The crux of content production lies in its quality. If the content and style of short dramas cannot be adjusted promptly, it is highly likely that the investment will not be commensurate with the return, leading to users' aversion to a certain brand and economic losses for e-commerce platforms.

Author/ Luo Zhi

Produced by/ Xinzhai Business Review

Driven by the digital wave, the decline of the consumer environment, and the silent loss of users... 

E-commerce platforms have long ceased to satisfy themselves with mere commodity transactions and have sought to attract user traffic, enhance user stickiness, and explore new business models through short dramas.

In essence, short dramas and e-commerce platforms complement each other. Through plot settings and actors' performances, commodity elements can be skillfully integrated. Moreover, the rich marketing materials of short dramas can effectively assist e-commerce platforms in completing a series of marketing activities.

Furthermore, high attractiveness and widespread dissemination are inherent characteristics of short dramas. If a short drama is produced with excellent quality, it can help brands rapidly enhance their popularity and reputation.

According to statistics, users tend to invest more time and energy in watching short dramas, providing valuable user retention time and interaction opportunities for e-commerce platforms.

However, producing short dramas for e-commerce platforms is not an easy task.

Producing consistently high-quality short dramas is challenging and cannot be achieved solely by spending money. To stand out among numerous short dramas, unique creativity and high-quality production standards are essential.

Moreover, it is well-known that e-commerce platforms are interested in producing short dramas. Finding a balance between content and commercialization is even more difficult. Ensuring that short dramas can attract users while achieving commercial value is an urgent issue for e-commerce platforms to address.

I. The Business Logic of Short Dramas

Before understanding the business logic, let's break down the industrial chain of short dramas.

The industrial chain of short dramas is relatively complete, encompassing various stages such as content production, distribution, and consumption, forming a closely cooperating ecosystem.

Content production is the foundation of the entire industrial chain, involving IP copyright holders, content producers, and advertising placement parties. Among them, advertising placement parties provide advertising placement services for short dramas, helping brands achieve commercial transformation.

Short dramas are primarily distributed through major video platforms, social media, and e-commerce platforms.

Users are the final link in the industrial chain of short dramas, and their consumption behavior directly determines the market performance and commercial value of short dramas. As users' demand for content consumption continues to grow, the market size of short dramas is also expanding.

The industrial chain of short dramas precisely reflects its business model: earning money by appealing to users with content.

First, the collaboration between short drama production and distribution lays a solid foundation for subsequent commercial transformation.

Short drama producers need to pursue high-quality and high-standard content creation, whether it's pursuing social hot topics or exploring the depth of human nature. The works should be highly enjoyable and thought-provoking, combined with rapid and widespread dissemination channels to quickly capture users' attention.

Second, there are many ways to monetize short dramas.

Traditional advertising placement, copyright sales, paid viewing, and derivative product development are all expanding the commercial space for short dramas. Once users' attention is captured, they will drive related production.

Therefore, good short dramas can ensure a good reputation while achieving multiple benefits.

It can be seen that, regardless of the link, the business model of short dramas is highly compatible with e-commerce platforms.

At the front end, e-commerce platforms hold a large number of brand resources; at the middle end, as one of the distribution channels, e-commerce platforms have a huge user base; at the back end, countless merchants on e-commerce platforms can well undertake the product needs of short