Despite Wei Jianjun's desperate attempts to make a presence, Great Wall Motor's September sales remained disappointing.

Its cumulative terminal sales for September amounted to 108,398 new vehicles, a year-on-year decline of 10.88%. Cumulative sales from January to September this year reached 853,813 vehicles. The 1.6 million sales target set at the beginning of the year seems unachievable.

Great Wall Motor is running out of steam.

Comparing sales from January to August, Geely sold 1.2877 million vehicles, Changan sold 1.6918 million, BYD sold 2.3284 million, while Great Wall Motor sold only 745,400 vehicles. It perfectly illustrates the saying, "No comparison, no harm."

Looking at these figures, it's not hard to understand why Wei Jianjun is so anxious.

As a once-leading automaker, Great Wall Motor is now seeing its market share eroded. However, it's understandable to feel anxious and even say things impulsively, but the biggest problem facing Great Wall Motor now is the lack of core products. If this continues, it will give people the impression that the company "cannot afford to lose."

In fact, Great Wall Motor indeed cannot afford to lose. Wei Jianjun once said, "What we need is ranking in various aspects, such as quality, consumer reputation, and profit. Ranking solely based on sales volume has little value."

.......

But when Haval H6 was the monthly sales champion, Great Wall Motor focused solely on sales volume.

Alright, let's move on. Let's take a look at Great Wall Motor's financial report amidst the malicious competition Wei Jianjun mentioned. A month ago, Great Wall Motor released its first-half performance forecast. After more than a year of price wars, the company still netted a profit of 7.079 billion yuan in the first half of the year, a year-on-year increase of 419.99%. In other words, Great Wall Motor earned more in the first half of 2024 than it did in the entire previous year, despite declining sales. Can you guess why profits increased while sales declined?

Conclusion

The automotive market is ablaze with competition, and many brands are leveraging the halo of new energy to expand their territories. In the era of new energy, Great Wall Motor can no longer afford to waste time and can only lament its anger, sorrow, and madness. Wei Jianjun, too, is burdened by the demons of his ambitions.