Fast Technology News, November 11: Today, Huawei's all-new sub-brand "Starlight" (English name OSTA) officially launched its Weibo account. Yu Chengdong, Huawei's Executive Director and Chairman of the Terminal BG, simultaneously made the official announcement that the brand will make its debut on November 20, drawing widespread attention.

According to multiple leaks, Starlight's first batch of products is expected to include two models: the OSTA O1 and the OSTA O1 Pro. The O1 adopts a traditional straight-slab design, while the O1 Pro features a wide straight-slab form factor that is relatively rare in the current phone market.

Notably, on November 10, digital blogger "Digital Chat Station" revealed that Starlight is not an online-exclusive brand and will later adopt a synchronized online and offline sales model. Online, it will be sold through existing Huawei stores, while offline, it is expected to enter Huawei experience stores.

However, Huawei offline store staff said they have not yet received any relevant notices about Starlight products being sold in offline stores.

The staff member also mentioned that with chip and memory prices rising this year, Starlight products are expected not to come cheap.

Regarding product positioning, "Digital Chat Station" previously revealed that Starlight's new products will have configurations benchmarked against the flagship product line, and overall pricing will not be low.

In addition, according to the blogger, Starlight's first batch of products will not have a large inventory. Among them, the 16GB high-spec version of the wide straight-slab phone is expected to be sold only through online channels, while the 12GB version will cover both online and offline channels.

There is also considerable speculation in the market about Starlight's brand positioning. Some reports say that Starlight's position within the Huawei system is similar to that of the former Honor, equivalent to Huawei building a new independent phone brand.

Rumors circulating online say that the Starlight project has been in development for many years and was originally planned to be further delayed, mainly due to the sharp rise in memory prices.

However, after internal deliberations, Huawei ultimately decided to push the project forward. Even if it is difficult to achieve profitability in the short term, it will prioritize expanding market share.

In other words, Starlight's primary goal at this stage may not be pursuing profit, but rather further expanding market coverage and attracting more consumers through an all-new brand positioning and product line.