Mercedes-Benz CLA exposure, classic coupe also to be transformed?

10/22 2024 353

Recently, Mercedes-Benz exposed the appearance rendering pictures of the all-new CLA model. It is reported that the all-new CLA is scheduled to debut before the end of this year and is expected to be officially launched as early as 2025.

It is worth noting that the all-new CLA is built on the MMA platform and will be produced in China for the first time, with a special extension for the Chinese market to meet the higher requirements of domestic consumers for space. In addition, Mercedes-Benz also plans to launch a fuel version of the model in 2026, which may be jointly developed with Geely Automobile.

Since its debut in 2013, the Mercedes-Benz CLA has attracted the attention of many consumers who pursue individuality with its unique four-door coupe style. With the launch of the second-generation model, Mercedes-Benz has once again proved its leading position in the field of automotive design. After four years of careful polishing, the all-new CLA appeared in public with a brand-new attitude.

Last September, the concept car of the all-new CLA had already made its official debut. At that time, the concept car left a deep impression on us. Judging from the latest official picture, the all-new CLA shows a unique visual impact through its new headlights and front details. The design of the radiator grille will also be different to meet the needs of different versions. Both sides are equipped with a new double-round LED headlamp set, while the rear part adopts a new through-type LED tail lamp set. The inner shape is similar to the brand LOGO badge, making the whole car more sci-fi, but less of our traditional impression of CLA.

In terms of size, the length of the all-new CLA pure electric model after localization is expected to reach 4800mm, and the wheelbase is expected to be 2800mm, which is a significant increase compared with the current standard-axle fuel version. In view of the current consumers' concern about intelligence, the new car will also be the first to adapt to the newly developed MB.OS system, and provide a new MBUX virtual assistant supported by 3D graphics technology and large language models, as well as the first "no map" end-to-end full-scene intelligent driving system of luxury brands.

 Photo from Mercedes-Benz official

In terms of power, the new CLA will provide both hybrid and pure electric versions to meet the needs of different consumers. Among them, the early stage of the all-new CLA pure electric model may only launch a single-motor model for consumers to choose from, with an expected maximum power of up to 175kW, a pure electric driving range of up to 750 kilometers, and support for an 800-volt architecture system.

In terms of hybrid models, the new car may be equipped with a new generation of plug-in hybrid engine built by Geely Automobile, with an expected driving range of 150-200km in pure electric mode.

CLA is the most entry-level coupe model of Mercedes-Benz, which once again combines unique body styling, frameless doors, and huge three-pointed stars, making it the "Dream Car" of many young people at that time. However, as time goes by and domestic brands rise, when everyone turns their attention to new energy vehicles, the popularity of Mercedes-Benz CLA is gradually decreasing, and it can even be said that it has been marginalized by the market. Now that Mercedes-Benz CLA has come to its senses, it seems too late.

On the other hand, intelligence and powertrain are the main upgrades of the new car, but do the users of Mercedes-Benz CLA really care about its intelligence, power, and fuel consumption performance? They don't seem to care much, because there are too many alternative products nowadays. There are a lot of new energy coupes from domestic brands, and their intelligence is even better than that of Mercedes-Benz.

Therefore, CLA only needs to be responsible for being handsome, and leave the volume to the similarly priced Mercedes-Benz C-Class. In addition, according to the consistent pricing tone of Mercedes-Benz, the price of the pure electric version is most likely to be higher than that of the hybrid version. The entry-level version of the pure electric model may be similar in price to the mid-range fuel version. With that said, do you think the pure electric CLA will still attract you?

Source: Leitech

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