Recently, Lei Jun's announcement about the launch of Xiaomi Driving School has sparked heated discussions.

Lei Jun, Chairman and CEO of Xiaomi Group, posted on Weibo that our internal elite driving training will gradually be opened up to users, with the first batch available to Ultra pre-order users starting in December.

This driving course is different from traditional driving schools. Lei Jun asked netizens: What driving courses do you want to learn? Advanced driving skills, track training, racing license training, drifting, etc.

While other brands are still solely focused on selling cars, Xiaomi has already started offering value-added services like driving training. To capture users' hearts, brands must continuously innovate and surprise them.

'Never compete with Lei Jun in marketing!' Liu Qiangdong's words are still gaining weight.

Furthermore, Xiaomi has long been involved in the driving school sector. The well-known driving test app Driving Test Manual is backed by Xiaomi investments.

It is understood that the operating company behind Driving Test Manual, Wuhan Muchang Technology Co., Ltd., was jointly established by Jiang Yinghao, Zhu Xing, and Xiaomi Technology. It is currently the most popular online driving learning platform in China, with the largest number of users. In August 2023, it made a second attempt at an IPO, potentially becoming the 'first online driving training IPO'.