After ten years of LeEco's automotive ambitions, Jia Yueting has once again sensed the opportunity.

Since fleeing to the United States in 2017, Jia Yueting, who once dominated the business world, has been silent for seven years. In these seven years, while the outside world is not entirely clear about how Jia Yueting is living on the other side of the ocean, occasional news still reminds the public of his existence.

He has produced cars, but only sold 12 of them; he took the company public, but it still hovered on the verge of delisting. He even tricked the big bosses in the Middle East, but still couldn't turn things around.

Until this year, Jia Yueting has once again become active, though not as energetic as delivering PPTs on stage as before. Social media has become his new battlefield.

Since the beginning of this year, Jia Yueting's long-dormant Weibo account has gradually started updating, even actively stepping on the high-profile collapse of another company, GoHiGo, and threatening to take them to court. Meanwhile, as various automotive CEOs and chairmen joined the trend of internet celebrity economy, building personal IPs and forming unique communication styles, Jia Yueting also participated, even starting to criticize various industry irregularities and constantly outputting opinions...

Behind this series of actions is not just being an internet celebrity. Finally, at the "2024 China Automotive Blue Book Forum" organized by domestic automotive media, Jia Yueting delivered a personal keynote speech in a video, fully revealing his ultimate goal.

After ten years of LeEco's automotive ambitions, Jia Yueting has once again sensed the opportunity.

The most storytelling automotive person

In his legendary early life, Jia Yueting has acquired numerous personal labels: the great steward of the Linghu family, the never-give-up person, the emperor of LeEco, the guardian of the seven ecosystems, the legitimate heir of the Boss name, the headline harvester of domestic media, a fan of the cover of "Wild Child", the Khaleesi of Moganshan Mountain, the breaker of dream shackles, and the father of PPT.

Whether for mockery or sarcasm, objectively speaking, when it comes to storytelling, Jia Yueting is undoubtedly the leading figure in the automotive circle. When building high-rise buildings, he created a closed loop, and the concept of "ecological counter-reaction" stunned the ordinary people and shareholders. Even after the buildings collapsed, he still managed to convince Sun Hongbin, a fellow citizen from Yuncheng, to invest billions of real money. After the truth came out, he still lured Xu Jiayin, the Hermes man, into the trap.

At least in terms of mastering business logic and human nature, no one in the current automotive circle can surpass him.

In this video speech, Jia Yueting first talked about a fact that many people are unwilling to mention but cannot avoid: "Ten years ago, I proposed the 'SEE Plan,' predicting that China's intelligent electric vehicles would achieve a leapfrog development, which has now been realized by everyone. Whether it's LeEco Super Car or FF, as pioneers, we have brought some inspiration to the industry's development."

Nowadays, the emerging automotive forces that can be counted, whether it's first-tier companies like NIO, Xpeng, and Lixiang, or Zero Run, Nezha, and countless failed