On August 3rd, VRAR Planet reported that Wan Zhiqiang, the former Chief Marketing Officer (CMO) for the China Region at StarRover Meizu Group, has officially launched his new venture after leaving Meizu to venture into entrepreneurship.

Named in honor of the motto "Pursuit of Passion," this company brings together a group of former core Meizu members, rekindling their original aspirations and dreams. Official statements reveal, "All ideals, stories, and new products that have been nurtured in our hearts will be officially unveiled at the product launch. Those who once came together out of passion are highly likely to reunite here once again."

The product launch is reportedly set for 19:30 on August 5th and will be streamed live across various online platforms.

According to business registration records, on May 15th of this year, Wan Zhiqiang registered and established "Zhuhai Pursuit of Passion Technology Co., Ltd." in Zhuhai, with a registered capital of 8 million yuan. Wan Zhiqiang holds a 22.5% stake, while the remaining shares are held by a shareholding platform of the former Meizu team named "Zhuhai Passionate Companions Management Consulting Partnership."

On June 1st, the Shenzhen branch was also established, with Wan Zhiqiang at the helm. The company's business scope encompasses multiple fields, including the manufacture of wearable smart devices, electronic component manufacturing, mobile terminal device manufacturing, and smart robot R&D. Industry insiders widely speculate that the PANDAER trendy accessory business line will likely be taken over by Wan Zhiqiang's team for independent operation.

Revisiting Wan Zhiqiang's career path, on the morning of July 15th, he posted a lengthy article on his social media platform, officially announcing his departure from Meizu, where he had dedicated a full 20 years of his career.

As a brand strategist who emerged from the ranks of "original Meizu fans," he joined Meizu in 2004 and witnessed the brand's complete evolution from the MP3 era to the smartphone era. In 2019, following the departure of Li Nan, Meizu's former Senior Vice President and CMO, Wan Zhiqiang was promoted from Marketing Director to Head of Marketing at Meizu Technology, assuming full responsibility for brand marketing and brand initiatives starting in 2020.

The six words "Pursuit of Passion" once served as Meizu's brand slogan for many years and epitomized the core brand spirit during founder Huang Zhang's tenure.

Now, this motto, imbued with countless memories and beliefs, has been adopted as the name of a company by a veteran who has dedicated himself to Meizu for two decades. This endeavor, as Wan Zhiqiang expressed, is both a heartfelt tribute to Meizu and its fans and a steadfast pursuit of dreams and the future.

By Vivi

(All images not labeled in the article are sourced from the internet)