According to the latest news from Kuaijike on September 13, data from Runto Technology shows that global projector shipments reached 9.396 million units in the first half of 2024, representing a year-on-year growth of 4.5%.

In the competitive landscape of the global projection market, it is primarily composed of foreign traditional brands, mainland mainstream brands, and mainland cross-border brands. However, the influence of foreign traditional brands is gradually weakening, and they occupy only three spots among the top 10 brands in the first half of 2024.

Epson remains firmly at the top of the global market in terms of sales volume, while BenQ and ViewSonic have slipped to seventh and tenth positions, respectively.

Share of major brands in the global projector market in 2024H1

Mainland mainstream brands currently belong to the second tier. Among them, XGIMI ranks second globally and first in the global home market. Xiaomi and JMGO occupy third and fourth positions, respectively, primarily relying on the domestic market but actively expanding into overseas markets.

Furthermore, with accelerated overseas layouts, brands like Hisense, Dangbei, and Xiaoming are gradually enhancing their international influence.

China's mainland remains the world's largest projector market, accounting for 35.1% of the global market share in the first half of 2024. North America and Western Europe follow closely, ranking second and third in the global projector market with shipment shares of 20.3% and 17.8%, respectively.