It's that time again to scrutinize the monthly sales performance of new energy vehicle companies. This time, however, it marks the first report card for everyone in 2025. Let's delve into how each company fared. It's important to note that January faced the dual pressures of subsidy reductions and a consumption downturn due to the Spring Festival, placing significant strain on overall sales. Yet, as always, it's not just about maintaining a straight line; it's the sharp turns that truly test one's mettle. Only those companies that manage to post significant sales during this downturn stand a chance of topping the annual sales charts. Let's first take a look at the emerging automakers, with a particular focus on:

NIO: 13,863 units

XPeng: 30,350 units

Li Auto: 29,927 units

Leapmotor: 25,170 units

Xiaomi: Over 20,000 units

Neta: Not announced

01 NIO

In January 2025, NIO delivered 13,863 new vehicles. Among them, 7,951 were under the NIO brand and 5,912 under the Ledao brand. Currently, NIO's sales performance is unsteady, characterized by significant fluctuations. Looking at the brands individually, the NIO brand delivered fewer than 10,000 vehicles a month, which is disappointing considering the current lineup of 9 models. Market competition is fierce, and NIO's high-end brand is under considerable pressure. The Ledao brand delivered fewer than 6,000 vehicles in January, following previous sales of 832, 4,319, 5,082, and 10,528 units (September to December 2024). Although sales exceeded 10,000 units in December last year, there was a clear lack of momentum, raising questions about the authenticity of Ledao's order backlog and its production ramp-up capabilities. Previously, Ledao set a target of delivering over 20,000 vehicles in March 2025, which currently appears quite ambitious.

Currently, NIO's three brands (NIO, Ledao, and Firefly) have completed their layout, covering the price range from 150,000 to 800,000 yuan. According to Li Bin, the company aims to double sales this year, which translates to over 440,000 vehicles. Spread out evenly, this would require monthly sales of over 36,000 vehicles, a goal that appears distant at the moment. Overall, competitors are consistently achieving sales of 25,000 or even 30,000 vehicles per month, indicating that NIO is lagging behind in terms of delivery volume and needs to further boost sales to enhance its market competitiveness.

02 XPeng

In January 2025, XPeng delivered 30,350 new vehicles, marking a strong start to the year. This was the third consecutive month that XPeng's deliveries exceeded 30,000 vehicles. Breaking it down by product, the MONA M03 delivered over 15,000 vehicles for two consecutive months and over 10,000 vehicles for five consecutive months, with cumulative deliveries exceeding 60,000 new vehicles. It took only 15 days to go from 50,000 to 60,000 deliveries, continuously setting new records for pure electric vehicle deliveries by emerging automakers. Before the Spring Festival, XPeng achieved its goal of reaching a monthly production capacity of 20,000 MONA M03 vehicles. The XPeng P7+ has been on the market for two months and has quickly surpassed 20,000 cumulative deliveries. This year is a year of growth for XPeng, with numerous new products and refreshes planned. New products include:

XPeng G7: Expected to be launched in April-May 2025, positioned as a B-segment SUV with a price range of 180,000-190,000 yuan. Based on the P7+ platform, it will be equipped with an 800V silicon carbide fast-charging system and Turing AI advanced intelligent driving, competing with Xiaomi YU7 and Tesla Model Y. It is expected to become a new best-seller.

XPeng G01: Planned for launch in October 2025, with an internal codename of G01. Developed based on the G9 prototype, it is positioned as a C+ segment 6-seater SUV with dimensions of 5100×2000×1750mm. It will be equipped with the Kunpeng super electric system and offer both extended-range and pure electric versions with a combined range of over 1,400 km, directly challenging the Li Auto L8 and Huawei AITO M7.

Land Aircraft Carrier: Expected to be launched in December 2025, it combines land and air vehicle design and is the first purely electric vertical take-off and landing aircraft for individual users.

Refreshed models include:

P7i major refresh: Expected to be launched in March-April.

G6 refresh: Expected to be launched in June-July.

G9 refresh: Expected around September.

X9 refresh: Expected around November.

Currently, XPeng has grasped the idea of creating best-sellers. With so many new products and refreshes covering multiple market segments this year, technological upgrades and product diversification will help XPeng achieve even more sales. XPeng's sales target for 2025 is 350,000 vehicles, or approximately 30,000 vehicles per month. Based on the information currently available, this sales target does not appear overly challenging for XPeng.

03 Li Auto

In January 2025, Li Auto delivered 29,927 new vehicles. Considering that there are currently only the L6, L7, L8, L9, and MEGA models, this performance is quite impressive and is closely tied to the financial policies (such as subsidies and interest-free financing) offered by Li Auto. Li Auto's sales target for this year is 700,000 vehicles, up from 500,508 last year. This year, Li Auto has three main focuses:

1. Extended-range series. The L extended-range series remains the largest base, with sales likely to reach 500,000 or more vehicles. This year, the L9, L8, L7, and L6 will undergo refreshes, with the main goal being to maintain the base. Considering that more and more automakers are planning to launch extended-range models and compete in the market segment occupied by the Li Auto L series, this year will also bring pressure on the L series.

2. Pure electric series. This is Li Auto's most important KPI indicator for this year, likely to directly introduce the M6, M7, M8, and M9 pure electric models, which will interlace with the extended-range series. However, the problem is that after the failure of the MEGA, it will be difficult for Li Auto to establish a brand image and user perception for its pure electric products in a short period of time. It also means that Li Auto will have to compete with mature pure electric models like the Tesla Model Y and address consumer doubts about its pure electric technology and range. The core focus this year will be to establish a strong presence in the pure electric segment.

3. Intelligent driving, which will also be a key focus for Li Auto this year. In 2024, after fully transitioning to end-to-end technology, Li Auto made noticeable progress in advanced intelligent driving, especially in urban intelligent driving, directly entering the first tier and competing with Huawei and XPeng. The improvement in intelligent driving capabilities has in turn promoted the growth of Li Auto's sales, and Li Auto has increased its end-to-end intelligent driving promotion to capture the minds of users. This year, true door-to-door and L3 autonomous driving will become the focus of layout for various automakers, and Li Auto will not be content to follow. Overall, Li Auto has many highlights this year, and the performance of its pure electric models is worth looking forward to.

04 Leapmotor

Leapmotor delivered 25,170 vehicles in January 2025, with monthly sales stabilizing at over 25,000 vehicles. Leapmotor's super cost-effective approach is very stable, and with this label, it has found its own positioning. Leapmotor's sales target for this year is 500,000 vehicles, which roughly translates to over 40,000 vehicles per month. However, considering the continuous launch of refreshes and new products to enrich the product line and cover more markets, this target does not appear overly challenging. New products include:

Leapmotor B10: Positioned as a compact SUV, expected to be launched in March-April 2025.

Leapmotor B01: The first sedan in the B series, a mid-size sedan, expected to be launched in July 2025.

Leapmotor B05: Positioned as a two-box hatchback model above the T03, with a price expected to be below 100,000 yuan.

D series full-size SUV and MPV: Expected to be officially unveiled in December 2025.

In terms of refreshes, it is expected that existing models such as the C10, C11, C16, T03, and C01 will undergo comprehensive upgrades this year to further enhance product competitiveness. In addition, Leapmotor is actively expanding its overseas presence and plans to establish 500 channels in Europe by the end of 2025. The extended-range version of the Leapmotor C10 is expected to start deliveries in Europe in March 2025, which will also bring more sales growth to Leapmotor. However, to further enhance brand recognition, Leapmotor needs to continuously address its shortcomings in intelligence, especially in intelligent driving and intelligent cockpits, in order to truly gain the recognition of more users.

05 Xiaomi Automobile

Xiaomi Automobile is taking very steady steps. In January 2025, Xiaomi delivered over 20,000 SU7 vehicles again, marking the fourth consecutive month of deliveries exceeding 20,000 vehicles. As a newly established automotive brand, Xiaomi Automobile's starting speed is much faster than any other emerging automaker. Xiaomi's sales target for this year is 300,000 vehicles, which does not appear overly challenging. The limit to Xiaomi's progress is not the number of orders but rather production capacity. Currently, Xiaomi Automobile's fastest delivery time is 21 weeks, or about five to six months. Considering the time of market entry last year, the refreshed model of the SU7 is also coming soon.

This year, Xiaomi will also launch an SUV, the YU7, to compete with the Tesla Model Y. Judging from the currently released appearance, Xiaomi's SUV has already won half the battle, with the remaining factors being configuration and pricing. In the sedan market, the Xiaomi SU7 has sold very well, and in the SUV market with greater demand, the YU7's sales will not be bad. Therefore, this year, Xiaomi really needs to expand its production capacity to seize the window of opportunity for upward development.

06 Neta

January sales have not been announced. End.