News broke on the 13th that Xiaohongshu (English name: RedNote) catapulted to the top of the free apps chart in the Apple US App Store, outpacing ByteDance's lifestyle app Lemon8, OpenAI's ChatGPT, and Meta's social product Threads.

A standout project in the primary market, Xiaohongshu, despite not yet being publicly traded, saw its soaring downloads ignite enthusiasm for Xiaohongshu concept stocks. These stocks encompass SaaS marketing service providers, e-commerce service providers, MCN agencies, and marketing agents. Some of these stocks have brands with active Xiaohongshu accounts or utilize the platform for brand marketing. Additionally, certain computing power support enterprises are also classified as Xiaohongshu concept stocks.

Xiaohongshu's ascent to the top of the US App Store, fueled by the US ban on TikTok, underscores its robust traffic absorption capabilities, presenting fresh opportunities for the sector. The influx of American users has spurred explosive growth in Xiaohongshu's user base, attracting various corporate brands. Consequently, there has been a surge in demand for marketing, operations, creativity, and advertising services.

Salesforce (02556.HK), a leading global provider of AI+SaaS solutions for marketing and sales, revealed that over the years, the company has met the marketing needs of multiple brands on the Xiaohongshu platform through its multi-platform layout and full-scene coverage.

By establishing a systematic AI marketing infrastructure, Salesforce's products encompass strategy formulation, creative content generation, and AI intelligent advertising. The company's AI agent mall facilitates full-scale agency operations for brand marketing, fostering the commercial ecosystem of Xiaohongshu while showcasing its innovative marketing capabilities and close platform collaboration. Furthermore, Salesforce is promoting the deep integration of AI agents across various scenarios to aid brand customers in achieving comprehensive intelligent marketing transformations.

Regarding content, experts assert that Xiaohongshu's success stories reveal that the key to "painless globalization" lies not necessarily in complete localization but in identifying global commonalities that transcend cultural barriers. For instance, posting cute cat pictures on social platforms acts as a "passport" to join Xiaohongshu's Chinese community. When American users first join Xiaohongshu, despite language barriers, they swiftly integrate with Chinese users by sharing adorable pet photos and cat and dog videos.

For overseas brands, the future path of globalization may increasingly focus on mining and leveraging these "commonalities." In this era of highly interconnected social networks, the bridge connecting the world could be as simple as a "cat tax." Salesforce, with a focus on the overseas market, noted that Xiaohongshu's sudden popularity has sparked numerous creative ideas. Leveraging the T-Cloud Foreign Trade Edition AI Agent service platform, Tforce model, and AI-driven intelligent tools, Salesforce will continue to offer comprehensive services such as omnichannel integrated traffic, intelligent data analysis, and customized differentiated solutions for overseas brands. This will streamline the internal and external cycles of overseas businesses, ensure seamless integration between traffic platforms and marketing ecosystems, and fully support Chinese brands in effectively entering the international market.

Source: ECNS