The Singles' Day promotion has started. After iPhone16's substantial price reduction, domestic mobile phones can no longer sit still and have reduced prices for promotion. However, so far, the main price reductions have been for Qualcomm Snapdragon 8G2 flagship phones. These previous-generation flagship phones have reduced prices, undoubtedly hoping to seize the opportunity of the Singles' Day promotion to win sales.

For the Singles' Day promotion, Apple once again became the pioneer in price reductions. A few days ago, Apple cooperated with domestic e-commerce platforms to offer 500 yuan coupons. At the same time, if you choose the service of trading in your old phone for an iPhone16, you can also enjoy a subsidy of over 1,000 yuan, with a total maximum discount of over 1,600 yuan.

Apple's price reduction has made domestic mobile phones uneasy. After all, during this year's 618 promotion, Apple took the lead in price reductions and ultimately became the biggest winner. The iPhone 15 occupied the top three spots on the best-selling list, and half of all mobile phone sales during 618 were iPhones, earning Apple a significant profit and increasing its share of the domestic mobile phone market. Under such circumstances, domestic mobile phone brands naturally do not want the Singles' Day promotion to continue to be a solo show for Apple.

However, there are also tricks involved in the price reductions of domestic mobile phones. The domestic flagship phones that have undergone significant price reductions this time are not this year's Qualcomm Snapdragon 8G3 phones but the previous-generation Snapdragon 8G2 phones. After all, the Snapdragon 8 Prime chip has already been released, and the latest flagship phones will soon be launched. At this time, the attraction of reducing prices for Snapdragon 8G2 phones seems a bit insufficient.

Domestic mobile phone brands have made significant price reductions for Snapdragon 8G2 phones this time. Price reductions of over 1,000 yuan are common. For example, a domestic mobile phone brand once priced its Snapdragon 8G2 phone at 3,399 yuan, but its current selling price has dropped to just over 1,800 yuan, a price reduction of nearly 1,500 yuan. This price is quite reasonable.

Domestic mobile phone brands may have considered clearing inventory when reducing the prices of Snapdragon 8G2 phones to thousand-yuan prices. The time interval between the release of the Snapdragon 8G2 and Snapdragon 8G3 chips is shorter than that of previous generations, and their higher pricing has led to unsatisfactory sales of domestic mobile phones in the high-end market. It is estimated that domestic mobile phone brands still have a significant inventory of Snapdragon 8G2 phones, and leveraging the Singles' Day promotion to clear inventory is undoubtedly a good choice.

Domestic consumers have low acceptance of domestic mid-range mobile phones, which has affected their sales. This year's 618 promotion showed that all domestic mobile phones that entered the top 10 best-selling list were Snapdragon 8G2 phones. The reason is that domestic mid-range mobile phones use a large number of outdated Dimensity 6080 and Snapdragon 680 chips, confusing consumers. They would rather pay a few hundred yuan more to buy a Snapdragon 8G2 phone priced at over 2,000 yuan.

Thousand-yuan phones account for a significant proportion of domestic mobile phone sales. Since domestic consumers do not accept domestic mid-range phones, domestic mobile phone companies can only reduce the prices of Snapdragon 8G2 phones to the thousand-yuan range to stabilize their basic sales. This is also the reason for the significant price reduction of Snapdragon 8G2 phones.

For consumers, Snapdragon 8G2 phones are still a pretty good choice. These older flagship phones have balanced configurations, and the Snapdragon 8G2 chip is more powerful than many new mid-range chips. Even when dealing with large-capacity applications such as games, they can still handle them easily. A price of less than 2,000 yuan is actually quite worth buying.

For domestic mobile phone brands, the domestic market is more important than ever. They face various challenges in overseas markets. While the Indian market is their largest overseas market, sales have declined due to well-known factors. Under such circumstances, they must protect their domestic market sales even more. For consumers, it seems that high-end phones are only available from Apple, and choosing a Snapdragon 8G2 phone priced below 3,000 yuan should be the best option.