliances Association, officially kicked off at the Shanghai New International Expo Center. With the theme "AI Technology, AI Life," this exhibition brings together over a thousand globally leading home appliance and consumer electronics enterprises, showcasing customized and scenario-based AI smart life solutions, intelligent, healthy, green, and low-carbon innovative products, as well as innovative applications in fields such as whole-house intelligence, smart entertainment, smart health, smart travel, and smart energy management. It highlights the people-car-home ecosystem panorama centered on people and scenarios.

Leaders such as Zhang Chonghe visited AWE 2025, witnessing a new chapter of AI empowering industries.

Zhang Chonghe, former deputy director of the State Council's Central Institutional Reform Office and president of the China National Light Industry Council; Zhaxi Dunzhu, deputy general manager of the General Manager's Office of China Media Group; Tao Xiaonian, secretary of the Discipline Inspection Commission of the China National Light Industry Council and chairman of the China Household Electrical Appliances Association; Jiang Feng, executive chairman of the China Household Electrical Appliances Association; and other leaders attended the opening ceremony of AWE 2025 alongside senior executives of exhibitors.

In her opening speech, Jiang Feng said, "AWE 2025, with the theme 'AI Technology, AI Life,' fully demonstrates that AI has become an important driving force for promoting technological upgrades, product innovation, and enhancing user experience in the home appliance and consumer electronics industry. Leveraging its powerful scenario-based display capabilities, AWE 2025 will comprehensively showcase the application trends of AI technology, propelling AI technology from concept to consumer applications. We eagerly anticipate more innovative enterprises joining hands with AWE in the future to jointly define new standards for smart living!"

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As one of the "First Launch in Shanghai" series of events key supported by the Shanghai Municipal Commission of Commerce, AWE 2025 focuses on the theme of AI in the digital economy era, presenting a new ecosystem of smart living that integrates technological innovation and industrial integration. Home appliance enterprises are accelerating the integration of AI large models and self-developed agents, showcasing smart home appliance products equipped with Haier's "AI Eye," Hisense Xinghai large model, TCL Fuxi AI large model, Changhong Yunfan AI large model, Fotile Healthy CookingGPT, and ROBAM's "Food God" large model, which will truly realize active perception and personalized services, becoming users' smart life assistants.

AI not only empowers smart products but also promotes the implementation of smart scenarios. Driven by the Haier Smart Home Brain and Uhome large model, Haier Sanyiyiao meticulously constructs smart homes, showcasing one-stop smart home customization services integrating smart cabinets and electronics, from design style to smart living experience. Siemens Home Appliances sets up four smart living scenarios of intelligent control and clean washing, intelligent washing and care, intelligent fresh storage, and intelligent cooking, creating a touchable and sensible "AI Smart Home" experience space for consumers. Hisense actively deploys smart cities, showcasing a smart energy industrial cluster composed of network energy and Kelin Electric.

Frontier display technology is ushering in a transformation, with brands such as Samsung, LG, TCL, and Hisense showcasing their latest achievements. Samsung brings the HOLO DISPLAY convex screen that can project 3D images in the air; LG exhibits the world's first bendable 5K2K gaming OLED monitor 45GX990A in China; TCL and Hisense compete with Mini LED technology, with TCL's Wanxiang partitioned Mini LED flagship model Q10L series and Hisense's globally largest 116-inch RGB-Mini LED TV presenting a more stunning visual experience.

The interconnection between people, homes, and cars is accelerating, with new energy vehicles and smart home ecosystems deeply integrating. Huawei will display its new energy vehicles under HarmonyOS Intelligent Driving and set up a special outdoor exhibition area of "Future Home, Car-Home Interconnection" to present a people-car-home full-scenario ecosystem. BYD, the first new energy vehicle brand to participate in AWE, will showcase its Tian Shen Zhi Yan technology and "Ling Yuan" intelligent in-car drone system, and exhibit two models: the FANGCHENGBAO Bao 8 and DENZA N9. AWE features a "Mobile Home" new energy vehicle exhibition area for the first time, with mainstream models from NIO, Li Auto, XPeng, ZEEKR, Great Wall, etc. appearing. At the same time, multiple robot enterprises represented by Unitree make their debut at AWE, bringing many embodied intelligent products and widely promoting robots' entry into smart home spaces.

At AWE 2025, various manufacturers cooperate deeply with IPs such as sports and film and television to create immersive scene marketing. TCL's joint logo surrounding the Olympics makes its debut at a domestic exhibition for the first time. Hisense showcases its full range of officially customized products for the 2025 FIFA Club World Cup. Sony TV joins Sony Pictures in the exhibition, and Macro displayed the strategic partner Chinese Diving Team at the exhibition site. Each enterprise leverages the influence of cross-border IPs to help shape global brands.

AWE Renewal Consumption Festival Launches, Driving "Trade-Ins" to New Heights

Recently, the "Special Action Plan to Boost Consumption" was issued, clearly proposing to increase support for the trade-in of consumer goods, make good use of ultra-long-term special treasury bond funds, and promote the green and intelligent upgrading of bulk durable consumer goods such as automobiles, home appliances, and home decoration.

Against this backdrop, the "National Home Appliance Consumption Season Launch Ceremony" will be officially launched in the morning of March 22 at the Shanghai New International Expo Center. This event is jointly hosted by the Ministry of Commerce and the Shanghai Municipal People's Government, aiming to promote the prosperity of the home appliance market and boost consumer confidence. At the meeting, leaders from the Ministry of Commerce and Shanghai will deliver speeches and interpret the policy effects of home appliance "trade-ins"; the China Household Electrical Appliances Association will release the "2025 China Home Appliance Consumption Trend White Paper," and the China Association of Resources Recycling will release the "Development Report of China's Waste Electrical and Electronic Product Recycling and Disposal Industry," providing guidance for the future development of the industry. Additionally, representatives from enterprises such as Haier and ECOVACS will share their trade-in achievements.

The AWE organizing committee actively responds to the call of the "trade-in" policy and co-hosts the "AWE Renewal Consumption Festival" with the China Household Electrical Appliances Association and the General Manager's Office of China Media Group. This home appliance and furniture renewal shopping festival will join hands with the Pudong New Area Commission of Commerce of Shanghai, unite mainstream platforms such as JD.com, Tmall, Douyin, Suning.com, Xiaohongshu, Kuaishou, and bilibili, and tilt towards top-tier resources, exploring live streaming, expert sales, and diversified consumption scenarios such as online topics, creating offline exhibitions, and providing a one-stop trade-in experience for online ordering. Dong Yuhui, Wang Bingbing, and other celebrities will come to AWE to bring subsidy benefits to consumers. Currently, the "AWE Renewal Consumption Festival" is in full swing. Search "AWE Shopping Festival" on major platforms to participate immediately! At the same time, AWE joins forces with the Pudong New Area Commission of Commerce of Shanghai to link mainstream business districts in Pudong New Area, creating the "2025 Pudong Home Appliance Life Festival," extending the heat of AWE beyond the exhibition hall.

Grasping New Opportunities in the Digital Intelligence Era: Concurrent Forums and Activities Jointly Explore the Future of the Industry

As an important part of the AWE ecosystem, AWE 2025 will hold two "2025 AWE Summit Forums," focusing on AI-driven brand globalization and industrial integration. The "Embrace Globalization, WE ARE ONE" themed forum gathers leading figures from the global home appliance industry, representatives of overseas associations, and representatives of cross-border e-commerce platforms such as BSH Home Appliances, Hisense, Haier, the European Union Home Appliance Association, Roborock, and Amazon to share successful experiences in international development. At the meeting, famous financial observer Qin Shuo delivered a keynote speech on "Opportunities and Challenges for Chinese Home Appliances against the Background of Global Reconstruction."

The "Future Home, Making Life Full of AI - 2025 AWE Summit Forum" focuses on the full-scenario smart life of "people-car-home" driven by AI technology, gathering senior executives from leading enterprises in the home appliance, automotive, IoT, and robotics fields such as Huawei, Haier, Great Wall Motors, Hisense, ROBAM, Dreame, and Kepler Exploration Robots to jointly draw a blueprint for a smart home ecosystem with multi-industry collaboration. Among them, the forum will invite Wang Guangfu, head of the AI LAB of Great Wall Motors, a representative from the automotive field, for the first time, who will share cutting-edge achievements in automotive intelligence.

AWE 2025 further expands its international layout and strengthens global cooperation. The International Roundtable of Home Appliance Manufacturers Association (IRHMA 2025), the China-ASEAN Top Channel Summit for Home Appliances and Consumer Electronics Industry, and multiple AWE overseas buyer matchmaking meetings will be held concurrently with AWE 2025. Meanwhile, in response to the domestic trade situation, the "United but Different, AI Has No Limits - 2025 China Home Appliance Innovative Retail Summit" will gather home appliance enterprises, leading enterprises in various retail formats, retail experts, data research institutions, and industry celebrities to explore new retail models, opportunities, and developments for the industry.

Concurrently with AWE, the 2025 China Home Appliance Industry Chain Conference, the 2025 China Cleaning Appliance Industry Summit Forum, the Design Smart Home - Second Smart Living Model Release Conference, AI Vision, Painting the Future - AWE 2025 Ultra-High-Definition Industry Summit, the "People-Car-Home" Interconnection Technology Seminar, and the Seminar on Promoting the Marketization of R290 Air Conditioners will be held to jointly discuss industry development trends. In addition, the AWE Appliance & Electronics Awards (AWE AEA), representing the highest honor for annual products in the Chinese home appliance and consumer electronics industry, will be announced at the exhibition site.

"AWE 2025 focuses on artificial intelligence, aligning with the strategic direction of the country actively promoting digital technology to empower industries and drive new industrialization. It not only showcases the cutting-edge achievements of the integration of AI with the home appliance and consumer electronics fields but will also stimulate the release of new consumption demand such as digital, green, and intelligent consumption," commented Zhang Chonghe, president of the China National Light Industry Council, after visiting AWE 2025.

AWE 2025 grandly opens, let's witness this technological feast together and share the infinite possibilities of smart living!