On the evening of October 26, well-known tech and digital blogger "He Tongxue" released a series of tutorial videos titled "Learn NAS in Half an Hour" on Bilibili. The protagonist in the videos, NAS, is the current popular four-bay model DXP4800 from Ugreen Technology.

Many people may still have many doubts about what NAS is. Simply put, you can think of NAS as an ultra-large-capacity hard drive that can be connected to the internet and equipped with an intelligent system.

In recent years, with the rapid iteration of imaging technology and the explosion of video dissemination, the local storage space of mobile phones, computers, tablets, and other devices has become increasingly difficult to meet the ever-increasing amount of data.

Therefore, products like NAS private clouds have gradually "evolved" from having a high learning threshold and high usage costs to being more user-friendly and intelligent. In addition to established traditional manufacturers, this blue ocean market for NAS has also welcomed more and more internet technology manufacturers.

Driven by leading players, NAS, which used to be applicable only to enterprises and the geek community, is accelerating its move towards the mass market. Ugreen Technology is one of the leaders in this "NAS popularization boom".

Ugreen joins forces with "He Tongxue" to ignite the NAS science popularization boom

In a series of science popularization tutorials, "He Tongxue" uses lively and interesting explanations, starting from the basic concepts of NAS, to hard drive selection and installation, RAID array storage options, and more. This allows more consumers to experience the convenience of using NAS and provides comprehensive guidance for new users.

Not only that, "He Tongxue" also demonstrated many interesting uses of Ugreen's four-bay NAS DXP4800, showcasing the versatility of this small NAS device.

In the "Digital Photo Album" episode, "He Tongxue" demonstrated using Ugreen's DXP4800 and the "Sync & Backup" function of the UGOS Pro system to easily and automatically back up photos and videos from multiple mobile phones to the NAS.

Ugreen's UGOS Pro system enables data "interoperability" across devices with different ecosystems, such as iPhones, Androids, Windows, and Macs, significantly freeing up local storage and reducing upgrade costs caused by insufficient storage space.

With the help of multiple built-in local AI models, the "Photo Album" application in the UGOS Pro system can intelligently organize massive amounts of photos, automatically categorizing them by people, locations, objects, and other dimensions. This seamless experience is as convenient and intelligent as using a daily mobile phone album. Notably, the "Photo Album" application uses edge-side AI, enhancing privacy and security.

In the "Home Theater" episode, "He Tongxue" used the "Media Center" function of the UGOS Pro system to build a private cinema with uncompressed, original-quality playback.

The "Media Center" automatically generates a beautiful poster wall, allowing users to quickly select movies by tags and ratings, eliminating the need to search through thousands of folders. Additionally, multiple devices support synchronized playback progress, providing users with an even more immersive viewing experience.

This recommendation and sharing of Ugreen NAS products marks the first time the "He Tongxue" team has popularized and taught about NAS, and it has been a very successful technical popularization effort. The simple and easy-to-use nature of Ugreen NAS, combined with scenarios close to real life, has allowed many users to intuitively experience the charm of NAS. For users plagued by issues such as insufficient storage space, speed and space limitations of cloud storage, and poor streaming media platform viewing experiences, NAS has undoubtedly become the optimal solution for cloud storage.

Why can Ugreen make NAS simple and easy to use? This is inseparable from the years of hard work by their team.

Safer and better to use, NAS flies into ordinary households

It is reported that since the launch of Ugreen's NAS private cloud DXP series and the new UGOS Pro system, the Ugreen NAS private cloud team has continuously iterated based on multiple pain points and user feedback.

As Ugreen NAS flies into ordinary households, user feedback has poured in like snowflakes. The UGOS Pro system is updated at an average pace of one major update per month and 2-3 minor updates. These small, frequent updates and OTA automatic upgrades continuously refresh the experience for Ugreen NAS users.

In October, the UGOS Pro system underwent a recent major version update, significantly improving overall system fluency and stability, enabling it to better handle complex usage scenarios for more advanced users. For example, the opening speed of massive folders, the loading speed of massive thumbnails, and multitasking under large file decompression are now more stable and fluent.

In addition, during this major version update in October, the UGOS Pro system introduced many detailed improvements, such as multi-window file drag-and-drop multi-selection transfer, one-click batch renaming, direct embedding of TMDB API keys, compatibility with more virtual machine disk image formats, and more. It is these small improvements and optimizations of subtle functions that have transformed NAS from a "not very user-friendly" professional storage solution into a "user-friendly" consumer product for the masses.

In multiple Ugreen NAS user communities and various online forums, Ugreen's NAS private cloud UGOS Pro system has garnered heated discussions and unanimous praise. There is no doubt that Ugreen understands both NAS and its users, making it no surprise that Ugreen has become a driving force behind the popularization of NAS.

Why can Ugreen continuously optimize the NAS experience to the extreme? This is inseparable from Ugreen Technology's deep cultivation in NAS technology and products, as well as its precise insight into user needs and profound understanding of storage scenarios.

Zhang Qingsen, the founder of Ugreen Technology, mentioned in a public speech earlier this year: "Since the day we started making private clouds, we have adhered to two basic principles, namely safety and usability."

"Safety" is the lifeblood of any storage product. Since launching its first private cloud product, the DH2000, Ugreen Technology has made great efforts in data security and privacy protection.

From data protection at the transmission source to encrypted spaces, to security features in the UGOS Pro system such as Security Manager, IP Intrusion Blocking, DOS Protection, Firewall Configuration, and more, Ugreen's NAS private cloud has built a more stable and secure "home" for user data, giving users absolute peace of mind when storing data on NAS.

Ugreen's security and privacy protection system has received certifications from multiple third-party authoritative institutions. Ugreen's NAS private cloud DXP series products have successively received the first NAS product ETSI EN 303 645 certification mark from TÜV SÜD and TRUSTe authoritative certification.

Both the TÜV safety mark and TRUSTe certification are globally recognized authoritative security certifications. The former focuses on product technical safety, while the latter emphasizes privacy protection capabilities. Both are renowned for their stringent evaluation standards. These multiple certifications fully demonstrate Ugreen's technical strength in device network security and user data privacy, meaning that Ugreen's NAS private cloud has met international-level privacy protection standards in terms of personal privacy and data processing mechanisms.

"Usability" is the ultimate user experience that NAS users should expect from internet products, and Ugreen's NAS private cloud has become an industry benchmark. NAS network setup and usage are very simple; users can easily use all functions with just the "Ugreen Cloud" app, eliminating the complicated configurations required by traditional NAS. Even novice users who have never used NAS before can achieve "out-of-the-box use" and easily set up and use various NAS functions by following the simple, guided operations in the app, just like using a mobile phone smoothly and naturally.

The domestic NAS market is booming, and Ugreen has taken the lead

The popularization of NAS products is in full swing. Third-party survey data shows that the global NAS market size has grown from $5.6 billion in 2020 to $8.5 billion in 2023 and is expected to reach $12 billion by 2027.

The popularization of NAS in the domestic market is even later, and it is still a blue ocean market. Ugreen Technology is already ahead of the industry. In the past few years, Ugreen Technology has continuously invested significant human, material, and financial resources in hardware materials and mechanical structures, software development, updates, and maintenance, private cloud technology reserves, and data privacy and security protection technology.

According to Ugreen Technology's prospectus and quarterly reports, as of October this year, its NAS private cloud software team has reached nearly 300 people, 80% of whom are product research and development technicians, with an overall research and development expense increase of 41.80% year-on-year.

Since forming its NAS private cloud team in 2018, Ugreen Technology has successively launched more than a dozen product models, including the DH2000, 2100, 2600, DX4600 series, and DXP series. From home consumption to professional enterprise use, from dual-bay to eight-bay and all-flash NAS private clouds, Ugreen's extensive product network can provide affordable, safe, and easy-to-use options for most users.

Market data speaks for itself. According to Ugreen's disclosed revenue data, Ugreen's NAS private cloud achieved an annual performance of approximately 12 million in 2021, reaching 130 million in 2023, marking a nearly 10-fold increase in two years.

For the vast majority of consumers, choosing a product that meets their storage needs among the dazzling array of NAS products can be challenging. Following the crowd's footsteps is undoubtedly wise, and market-leading brands are the most trustworthy choices. With its reputation for safety, stability, and usability, Ugreen's NAS private cloud is becoming the choice for more people.

AI redefines storage, and Ugreen is already planning for the future

The NAS legend of Ugreen Technology has just begun. Building on its first-mover advantage and competitive barriers, it is continuously increasing its investment in the intelligent storage field and launching forward-looking layouts. At this year's IFA (International Funkausstellung Berlin), Lei Technology noticed that Ugreen's booth was extremely popular. Its concept product, the AI NAS private cloud, incorporates edge-side AI large model technology, becoming a benchmark application of "AI large model x storage" at the entire IFA, attracting much attention.

As everyone knows, AI technology is born from data and used for data, so there is naturally a deep integration space between AI technology and storage. In the future, how Ugreen will use AI to break through the value boundaries of NAS and redefine storage is an answer the world is eagerly awaiting.

Previously, Zhang Qingsen, the founder of Ugreen Technology, stated that in the future, the company will invest in more advanced enterprise IT systems and introduce more cutting-edge technical talents, such as AI algorithm expert teams and software system security experts, to bring better and easier-to-use NAS private cloud products to more ordinary users.