The world's unique hidden double-B pillar design, the highest utilization rate of passenger space globally, and the world's first ultra-low, no-threshold flat floor... Starting from October 24th, the ZEEKR MIX, which officially began deliveries in Beijing, Hangzhou, and other locations, has set multiple firsts, stunning to the point of transforming a concept car into mass production.

　　Hence, An Conghui, President of Geely Holding Group and CEO of ZEEKR Intelligent Technology, boldly declared to the media after the launch event, "ZEEKR MIX is a new species with no competitors in the market!"

　　【1】

　　The ZEEKR MIX made its debut at the Beijing International Automobile Exhibition in April this year, attracting significant attention.

　　As the first product developed based on ZEEKR's all-new Haohan-M architecture, the ZEEKR MIX incorporates Geely's fresh perspective on future mobility and shoulders the responsibility of reshaping consumers' travel experience.

　　Through a series of innovative designs such as optimized wheelbase-to-length ratio, space modification, and door structure optimization, the Haohan-M architecture revolutionizes the spatial form of traditional electric vehicles, enabling mid-sized vehicles to offer the spaciousness of larger vehicles while maintaining flexibility and convenience.

　　Leveraging the space arrangement capabilities of the Haohan-M architecture, the ZEEKR MIX employs a world-first inclined firewall technology to push the dashboard and air conditioning forward, adopting a short front and rear overhang design to fully release front-row space. The rear floor's second crossbeam is shifted backward, freeing up space for the second-row cabin, all while ensuring safety.

　　Unlike previous market norms that simply distinguished SUVs and MPVs based on length and wheelbase, the ZEEKR MIX achieves an axle span exceeding 3 meters with just a 4.7-meter vehicle length, offering an effective passenger space of up to 93%. It not only becomes the world's first mass-produced passenger vehicle to surpass 90% space utilization but also matches the spaciousness of an MPV within the length of an SUV.

　　Furthermore, by integrating one-piece thermally expanded steel pillars within the doors, ZEEKR introduces a world-first hidden double-B pillar design, creating the largest-ever butterfly doors with an access space of nearly 1.5 meters. Coupled with a world-first ultra-low, no-threshold "fully flat" floor without any protrusions, the ZEEKR MIX achieves the compatibility of SUV passability and MPV convenience: Its maximum ground clearance of 165mm rivals mainstream household SUVs, while its ride height of 390mm is lower than most MPVs, and its interior clearance of 1.35m surpasses most large MPVs on the market.

　　According to the latest "Reference Standards for Growth and Development of Chinese Children Under 7 Years Old" released by the National Health Commission, the median height of a 6-year-old boy is 1.223 meters. This means that children of kindergarten age can stand upright inside the ZEEKR MIX, making it a veritable "baby bus."

　　【2】

　　All designs and innovations revolve around genuine consumer needs, which is the core intention behind the development of the ZEEKR MIX.

　　In An Conghui's view, as Geely's most challenging engineering development project in nearly three decades, the ZEEKR MIX represents Geely's strategic vision for future mobility. "We need to consider how to gain product competitiveness and secure a higher market share in existing niche markets while actively exploring and planning for the future," he explains.

　　Focusing on genuine consumer needs and building upon the spatial revolution, the ZEEKR MIX revolutionizes traditional automotive spatial layouts through rotatable, slidable, and transformable hardware and software technologies, offering infinite possibilities for versatile spaces.

　　The ZEEKR MIX is the world's only mass-produced model equipped with 270° electric stepless swivel seats for the driver and passenger. These seats can achieve 270° electric stepless hovering, complemented by the spacious cabin, enabling a unique face-to-face seating mode. Whether meeting friends for card games, parties, afternoon tea, or other fun experiences, the ZEEKR MIX has got you covered.

　　The ZEEKR MIX's bed mode is equally innovative. The passenger seat can instantly transform into a single bed, a must-have for working professionals. When both driver and passenger seats recline, they form a double bed, perfect for weekend getaways with a custom-made inflatable mattress, offering more comfort than home.

　　These groundbreaking features and functionalities that defy expectations are the result of ZEEKR's unwavering commitment to research and development investments. According to An Conghui, the development cost of the ZEEKR MIX is 2.8 times that of a mid-to-large SUV, with the outswing door design alone costing over RMB 400 million and manufacturing costs five times that of regular doors.

　　From steam engines to internal combustion engines, from body-on-frame to unibody construction, and from mechanical to electronic braking... Looking back at the history of the automotive industry, every aspect - power, safety, design, and structure - has continuously evolved. Just as Volvo initially invented the seatbelt, some seemingly inconsequential changes have had profound and long-lasting impacts on the entire industry.

　　Unwilling to settle for mediocrity and determined not to produce "boring electric cars," ZEEKR may be presenting us with a glimpse of the future of automobiles through the ZEEKR MIX.

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