07/07 2025
546
Introduction
Hey everyone! Today, I've got some thrilling news to share. Moove, the "underdog" in Africa's taxi service industry, has recently made waves that will reshape the global travel market! They're discreetly orchestrating a $1.2 billion debt financing endeavor and intend to use this colossal sum to achieve two monumental goals: Firstly, partnering with Waymo, Alphabet's autonomous driving expert, to expedite the deployment of autonomous taxi fleets; secondly, aggressively expanding into the American market, the "new frontier," to carve out their niche. As soon as this news broke, the entire industry erupted in excitement. Today, Unmanned Vehicles delves into how remarkable Moove's move is and the unanticipated changes it will usher in for our travel experiences!
Image source: Company official website
I. African "Underdog" Strikes Back: Mining Gold from the Pain Points of 2 Million Drivers
Flashback to 2020, on the African continent, specifically Nigeria.
Here, the population is burgeoning, and tech-savvy youth are sprouting up like mushrooms after rain, yet taxi drivers confront a heart-wrenching dilemma: they yearn to own a car but lack the funds; they seek loans, but avenues are blocked!
Traditional financial institutions shun these drivers, deemed "assetless and credit-history-less," leaving a gap of up to 2 million drivers unmet!
Enter two "tough nuts" – Ladi Delano and Jide Odunsi.
They hit it off and founded Moove with a mission to make car ownership a breeze for African taxi drivers!
How ingenious is Moove's game plan?
It has an "exclusive tie-up" with Uber: drivers receive rides on the Uber platform, and Moove directly deducts the rental fee from their earnings, transferring the balance to the driver's account. The loan term spans 12-48 months, with an annual interest rate of 8%-13%. Once the principal and interest are repaid, the car becomes the driver's!
This is the African rendition of "rent-to-own," alleviating drivers' car-buying woes!
How effective has it been?
Let the numbers speak! By August 2022, Moove had 12,900 registered users, and monthly revenue surged by 50%!
By 2025, the number of vehicles operated on the platform will skyrocket to 38,000, revenue will leap from $275 million in 2024 to nearly $400 million, and $100 million in loans will be repaid!
This growth rate is fiercer than Africa's rainy season!
II. Financing "Whirlwind": From $23 Million to $1.2 Billion, How Deep Are Moove's Pockets?
Moove's financing journey reads like a textbook on "money-magnetism"!
2021: $23 million in Series A funding and $10 million in debt financing, signaling early promise; 2022: $105 million in Series A2 funding (equity of $65 million + debt of $40 million), cumulative funding of $174.5 million, expanding into Asia, Europe, the Middle East, and North Africa; 2024: $100 million in Series B funding with a valuation of $750 million, co-invested by Uber and Mubadala, aiming to cover 16 markets by the end of 2025, focusing on electric vehicles; 2025: $1.2 billion in oversubscribed debt financing, with private credit and banks rushing to fund, dedicated to autonomous driving fleet deployment and American market expansion!
This financing pace is quicker than a taxi-hailing app receiving orders!
Ladi Delano, Moove's co-founder, couldn't resist boasting: "We enjoy robust relationships with top global financial institutions. We've repaid our first debt, and our business is rock-solid!"
III. Autonomous Driving + American Market: Moove's "Dynamite" Combination
In 2025, Moove pulled off a coup – partnering with Waymo to launch the first self-owned and operated autonomous driving fleet in the United States!
This is no laughing matter. Who is Waymo? The "pioneer" in global autonomous driving technology, Alphabet's "golden child," Google's brainchild!
How ambitious is Moove's plan?
It aims to replicate its successful African model in the American market, but this time with "autonomous taxis"!
Perhaps, in the future, the taxi you hail on American streets might be a Moove autonomous taxi. Driver? Non-existent!
The car belongs to Moove, the technology to Waymo.
Revenue? Split between Moove and Waymo, of course!
How brilliant is this move?
On one hand, the American autonomous driving market is on the cusp of explosion, and Waymo desperately needs partners to scale up;
On the other hand, Moove, with operational expertise in 38,000 vehicles and global financing prowess, is Waymo's "dream partner"!
IV. Electric Vehicles + Global Expansion: Moove's "Green Ambition"
Moove's ambition doesn't stop at autonomous driving; it also aspires to be an "evangelist" for electric vehicles!
In the United Arab Emirates, Moove has built an exclusive network of charging stations for customers and emerged as the company with the most electric vehicle trips on the Uber UAE platform!
After the Series B funding in 2024, Moove boldly announced that it will introduce 45,000 new vehicles onto the platform, with a focus on electric vehicles!
Why such diligence?
Because Moove has identified the "green transformation" trend in the global travel market! Electric vehicles + autonomous driving, this is the "ultimate form" of future travel!
Moove not only wants to facilitate car ownership for drivers but also envisions them driving eco-friendly and intelligent vehicles!
V. African Expertise + Global Vision: Moove's "Cross-Dimensional Strike"
Moove's success is intertwined with its "trial-and-error" journey in Africa.
Although the African market is resource-constrained, pain points are evident, and demand is robust. Moove swiftly validated its business model through the "rent-to-own" approach and Uber tie-up.
Now, it's exporting this "African know-how" to the world, executing a "cross-dimensional strike"!
For instance, in emerging markets like India and Mexico, taxi drivers also grapple with financing challenges, and Moove's "African playbook" can be directly applied;
In Europe and North America, autonomous driving and electric vehicles are trends, and Moove can collaborate with giants like Waymo to swiftly penetrate the premium market.
VI. The Future is Here: Can Moove Become a Global Travel "Rule-Maker"?
Today, Moove is no longer a "minnow" catering solely to African taxi drivers.
With $1.2 billion in financing, backed by titans like Waymo and Uber, and operations spanning over ten countries with a leading global fleet size, Moove has clear aspirations for the future: to become the "pacesetter" in global travel fintech and propel the adoption of autonomous driving and electric vehicles!
It not only aims to ease car ownership for drivers but also envisions travel becoming smarter and greener!
Dear readers, Moove's narrative underscores: pain points are goldmines, and innovation is the sword!
From Africa to the world, from taxi financing to autonomous driving operations, Moove has demonstrated through action that with bold thinking and decisive action, small companies can disrupt colossal industries!
Unmanned Vehicles also believes that Silicon Valley VCs have finally awakened: that Nigerian project they once deemed "high-risk" is outperforming all autonomous driving stars with monthly cash inflows of $40 million. And at the charging station in Abu Dhabi, drivers have dubbed the unmanned vehicle "Iron Livestock" – no strikes, no social security demands, silently gobbling up data and dollars while charging. What do you think?
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