On March 21, 2025, the '2025 Consumer New Scene Innovation and Practice Forum'—guided by the Shenzhen Committee of the China Council for the Promotion of International Trade, supported by the Guangdong Electronics Chamber of Commerce, hosted by Guangdong Chaoyu Exhibition Co., Ltd., and organized by OFweek Electronic Engineering Network and OFweek Consumer Electronics Network—came to a successful conclusion at the Futian Convention and Exhibition Center in Shenzhen.

With the theme of 'Innovation-Driven, Practice-Led', this sub-forum invited industry experts, scholars, and representatives from renowned enterprises as key guests. They engaged in a lively exchange of ideas on topics such as the integration and innovation of global consumer resources and the enhancement of consumer experience in the digital era, jointly exploring how to identify new growth points and forge a new future for the consumer sector amidst the new economic development paradigm.

Here is a summary of the key speeches from the forum:

1. VR New Horizon: The Power of Virtual Transformation in DPVR's Entertainment and Education

Jiang Weiqiang, General Manager of DPVR's Industry Business Department, delivered a keynote speech titled 'VR New Horizon: The Power of Virtual Transformation in DPVR's Entertainment and Education'. He highlighted DPVR's innovative achievements in entertainment and education, emphasizing that DPVR has provided users with immersive virtual experiences through its core technologies (including the integrated software and hardware development platform, head-hand 6DoF interaction technology, high-definition and high-refresh display technology, etc.) and diverse product lines (such as the E4 series of PCVR headsets and P1PRO-4K).

In the realm of education, DPVR has introduced immersive learning solutions, like the VR classroom in collaboration with Lenovo and the MR fire extinguishing simulation system with Dongpai, significantly enhancing teaching effectiveness and the practicality of safety education through virtual technology. Additionally, DPVR's Starlink system enables centralized broadcasting and control of all-in-one devices, reducing costs by 50%-70% compared to traditional 'one-to-many' solutions.

Jiang expressed DPVR's commitment to continued technological innovation, aiming to empower offline virtual scenarios and aid in the transformation of multiple industries, ultimately delivering a superior virtual reality experience to users.

2. The Future is Here: Touching the Power of AI at Your Fingertips – From Technological Potential to Commercial Momentum

Amidst the rapid advancement of generative AI and large model technologies, human-computer interaction innovation has deeply integrated into more intelligent office scenarios, accelerating the process of enterprise intelligent transformation. However, achieving a seamless fusion of technology and commercial value in this process has emerged as a pressing challenge for many enterprises.

Against this backdrop, Yang Xueyu, AI Product Line Partner at CloudDecision Technology (Shenzhen) Co., Ltd., shared CloudDecision's innovative practices and solutions in the AI domain during her speech titled 'The Future is Here: Touching the Power of AI at Your Fingertips – From Technological Potential to Commercial Momentum'.

Yang highlighted CloudDecision's successful application of AI technology in high-frequency, low-threshold office scenarios through its innovative product, the Feishe AI Voice Mouse. This product integrates domestic high-quality large models like Doubao, DeepSeek, and Baidu ERNIE Bot 4.0, featuring voice input, AI writing, PPT generation, and chatbot responses, significantly enhancing office efficiency.

For the B-end market, CloudDecision leverages its self-developed VITA platform and collaborates with leading domestic large model companies to provide enterprise-level privatized deployment solutions across various industries. These solutions support local knowledge bases and chatbot customization, promoting the adoption of AI technology in offices, education, media, and other sectors, and enabling full-link AI services across industries.

3. The Practice of AI in the Field of Water Purification

In his speech titled 'The Practice of AI in the Field of Water Purification', Yang Zhigang, Capital Strategy General Manager of Viomi Technology, discussed the growing consumer demand for healthy water use and the pain points of traditional water purification equipment, such as limited water quality options, short filter life, high replacement costs, opaque water quality monitoring, and poor user experience.

Viomi Technology, a hard tech enterprise deeply involved in the water purification industry since 2014, has been actively exploring the deep integration of AI technology and water purification products, aiming to break through the limitations of traditional water purification technology through innovation. Over the years, Viomi has introduced new products, from tankless high-flux RO water purifiers to ERO electrodialysis technology, continuously pushing the boundaries of innovation in the water purification industry.

For instance, Viomi's AI mineralization slow-release algorithm and ore microporous passivation technology convert purified water into healthy mineral-rich water, satisfying users' higher aspirations for drinking water. Additionally, intelligent directional cleaning technology effectively extends filter life and reduces user costs. Viomi has also established a rich AI water purification product matrix, encompassing whole-house intelligent water purification and softening systems, AI countertop water purifiers, kitchen water purifiers, and AI electric kettles, comprehensively meeting users' diverse needs in different scenarios.

Moreover, Viomi has realized water quality visualization and APP remote control through AI technology, enabling users to view real-time information such as water quality status, total water usage, and filter life, further enhancing the user experience.

Yang emphasized that Viomi Technology will continue to delve into the application of AI technology in water purification, offering users a healthier and more intelligent water usage experience and driving the development of the water purification industry through technological innovation and industrial upgrading.

4. EMAX: Full-link Solution for AI Glasses

With the burgeoning smart wearable device market, AI glasses, as an emerging category, are gradually attracting industry attention. According to authoritative third-party data, total AI glasses sales are projected to exceed 20 million pairs in the next three years. This vast blue ocean market has lured multiple players to swiftly enter and seize market first-mover advantages.

Liu Yunlong, Product Manager at Shenzhen EMAX Virtual Reality Technology Co., Ltd., noted that although AI glasses are widely recognized as a crucial development direction in the future field of smart wearables, their current penetration rate remains low. This is primarily due to inadequacies in technological maturity, user experience, and cost control, leading to limited market acceptance.

To overcome this challenge, EMAX Virtual Reality, leveraging its years of technical expertise in the XR/AI wearable field, has launched a full-link solution for the EM-SW3030 AI glasses, reducing mass production time to 4-5 months and development costs by 60%. This solution provides the industry with one-stop services from conceptual design to mass production delivery, accelerating the market promotion and application of AI glasses.

The core highlights of this solution lie in its comprehensiveness and flexibility. The EM-SW3030 AI glasses not only prioritize fashion and personalization in design, supporting custom reference designs for the eye socket, but also fully benchmark Meta Ray-Ban by incorporating top-tier hardware configurations, such as the 1200-megapixel SONY IMX681 lens sensor and Qualcomm mobile image ISP, enhancing the functionality and practicality of the product. Furthermore, the deeply customized Android-based operating system JING OS supports the integration of multiple AI large models, providing developers and users with vast innovation space and further enriching the application scenarios and value of AI glasses.

5. New Market Trends in the Context of Consumption Upgrade

In his speech titled 'New Market Trends in the Context of Consumption Upgrade', Li Weiwei, Deputy Director of Industry Research at OFweek Weike Network, deeply analyzed the latest dynamics and future trends of the consumer market amidst consumption upgrade.

With consumers' pursuit of a high-quality life, the demand for high-end and intelligent consumer electronics products continues to grow. Smartphones, smart home devices, and AI-enabled smart wearable devices are favored by consumers, and their market penetration rates are on the rise. Li pointed out that consumer demands are becoming increasingly diversified and personalized, and the requirements for consumer electronics products extend beyond traditional functions and performance. Enterprises must differentiate and personalize their products through AI technology to meet consumers' diverse needs in various scenarios.

Li further analyzed the characteristics of consumer groups, noting that young consumers' interest in AI electronic products is continually rising, making them the primary consumer group in the consumer electronics market. They tend to choose models with powerful hardware configurations and advanced AI functions for a superior user experience. Simultaneously, the increase in consumers' disposable income has fueled a growing demand for high-quality and intelligent consumer electronics products. Consumers are willing to pay higher prices for innovative and differentiated products, driving the trend of high-endization in the consumer electronics market.

Moreover, consumers' consumption concepts are gradually shifting from purely pursuing product functions to valuing product experience and personalized services, placing higher demands on product intelligence, convenience, and personalization. This has prompted enterprises to continually increase investment in AI technology research and development and product innovation.

Regarding brand advertising and marketing channels, Li emphasized that brands should highlight their AI technological innovations and product differentiation advantages in advertising to attract consumer attention. For instance, Huawei emphasizes the deep integration of its HarmonyOS and AI technology, while Xiaomi showcases the strengths of its intelligent hardware ecosystem. Brands must also focus on highlighting product user experience and service advantages, enhancing brand image and user loyalty through advertising. Additionally, brands expand their influence and product awareness by inviting celebrity endorsements and collaborating with internet influencers. In terms of marketing channel expansion, brands continuously expand online marketing channels, not only through traditional e-commerce platforms but also through various methods such as social media, short video platforms, and live streaming for product promotion and sales. Simultaneously, brands prioritize the innovation and optimization of offline channels, enhancing consumers' shopping experience and product awareness by opening brand stores and experience stores.

6. Roundtable Discussion: How Will the New Paradigm of Consumer Electronics Evolve in the AI+ Era?

In the roundtable discussion session, Jiang Weiqiang, General Manager of DPVR's Industry Business Department, Yang Xueyu, AI Product Line Partner at CloudDecision Technology (Shenzhen) Co., Ltd., and Liu Yunlong, Product Manager at Shenzhen EMAX Virtual Reality Technology Co., Ltd., gathered together.

Relying on their profound experience and keen insights in the fields of consumer electronics and artificial intelligence, these guests discussed and looked forward to the three major topics of 'How Will the New Paradigm of Consumer Electronics Evolve in the AI+ Era?', 'Ecological Synergy and Value Fission of Consumer Electronics Driven by AI', and 'From Touch to Perception: Opportunities and Challenges of Human-Computer Interaction Driven by AI', providing the audience with rich and valuable insights.

Conclusion

In recent years, owing to relentless technological advancements and innovations, the integration between consumer electronics and AI has grown increasingly intimate, with the boundaries of application scenarios continually broadening. Looking ahead, we anticipate witnessing more intelligent, seamless, and efficient human-computer interaction methods, coupled with a richer and more diversified array of intelligent ecological services. From homes to offices, and from personal life to social services, the fusion of consumer electronics and AI promises to revolutionize people's lives and work, heralding a novel era of intelligent living.

OFweek Consumer Electronics Network remains steadfast in keeping a close eye on the latest developments in the realms of consumer electronics and AI. We collaborate with industry experts, enterprise representatives, and a vast network of practitioners to jointly propel innovation and growth in this domain. We are firmly convinced that, fueled by both technological evolution and market demand, the integration of consumer electronics and AI will continue to deepen, ultimately delivering an enhanced intelligent living experience to users worldwide. For more thrilling content and profound insights, please stay tuned to the comprehensive reports of OFweek Consumer Electronics Network!