A Japanese analysis agency pointed out that a Chinese mobile phone brand has ranked third, with shipments surging 359%, becoming the fastest-growing brand. This is the first time that this mobile phone brand has defeated Samsung in a developed country market, showing that Chinese mobile phones have shown stronger and stronger competitiveness in overseas markets.

The Japanese analysis agency pointed out that in the second quarter, the Chinese mobile phone offensive was fierce, shipments doubled, and market share reached 6%. This is the first time it has entered the top five in the Japanese mobile phone market, and it is also the first time that a Chinese mobile phone brand has entered the top five in the Japanese mobile phone market. It can be said that this Chinese mobile phone brand ranks among the top five in the Japanese mobile phone market. It is of great significance.

Under the fierce offensive of this Chinese mobile phone brand, Samsung's decline in the Japanese market is fierce, with a year-on-year decline of 39%, and its ranking has dropped from third to fifth; another Japanese mobile phone brand Sharp has also been robbed of a large share, with shipments falling by 27% year-on-year, showing that these two mobile phone brands belonging to the Android camp are not opponents of Chinese mobile phone brands.

In addition, Apple has also suffered setbacks in the Japanese market, with shipments in Japan declining by 4%, showing that this Chinese mobile phone brand is killing all around, and even Apple has not been spared. Of course, Apple's dominant position in Japan remains, still accounting for 56% of the market share. In terms of market share, Apple is far ahead in the Japanese market.

The Japanese market also shows that Google, which has been working hard in the mobile phone market for many years, has finally seen improvement. Google mobile phones account for 12% of the Japanese market share, ranking second, and it also grew by 37% in the Japanese market during the quarter. This is undoubtedly a bad signal for many Android phones. If Google mobile phones are recognized by consumers, will consumers still buy other Android brand mobile phones?

This is not the first time that this Chinese mobile phone brand has defeated Samsung in overseas markets. The most representative one is the Indian market. In 2017, this mobile phone brand defeated Samsung in the Indian market and has dominated the Indian market ever since, which is undoubtedly a huge blow to Samsung, because this is the first time that Chinese mobile phones have defeated Samsung in overseas markets.

Samsung was the first to suffer heavy blows from Chinese mobile phones in the Chinese market. At its peak, Samsung achieved nearly 20% market share in the Chinese market, but Chinese mobile phone brands rose rapidly and besieged Samsung, resulting in Samsung's current share in the Chinese market falling to about 1%. Samsung's defeat by Chinese mobile phone brands in the Chinese market is inevitable, after all, domestic mobile phones with obvious localization advantages defeat Samsung as a matter of course.

It is of great significance for Samsung to be defeated in markets outside China, which means that even without localization advantages, Chinese mobile phones can defeat Samsung, proving that Chinese mobile phones are truly internationally competitive brands. This time, they defeated Samsung in the developed country market of Japan, which means that Samsung is gradually at a disadvantage in markets outside China.

As this Chinese mobile phone brand gains advantages in more overseas markets, the gap between its shipments and those of second-placed Apple is rapidly narrowing, with only a 1 percentage point difference in market share between the two. The industry generally expects that it will once again take second place in the global mobile phone market in the third quarter of this year, which is also the quarter with the greatest opportunity, after all, Apple often takes first place globally in the fourth quarter.

The huge success of this Chinese mobile phone brand in overseas markets proves that Chinese mobile phone brands are no longer limited to the domestic market, they have begun to compete in the global market, bringing increasing pressure on Samsung and Apple, and also proving that the global market is increasingly recognizing Chinese mobile phones.