The kitchen appliance industry is undergoing a transformational shift amidst the AI revolution.

At the AWE 2025 expo, Wandechu debuted its wan AiOS 1.0 organizational super-intelligent system. Leveraging AI technology, this system assists households worldwide in achieving personalized, healthy dietary management, encompassing health monitoring, meal recommendations, instant ingredient delivery, one-step cooking, and nutrition summaries.

This innovative move is not an isolated incident but a pivotal milestone in the kitchen appliance industry's march towards intelligence and digital transformation. It reflects the industry's strong desire for AI empowerment. With pioneers leading the way and competitors trailing behind, Wandechu faces significant R&D costs and the pressure of technological iteration. Any lapse could result in being overtaken by latecomers.

Mixed Reactions to AI Kitchen Appliances

Some kitchen appliance products have achieved high market penetration, such as traditional categories like range hoods and gas stoves. However, market saturation is high, and the demand for new additions is primarily driven by replacement needs, which occur infrequently, hindering rapid market growth.

Consumer demand for kitchen appliances is sluggish, and overall market growth momentum is insufficient. The rise of AI kitchen appliances seems to inject new life into the stagnant industry, but amidst the applause, controversies and doubts persist, presenting a mixed bag of reviews.

Initially, AI kitchen appliances were viewed as the "golden key" to breaking the deadlock by many manufacturers, but they were soon met with widespread skepticism, labeling them as "marketing gimmicks." According to AVC Revo data, complaints about smart kitchen appliances increased by 18% in 2024, mainly focusing on "useless functions" and "high maintenance costs."

Consumer feedback supports these doubts. Some individuals spend considerable sums on AI kitchen appliances expecting a novel cooking experience with smart recipes, only to find the recommended recipes impractical. Others use smart cookers for "autonomous cooking" but encounter embarrassing scenarios like burnt food due to network latency.

Moreover, the construction of a smart kitchen ecosystem, intended to enhance users' quality of life, has become a target of user complaints due to compatibility issues.

Many kitchen appliance brands aim to create an integrated smart kitchen, interconnecting devices like refrigerators, ovens, and stoves. However, compatibility between different brands and products is extremely poor. For instance, after purchasing an AI refrigerator, consumers may discover that their older oven cannot be linked, significantly diminishing the vision of a smart kitchen.

Although AI kitchen appliances carry the promise of industry innovation and transformation, they remain shrouded in controversy. Wandechu's AI kitchen appliances have a long journey ahead before transitioning from skepticism to praise.

Competition Pressure from Industry Leaders

As a newcomer in the smart kitchen appliance field, Wandechu enters the AI kitchen appliance arena with ambitious innovations but encounters formidable barriers from traditional giants like Robam and Fotile. The competition pressure is immense.

Robam, with its strong technical background and vast user base, leads the race towards intelligent transformation. Its "Food God Large Model" can generate personalized recipes and digitally record operation trajectories such as firepower and humidity through "cooking curves," enabling even kitchen beginners to replicate master-level delicacies with one click.

Market feedback shows that sales of digital kitchen appliances equipped with the "Food God Large Model" have surged, with a growth rate of up to 61%. Users utilize AI functions an average of 2.3 times per day, demonstrating consumers' recognition and dependence on their intelligent experience.

Similarly, Fotile forcefully entered the market with "Healthy Cooking GPT," deeply integrating the concept of health management into cooking scenarios, accurately addressing consumers' core demands for healthy diets. With its high-end, full-scenario kitchen appliances, it has successfully secured a 22% market share, firmly establishing itself in the high-end smart kitchen appliance sector and exerting strong pressure on the mid-to-high-end market that Wandechu aims to capture.

In contrast, despite Wandechu's innovative wan AiOS 1.0 organizational super-intelligent system, which offers a closed-loop service from health monitoring to meal recommendations, ingredient delivery, smart cooking, and nutrition summaries, its concept is advanced. However, in the harsh reality of market competition, its shortcomings are evident.

Firstly, in terms of brand awareness, compared to established giants like Robam and Fotile, Wandechu's market presence is limited. Cultivating consumer awareness and trust in its brand will require substantial time and resources. Secondly, user data accumulation is a major challenge for Wandechu. Starting late and lacking data, it is difficult for Wandechu to compete with giants in terms of product intelligence and user needs fit in the short term. Thirdly, targeting the mid-to-high-end market, Wandechu's products are priced relatively high, while Robam and Fotile dominate this price range, making it challenging for Wandechu to implement its price strategy.

More critically, Robam and Fotile have already established a large and comprehensive offline sales network nationwide, from high-end malls in first-tier cities to home appliance stores in lower-tier markets. With a dense distribution of terminal outlets and strong product reach, Wandechu, which plans to focus on online self-operated channels and open offline stores in first- and second-tier cities and its headquarters, faces a significant challenge in channel construction that cannot be accomplished overnight.

In summary, in the fiercely competitive AI kitchen appliance arena, every step forward for Wandechu is arduous. However, amidst this battle for survival under the shadow of giants, although Wandechu faces enormous pressure, it still holds a chance of winning. In the future smart kitchen appliance market, it remains to be seen who will emerge victorious.

Challenges for Large-Scale Implementation

AI kitchen appliances undoubtedly play a crucial role in reshaping the kitchen ecosystem and leading future lifestyles. However, regarding large-scale implementation, Wandechu faces numerous thorny challenges.

Firstly, the kitchen can be considered a "nightmare" test ground for AI systems. The heat waves generated by high-temperature baking, the oily fumes during stir-frying, and the dampness during cleaning—these complex and ever-changing environmental factors constantly threaten the stable operation of AI systems, posing high requirements for Wandechu's technology application.

Furthermore, the iteration speed of AI technology is rapid. If Wandechu aims to stay ahead in the competition, it must continuously invest substantial funds in R&D, update algorithms, and optimize hardware to address the endless stream of new technological challenges. This undoubtedly brings enormous cost pressure to the enterprise.

Secondly, as an emerging technological product, despite their novel technology, AI kitchen appliances face many obstacles in increasing public acceptance. It is challenging for Wandechu to change consumers' ingrained perceptions.

For millennia, people have been accustomed to the traditional cooking method of holding a spatula and controlling the fire. This direct and intuitive interaction mode not only brings joy in cooking but also carries profound cultural heritage and emotional memories. The automated and intelligent cooking mode introduced by AI kitchen appliances, while efficient and convenient, appears strange and cold to many consumers.

Many netizens bluntly stated, "Leaving cooking to machines always feels a bit less lively, and can the taste of food made by machines really compare to that cooked by oneself?" Such doubts about the taste and reliability of AI cooking make consumers hesitant when purchasing AI kitchen appliances.

Moreover, the generally high prices of AI kitchen appliances have become a major barrier to market penetration. Wandechu's smart kitchen appliance suite often costs tens of thousands of yuan, which is undoubtedly an unaffordable expense for consumers accustomed to purchasing traditional kitchen appliances in the thousand-yuan range. Even with powerful product functions, the high price threshold deters many potential users.

The path to large-scale implementation of AI kitchen appliances is bound to be fraught with hardships and challenges. Only by confronting difficulties, actively responding, and consistently putting forth efforts in technology, market, and brand can Wandechu overcome numerous obstacles and secure a position in the future smart kitchen market.

This battle for the future of the kitchen has just commenced, and it remains uncertain whether Wandechu will stand out from the crowd.