Apple dominates the used phone market because the iPhone depreciates faster than domestic mobile phones

09/24 2024 487

CCI Insights data shows that Apple is the leader in the used phone market, accounting for more than 60% of the global used phone market share. In the domestic market, Apple is also the first in the used phone market, resulting in this result because iPhone has more cost-effective advantages than domestic mobile phones.

This result is due to the huge difference in price trends between the two types of mobile phones in the used phone market. The price of used iPhone falls faster than that of domestic mobile phones, which is a special phenomenon. In the past, the general impression is that domestic mobile phones depreciate faster, but the current used phone market shows a different trend.

Taking Xiaomi 12 and iPhone 12, which were released around the same time, as examples, the prices of Xiaomi 12 and Xiaomi 12X at launch were 3699 yuan and 3299 yuan, respectively, and are now priced at around 1100 yuan and 859 yuan in the used market, respectively; the price of iPhone 12 at launch was 6299 yuan, and is now priced as low as 886 yuan in the used market (Pinduoduo), indicating that the depreciation rate of iPhone 12 far exceeds that of Xiaomi 12.

Due to the need for multiple mobile phones, I have been constantly changing used mobile phones in the past two years, so I pay more attention to several used platforms and used mobile phone prices. The prices of Xiaomi 12 Lite and Reno3 bought last year were 699 yuan, and they are still around 600 yuan now; the price of iPhone 8 Plus was more than 600 yuan last year, but now it has dropped to more than 300 yuan, showing that the price of domestic used mobile phones is relatively stable.

At such prices, there is no doubt that the iPhone is more worth buying. The performance of iPhone 12 is much stronger than that of Xiaomi 12, coupled with the fluency of the iOS system, it crushes Xiaomi 12 in terms of usability; by now, consumers have to admit the durability of the iPhone. Many years ago, the iPhone 7 Plus is still smooth to use, while domestic mobile phones of the same generation are now too laggy to use.

Interestingly, there are changes in various used platforms. In the early days, used mobile phones on the Xianyu platform were more affordable, but now the prices of used mobile phones on the Xianyu platform are relatively high. While JD.com's new mobile phone prices are often more expensive than Pinduoduo's, the competition between the two in terms of used mobile phone prices is fierce now. Some used mobile phones on the JD.com platform are cheaper than Pinduoduo's.

However, there are also many pitfalls in used mobile phones. On Pinduoduo, there are many cheaper mobile phones. These used mobile phones will indicate that the screen fingerprint cannot be used and can only be used for facial recognition, while the original mobile phone can use the screen fingerprint. Such used mobile phones often replace inferior screens instead of original screens. When repairing mobile phones at a mobile phone repair shop, the owner said that the original screen with screen fingerprint can be sold for nearly 300 yuan, while other screens only cost more than 100 yuan. Therefore, the original screen will be separated and sold separately, and an inferior screen will be installed before selling the mobile phone again.

Similar to new mobile phones, JD.com's used mobile phones are still more secure. Mobile phones certified by JD.com's official Paipai are generally original mobile phones, and naturally, the price is much more expensive than that of another low-cost e-commerce platform. However, during promotional events such as 618 and Singles' Day, JD.com's used mobile phones often have surprises, so when choosing a used mobile phone, you can choose these two promotional seasons, coupled with various coupons and other prices are very affordable.

The development of the used mobile phone market in China is quite fast. In recent years, domestic sales of new mobile phones have been far lower than in 2016, but a used phone platform said that mobile phone transactions have continued to rise, with a growth rate of 30%, indicating that more and more consumers are choosing used mobile phones. Because many used flagship mobile phones are stronger than domestic mid-range mobile phones, but the price is much lower. Since the new iPhone performance is already ahead of domestic mobile phones, with a larger price drop and well-optimized system, it is only natural that the iPhone is more popular.

Apple's dominance in the used phone market is undoubtedly bad news for domestic mobile phones. Used iPhones have taken over the mid-to-low-end market of domestic mobile phones, leading to a decline in sales of mid-to-low-end domestic mobile phones, while domestic mid-to-high-end mobile phones are now even higher. During the 618 promotional event this year, domestic mobile phones with Qualcomm Snapdragon 8G2 priced at more than 2000 yuan were more popular. Most of the domestic mobile phones that entered the top 10 best-selling list were Qualcomm Snapdragon 8G2 mobile phones, while the previously popular mid-to-low-end mobile phones did not enter the top 10 best-selling list.

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