Original Content from New Energy Outlook (ID: xinnengyuanqianzhan)

Zhou Hongyi, a major investor in Nezha Automobile, and Zhang Yong, CEO of Nezha Automobile, their ability to create commotion is indeed beyond everyone's imagination.

First, there was Zhou Hongyi and Zhang Yong's online confrontation to build momentum, and then there was Nezha's "name change" controversy.

On June 9th, Zhang Yong even published a post to "find the owner of the longest mileage Nezha U and exchange it for a new Nezha X for free."

Photo/Zhang Yong searching for the owner of the longest mileage Nezha U

Source/Screenshot from Zhang Yong's Weibo and New Energy Outlook

With a wave of traffic operations, "Nezha Automobile" seems to have regained its "fire wheels" once again.

However, as the saying goes, "where there's fame, there's scandal."

Not long ago, issues with the delivery of the Nezha L model triggered a barrage of comments from many car owners, expressing impatience and frustration with the delay.

Even more Nezha Automobile fans expressed, "When the production volume goes up, quality should also be taken seriously. The reputation of this car is very important."

Responding to the calls of netizens, on June 12th, Zhang Yong personally visited the factory live and even went into the factory to "turn screws."

1. Did Nezha Automobile borrow the "east wind"?

Nezha seems to have returned to the happy year of 2022.

It is worth noting that in 2022, Nezha Automobile successfully won the title of best-selling new carmaker with an annual sales performance of 152,000 vehicles.

However, since 2023, Nezha Automobile has been on a "roller coaster," with monthly sales declining steadily, ending the year with 127,000 vehicles sold, the only new carmaker with a year-on-year decline in sales, even falling to the bottom, causing market regret.

This year, with a series of "marketing" campaigns by Nezha Automobile, this sharp decline has been alleviated, gradually showing a turnaround.

According to official data from Nezha Automobile, in May, the company delivered 10,113 vehicles in total, an increase of over 1,000 vehicles compared to 9,017 vehicles in the previous month, returning to the monthly sales level of over 10,000 vehicles since January this year.

Photo/Nezha delivered 10,113 units in May

Source/Screenshot from Nezha Automobile's official Weibo and New Energy Outlook

Meanwhile, since the official launch of the Nezha L model on April 22nd this year, its market performance has continued to improve, with cumulative orders exceeding 30,000 units in just 35 days since its launch.

Zhang Yong posted on social media that the orders for the Nezha L have been in short supply since its launch, and the factory is working overtime to ensure supply.

However, it should be noted that traffic itself is a double-edged sword. Merely relying on the temporary sweetness brought by traffic cannot secure a place in this intense new