From January 7 to 10, 2025, the annual CES (Consumer Electronics Show) will kick off in Las Vegas, USA.

The exhibition's theme, "DIVEIN," encourages participants to immerse themselves in exploring and experiencing cutting-edge technologies across various sectors.

As a significant event in the global tech industry, CES 2025 attracts numerous companies showcasing their latest innovations, spanning artificial intelligence, IoT, 5G communication, automotive technology, digital health, smart homes, and wearable devices.

As the technology carnival unfolds, manufacturers unveil their groundbreaking products, providing tech enthusiasts with a mesmerizing spectacle.

AI Remains the Focus, Ushering in a New Era of Intelligence

From previews released by participating companies, it's evident that AI will continue to steal the spotlight at CES 2025.

However, unlike 2024, this year's focus extends beyond AI to "AI+", encompassing a wide range of AI applications from hardware and robots to consumer electronics.

In the realm of AI PCs, significant advancements have been made since their 2024 debut. NVIDIA, AMD, and Intel are set to launch new graphics cards and processors, promising enhanced performance and user experience.

Lenovo, too, experiments with innovative PC designs, pushing the boundaries of body thickness, weight, and overall performance.

The PC hardware market looks promising this year.

Turning to embodied intelligence and robotics, CES 2025 will witness numerous innovations in humanoid robots and other functional robotic technologies.

NVIDIA, a leader in AI, may unveil the anticipated GeForce RTX 50 GPU and demonstrate its latest achievements in robotics and transportation.

Wanxun Technology will showcase its flexible technology Pliabot, while Elephant Robotics will introduce its AI bionic robotic pet. Hesai Technology will launch a miniature high-performance 3D LiDAR tailored for robotics and industrial markets.

Additionally, CES 2025 will see a new wave of smart home devices, with technology giants enhancing home appliance intelligence. Samsung will present its "AI for all" smart home concept, while Amazon Devices and Amazon Web Services will exhibit smart devices integrated with voice recognition and AIGC technology.

Automakers Become the New Protagonists, Reshaping Travel Imagination

The automotive industry will be the star attraction at CES 2025, showcasing electric vehicle prototypes, autonomous driving updates, and future infotainment systems.

Participating automakers include Toyota, Honda, Suzuki, BMW, Scout, smart, Karma, and Aptera. This year, automakers focus on smart cabins, operating systems, AI, robots, and smart cities rather than concept cars.

BMW, for instance, will unveil its ultra-sensory intelligent cabin, Panorama iDrive, emphasizing a driver-centric approach with four new technologies: horizon panoramic display, 3D head-up display, ultra-sensory intelligent steering wheel, and driver-oriented central control.

Accompanying the new cabin is BMW's new-generation operating system X, a collaboration with Chinese tech companies tailored for Chinese consumers. It will be equipped on the first mass-produced model of the new generation, expected in 2026.

Hyundai, Honda, and Sony will showcase their latest advancements in electric vehicles, automotive technology, and smart mobility.

Honda will introduce two prototype electric vehicles from the 0 series, while Faraday Future Intelligent Electric will exhibit an affordable electric vehicle prototype under its new sub-brand FX. Sony Honda Mobility will share booking information and progress on its Afeela electric vehicle.

In intelligent transportation, Toyota returns with its "Woven City" concept, creating a safer, efficient, and environmentally friendly urban travel environment through intelligent transportation systems and autonomous driving technology.

XPeng, a Chinese new energy vehicle brand, will present its innovative land aircraft carrier modular flying car at CES 2025, showcasing the strength of Chinese new energy vehicle companies and hinting at future travel possibilities.

Many top automakers exhibit a wide range of products, from infotainment systems to electric vehicles.

Hyundai will display the Holographic HUD, BMW will introduce the Panorama iDrive system, and Honda will unveil two prototype designs for its 0 series electric vehicles. Great Wall Motors' GWM Soul Motor will showcase its first series model, the GWM Soul S2000 motorcycle, demonstrating the prowess of Chinese luxury motorcycles.

Great Wall Motors will also exhibit its latest intelligent driving technology and intelligent cabin solutions, enhancing driving safety, comfort, and the overall travel experience.

Chinese Manufacturers Light Up the CES Stage

CES 2025 is expected to attract over 130,000 attendees and feature over 4,800 exhibitors from 160 countries, including over 300 Fortune Global 500 companies. Nearly 1,500 Chinese exhibitors will participate, setting a new record.

Chinese tech companies like Lenovo, Hisense, Ninebot, Roborock, and Espressif Systems will showcase their new products or solutions.

Lenovo announced it will unveil multiple revolutionary laptops at CES 2025, bringing unprecedented breakthroughs in technology and design.

The ThinkBook Plus Gen 6 Rollable, featuring a 14-inch "rollable screen," can expand from a traditional square to an upright rectangle, doubling the screen area.

Equipped with an Intel Core Ultra 7 second-generation CPU, 32GB of RAM, and an NPU, the ThinkBook Plus Gen 6 Rollable aligns with current AI PC trends.

Hisense held a major launch event in Las Vegas, unveiling its independently developed display technology and the first 116-inch large-screen TV using this groundbreaking technology.

Hisense's new generation of AI picture quality chips will undergo significant upgrades at this launch event, achieving major improvements in hardware computing power, scene adaptation computing power, and simultaneous light and color control algorithms.

TCL Industry will launch a series of innovative products and solutions, including the latest Mini LED large-screen display technology and the world's largest QD-Mini LED TV, maximizing the immersive visual experience for users.

TCL will also introduce art TVs, gaming monitors, mobile phones, tablets, projectors, Thunderbird AR glasses, automotive smart cabin solutions, and other display products. TCL's new TCL 50 Pro Nxtpaper 5G e-paper-like screen mobile phone has won the CES 2025 Innovation Award.

TCL CSOT will present printed OLED technology, the latest automotive displays, and the all-new technology brand APEX. Printed OLED is currently led by Chinese companies into the commercial stage, marking a significant breakthrough for China in global display technology.

In smart wearables and AI glasses, Mojie will introduce a lightweight full-color AR+AI glasses design, DPVR will showcase its XR innovations and new AI glasses products, and Thunderbird Innovation will present its AI photography glasses V3, enhancing photography quality through built-in AI algorithms.

Many Chinese companies have also made a name for themselves in smart homes and other fields. Roborock's G30 Space, equipped with the industry's first five-axis folding bionic manipulator, can detect and pick up debris based on algorithms. The "Close at Hand" Braille display from Chongqing Wujie Qihang Innovation Technology Co., Ltd. enhances the blind reading experience in terms of efficiency, quality, and cost.

The active participation of Chinese enterprises at CES 2025 is significant. It's a platform for showcasing Chinese tech enterprises' strength and innovative achievements, providing opportunities for expansion into international markets, finding partners, and attracting investment, securing a favorable position in the global tech industry chain.