03/31 2025
475
As Samsung faced a $601 million tax and fine from India, the world once again witnessed India's reputation as a challenging environment for foreign investments. This incident inevitably evokes memories of the experiences faced by Chinese phone makers in India in recent years. However, a closer examination of the revenues of Chinese phone makers versus Samsung in India reveals a startling disparity between the fines imposed and their respective earnings.
Consider the case of a domestic phone brand that was heavily fined by India. This company garnered headlines when $670 million of its deposits were frozen, an amount exceeding the $601 million fine imposed on Samsung. Such a substantial potential fine is indeed alarming.
Yet, the revenue figures tell a different story. In 2019, this Chinese phone brand was India's top seller, moving over 40 million units and generating approximately $4 billion in revenue. In contrast, Samsung's revenue in India in 2024 reached 85.9 billion yuan, or roughly $12 billion. This comparison underscores that Samsung's revenue in India is three times that of the Chinese phone maker, yet the fines imposed are strikingly similar. Hence, the fine on Samsung represents a relatively minor fraction of its Indian revenue.
In terms of business impact, the scales also tip in favor of Samsung. Chinese phone makers primarily focus on consumer electronics like phones and TVs in India, often assembled with low technological content, resulting in lower average prices.
Samsung's influence on the Indian market, however, is more profound. Besides its renowned phone business, Samsung also holds significant sway in the Indian TV, chip, and communication equipment markets, particularly in the latter.
Samsung ventured into the communication equipment market around 2019, capitalizing on setbacks faced by Chinese vendors in overseas markets. By 2023, Samsung held approximately 6% of the global communication equipment market, surpassing half the share of China's second-largest vendor. The Indian market stands as a key player in Samsung's communication equipment strategy.
The recent fine on Samsung stems from its 2023 import of communication equipment transmission components through its network department and subsequent sale to Jio, India's largest operator. Previous reports also indicated that Vodafone, another Indian operator, purchased Samsung's communication equipment, highlighting Samsung's significant success in this sector.
Analyzing Samsung's revenue trajectory in India, we find that in 2017, when Samsung phones peaked with a 25% market share, its revenue was 32 billion yuan. Despite its 2024 market share dropping to 16%, revenue surged 1.7 times to 85.9 billion yuan, indicating substantial earnings from the communication equipment market.
The fine accounts for only about 5% of Samsung's annual revenue in India, which pales in comparison to the fines faced by Chinese phone makers. Given Samsung's robust revenue stream in India, it is unlikely that this fine will prompt a significant scaling back of operations, though it may influence future investment strategies.