From SAIC Motor to its sub-brands and subsidiaries, there has been a major shake-up in the management of SAIC Motor

SAIC Motor initiates a major shake-up as its performance no longer grows.

Recently, following Wang Xiaoqiu's appointment as Chairman of SAIC Motor and Jia Jianxu's promotion to President of the Group, SAIC-GM has also announced changes in its senior management.

On August 9, SAIC-GM announced personnel changes in key positions such as General Manager and Deputy General Manager. The specific changes are as follows: Lu Xiao replaced Zhuang Jingxiong as General Manager of SAIC-GM; Xue Haitao succeeded Lu Yi as Deputy General Manager of SAIC-GM; Wang Conghe replaced Lu Xiao as Executive Deputy General Manager of Pan Asia Technical Automotive Center; and "veteran" Cai Bin returned to SAIC-GM as Party Secretary.

With the announcement of the personnel adjustments at SAIC-GM, it also indicates that the large-scale personnel changes rumored to be happening at SAIC Motor have basically been finalized.

In addition to SAIC-GM, some core management positions at SAIC Volkswagen and SAIC Passenger Vehicle will also be changed.

At SAIC Volkswagen, in addition to Tao Hailong, who has recently been appointed General Manager, Yu Jingmin, currently Executive Deputy General Manager of Sales and Marketing, will be transferred to SAIC Passenger Vehicle to serve as the First Deputy General Manager. Fu Qiang, currently Executive Deputy Director of the Volkswagen Brand Business, will succeed Yu Jingmin in some positions, responsible for sales and marketing at SAIC Volkswagen. Pu Chunxu, currently Chief Marketing Officer of SAIC Passenger Vehicle, will be transferred to SAIC International.

The most direct and fundamental reason for such significant changes is the continuous decline in SAIC Motor's sales performance in recent years. Although SAIC Motor remains an absolute leader in the industry, its annual sales data has been declining for five consecutive years, and it has been surpassed by BYD in monthly sales.

Within the Group, SAIC Volkswagen and SAIC-GM have also seen significant declines under the pressure of competition from automakers such as BYD and Geely, which have surrounded and targeted joint ventures. In the first half of the year, SAIC Volkswagen's sales were basically flat year-on-year, with a growth of 1.75%; while SAIC-GM's sales nearly halved despite significant price reductions, reaching 226,000 units in the first half of the year, a year-on-year decline of 49.98%.

In terms of new energy transformation, SAIC's high-end new energy vehicle brand IM has achieved a significant growth of 129.34%, but in terms of scale, its cumulative sales in the first half of the year were only about 22,400 units, far from being able to sustain its past sales.

Against the backdrop of sluggish autonomous growth and poor sales of joint venture brands such as SAIC-GM, SAIC Motor has embarked on this top-down reform from within. However, how effective will this major shake-up in management be? Time will tell.