On January 17, the "How China, the Prosperous Dynasty" – the 2025 Inaugural Dynasty Festival was successfully held at BYD's headquarters. This event brought together Dynasty car owners, media influencers, KOLs, and experts from across the country, presenting a feast that transcends time and space.

How China

The name "How China" embodies the unwavering struggle of the Chinese nation. Through the inheritance of over 5,000 years of Chinese civilization, the word "China" has been deeply etched in the hearts of every Chinese descendant. From Pangu opening the heavens to the founding of New China, from Chang'e flying to the moon to Shenzhou entering space, and from Kuafu chasing the sun to the rise of a great power, generations of Chinese have written a history of perseverance and belief on this fertile land. This has made the ancient Eastern civilization shine brightly, illuminating the long river of human history and perpetuating the unquenchable dreams and glory of the Chinese nation!

Accumulate and Thrive

Driven by new energy, the passenger vehicle market peaked at 23 million in 2024. Starting from July, the penetration rate of new energy vehicles surpassed 50% and remained above that level for five consecutive months, making new energy vehicles the true mainstream in the market. The market share of Chinese brands also historically exceeded 60%. As a leader in new energy, BYD sold 4.27 million vehicles throughout 2024, achieving the triple crown in domestic enterprises, brands, and the global new energy market. The Dynasty Network, which supports half of BYD's sales, has cumulatively sold over 7 million vehicles. From 610,000 vehicles sold in 2021 to 1.13 million in 2022, the million-unit mark was broken within a year. Riding on this momentum, continuous breakthroughs were achieved. In 2024, the Dynasty Network sold 2.09 million vehicles, surpassing the 2 million mark in one fell swoop! With a single network, it won the sales championship among all brands, becoming the fastest-growing sales network from 1 million to 2 million in automotive history, showcasing China's acceleration with new technological heights!

Prosperous Dynasty

BYD's Dynasty series now boasts six major model IPs: Han, Tang, Qin, Song, and Yuan, all of which have become representative mainstream products in their respective segments. The new IP "Xia," an MPV with the same name, was launched on January 8, leading the new trend of medium and large intelligent flagship MPVs in the 300,000-yuan price range.

The Dynasty is positioned as mainstream, high-quality, and embodying the new national trend. Dynasty products are designed for the mainstream population in the mainstream market, meeting the travel needs of the vast majority of users. With intelligent technology, it creates excellent product strength, bringing quality products and a quality life to users.

The Dynasty continues to promote Chinese culture, constantly innovating and blending its inherent national trend genes with technology. Firstly, in terms of model naming, it changed the early traditional model of "letters + numbers" and pioneered the use of dynasties to name models. The car logo and in-car instruction keys insist on using Chinese identification. In terms of design, it created the unique Dragon Face aesthetic design language, with tail lights adopting the design of Chinese knots, combining Eastern aesthetics with modern technological beauty. The car colors are also designed in combination with Chinese civilization, drawing inspiration from Chinese landscapes to launch the widely acclaimed Celestial Grey and Glacier Blue; drawing inspiration from Chinese poetry to create Weiyang Grey and Golden Scale Orange; and drawing inspiration from famous Chinese porcelain to create Silver Glaze White and Ice Jade Green. From color to texture, they all showcase the characteristics of the new national trend. In terms of interior design, wisdom and guidance were obtained from Chinese architectural aesthetics and Eastern life philosophy, adopting many Chinese architectural elements such as the hip roof, wide sleeves, and steps.

Flowing Costumes

Dragons dance across the land, enjoying the flowing costumes together. BYD's Dynasty collaborated with six intangible cultural heritage craftsmen to create six sets of high-end customized national trend costumes, presenting an Eastern aesthetic feast through cultural blending that spans time and space. This series of costumes cleverly combines intangible cultural heritage techniques, Chinese style elements, and modern design. It is not only a display of fashion but also a tribute and inheritance of traditional Chinese craftsmanship.

Mutual Dedication

Currently, BYD's Dynasty Network has reached 7 million users. On January 17, the Dynasty held the "How China, the Prosperous Dynasty – Han L and Tang L Design Launch and 2025 Inaugural Dynasty Festival".

In the afternoon of the festival, the Dynasty's new dual flagship models – Han L and Tang L – were unveiled, and the Dragon Face aesthetics were officially upgraded to the "Loong Face" new national trend Dragon Face aesthetics, incorporating deeper reflections and explorations of Chinese culture.

A pain car red carpet area jointly branded with Black Myth was set up on-site, with game character cosplayers cooperating with pain cars to perform, exploring new ways of trendy fusion across boundaries.

A national trend block was also set up on-site for immersive interactive experiences by users.

Sincere Service – Our Di Dynasty Friends Club

At this Dynasty Festival, Lu Tian, General Manager of BYD Auto Dynasty Network Sales Business Unit, officially launched the BYD Dynasty Network's sincere service brand! With sincerity, we reach true hearts. The Dynasty always puts customer needs and satisfaction first, responding to every customer need with sincere and professional service, striving to become a loyal and reliable friend to customers and their families.

In addition, the festival also officially announced the establishment of the Dynasty Network's official fan club – "Our Di Dynasty Friends Club." As a comprehensive and multi-level communication platform, car owners can be experiencers of car usage, sharers of content, and transmitters of happiness here.

The excitement didn't stop there. With the Dynasty as the backbone and culture as the soul, the Dynasty Festival led the audience through a cultural pilgrimage spanning thousands of years, unfolding a dialogue between the past and present, and experiencing the wonderful evolution of vehicles together. The grand finale was a national style show, with dozens of influencers appearing in national style costumes. The inspiration for these costumes came from the dynasties with the same names as the car models, adorned with traditional elements meticulously replicated by intangible cultural heritage craftsmen, combined with the design aesthetics of the Dynasty models, as if realizing a dialogue that spans time and space, connecting the past and present. The Dynasty is the national trend, the Chinese trend is the top trend, and the nation is the world!

The Dynasty Festival is a grand celebration intertwined with culture and innovation. In the future, the Dynasty will continue to adhere to cultural confidence and strive to combine more traditional cultural elements with modern technology and fashion trends. It is also a moment for the Dynasty and its users to witness growth and engage in in-depth communication.

In the future, the Dynasty Network will continue to reward users with groundbreaking technology, excellent products, and sincere service.