The International Consumer Electronics Show (CES) – the inaugural major global technology event of 2025 – will take place in Las Vegas, USA. At this prestigious exhibition, a range of consumer electronics accolades will be bestowed, with Chinese companies, including Hisense, poised to shine with their groundbreaking products.

In the CES Innovation Awards, which honor exceptional achievements in product design and engineering, Hisense's Washer Roma Holiday Mini emerged victorious. Recognized for its stunning Italian retro design and exceptional health-conscious washing performance, it stands as a beacon of excellence among Chinese consumer electronics.

Elevating Aesthetics and Technology for a Refined Washing Experience

The CES Innovation Awards are judged by a distinguished panel comprising industry experts, renowned media professionals, engineers, and other authorities who rigorously assess various dimensions, including engineering quality and product functionality. These awards serve as a barometer for the consumer technology industry. The Roma Holiday Mini washer, which captured the CES Innovation Award this year, is a compact direct-drive drum washer that seamlessly integrates washing and drying. Inspired by the iconic film "Roman Holiday," this product breaks the mold of traditional washer designs, presenting a captivating innovation.

As younger consumer groups rise, home appliances that harmonize high aesthetics with robust performance have become favorites among this demographic for their exquisite looks. The Roma Holiday Mini boasts a seamless one-piece design devoid of sharp corners, adorned in a Roman green hue and smooth curved edges that exude Italian classic charm. Each rotation of its metallic mechanical knob is accompanied by piano sound effects, allowing users to appreciate the product's extraordinary design nuances.

In terms of laundry performance, the Roma Holiday Mini leverages Live Water Washing Technology. This technology purifies water by adsorbing chlorine and heavy metals through a live water chamber, decomposing it into high-energy, weakly alkaline small molecule clusters. This efficiently dissolves laundry detergent, activates its enzyme activity, and deeply cleanses clothing. While catering to the aesthetic preferences of young consumers, it also ensures healthy washing and care for garments through advanced technology.

Anticipating Trends and Expanding Horizons: Innovation Powers Global Reach

With the enhancement of living standards, young individuals not only seek aesthetic appeal in products but also demand heightened health washing and care functionalities. Leveraging profound insights into consumer trends, Hisense Washer innovatively developed Live Water Washing Technology. This technology activates water, forming full-time live water, which enhances the washer's decontamination ability by 22% and prevents scale formation with a scale inhibition rate of up to 93%, ensuring that clothing retains its color and softness post-wash. Furthermore, its live water sterilization module generates hydroxyl radicals to decompose and purify stains, protect the original color of clothing, effectively eliminate fungi, and achieve an industry-leading cleaning ratio of 1.259.

By grasping the crucial "key" to fulfilling user needs, Hisense Washer has successfully expanded its global footprint. As of the first three quarters of 2024, Hisense Washer's overall revenue surged by 44.9%, with overseas revenue jumping by 60.72% year-on-year. According to Industrial Online's latest full-year forecast, in 2024, Hisense Washer recorded the highest growth rate among the top 10 global brands, outpacing Bosch Siemens to rank seventh, showcasing the brand influence and market competitiveness of Chinese manufacturing in the global arena. In the consumer electronics industry, innovation remains an enduring theme.

Today, Chinese companies' technological ingenuity stands at the forefront of the world, leading the charge in the future consumer electronics market. Winning the CES 2025 Innovation Award underscores Hisense Washer's commitment to the "building the enterprise with technology" philosophy and its relentless pursuit of honing its innovative "internal strength." We eagerly anticipate Hisense Washer's continued technological advancements and the surprises it will bring in the realm of washing and care technology.