March has just witnessed the unveiling of numerous significant new cars, and April's lineup is equally impressive—featuring the debut of the NIO Firefly, the arrival of AITO's new aristocrat, and Leapmotor's continued role as a "price killer," each with their own standout features. In an era where smart electric vehicles iterate faster than smartphones, let's delve into these upcoming models to see who can truly captivate increasingly discerning consumers.

NIO Firefly

Is the "mini NIO" starting at 148,800 yuan a worthy investment?

When NIO announced the Firefly's pre-sale price starting at 148,800 yuan, many were taken aback, wondering, "Can NIO really be this affordable?" This compact electric vehicle, set to launch on April 19, has indeed shattered NIO's premium image. With a length of 4003mm, it's shorter than the Volkswagen Polo, but its 2615mm wheelbase ensures ample city-driving space. Its three-ring headlight design shines brightly at night, embodying its Firefly moniker.

However, what's most surprising about this small car isn't its design, but its support for battery swapping! Although it doesn't share stations with NIO and Ledao (meaning initial swapping experiences might not be seamless), this feature is rare at this price point. With a CLTC range of 420km and a 105kW motor, these specs are average for 2025. But considering potential inheritance of NIO's service system and a minimalist, tech-savvy interior (yet to be revealed), the Firefly could appeal to young urbanites seeking quality living.

The question arises: at this price, will consumers pay for the "mini NIO" brand premium? Competitors like BYD Dolphin and Ora Good Cat, with established reputations, are formidable. For the Firefly to shine, NIO must offer a distinctive service experience.

AITO 06

Where does the confidence for a pre-sale price of 215,900 yuan stem from?

If the NIO Firefly is testing lower market waters, AITO 06 is a bold move into the mid-to-high-end segment. This sedan, sharing the AITO 07 platform but adopting a fastback design, boasts both pure electric and extended-range options. In 2025, extended-range systems are a differentiating factor, piquing interest.

Design-wise, AITO 06 continues the family's rear windscreen-free style, with a steeper fastback that looks smoother than AITO 12. Supported by Huawei's Kunlun Intelligence Drive ADS 3.0, it theoretically ranks among the best in intelligent driving. However, the 215,900 yuan pre-sale price sparked controversy—more expensive than AITO 07 and directly competing with the popular Xiaomi SU7.

AITO 06's dilemma: it can't compete with Xiaomi in brand popularity, lags in cost-effectiveness compared to IM Motors L6, and struggles to surpass Zeekr 007 in luxury. Unless there's a pricing surprise at launch (e.g., extended-range below 200,000 yuan) or Huawei's driving system demonstrates a decisive advantage, AITO 06 risks being well-received but underperforming. At this price, consumers seek not just "not bad," but unique value.

Leapmotor B10

The "price killer" returns, starting at 109,800 yuan

While automakers battle in the 200,000+ yuan market, Leapmotor returns to the mainstream with the B10, priced at 109,800 yuan. This compact electric SUV, 4515mm long, plays the "space efficiency" game with a 2735mm wheelbase—outwardly modest but with interior space rivaling higher models.

Leapmotor B10's exterior延续家族设计语言, with a closed grille and split headlights for a clean, sleek look. The interior offers Lavender Purple and Bamboo Shadow Gray schemes. The 14.5-inch floating touchscreen, narrow instrument panel, and steering column-mounted shifter design create a "small but refined" feel. With 132kW and 160kW motor options and 510km and 600km CLTC ranges, it's a steal at this price.

Leapmotor B10's brilliance lies in avoiding direct competition with top brands, targeting pragmatic consumers with limited budgets but high standards. At this price, consumers seek ample space, practical range, and comprehensive features. If the launch price drops further, B10 could be the go-to for ride-hailing drivers and young families in second- and third-tier cities.

April's New Car Battle: Who Will Reign Supreme?

These three April releases represent the Chinese new energy vehicle market's directions: NIO Firefly explores downward, AITO 06 showcases traditional-new collaboration, and Leapmotor B10 continues "electrifying" the masses.

I'm most optimistic about Leapmotor B10's market performance—not for its outstanding product strength, but for identifying a price gap. The 100,000-150,000 yuan electric SUV market lacks options, and Leapmotor, with its reputation and practical pricing, could replicate C11's success.

AITO 06's fate hinges on pricing. If it drops the extended-range below 200,000 yuan, with Huawei's driving system, it could carve a niche; but at 210,000+ yuan, it might be overshadowed by Xiaomi SU7 and IM Motors L6.

As for NIO Firefly, its significance lies in testing market waters. At 148,800 yuan, it's NIO's "floor price." Poor sales may prompt NIO to rethink its sub-brand strategy; strong performance could accelerate its mass-market transformation.

The 2025 automotive market is fiercely competitive, and winning isn't just about specs or prices. Among April's new cars, understanding consumer hearts will be key. And for us, this competition brings more, better choices—perhaps the best era yet.