On November 12, 2025, the inaugural Development Exchange Summit on Gaming TVs Entering the 3.0 Era was held with great fanfare and concluded triumphantly at JD.com's headquarters in Beijing. This summit was co-organized by JD.com, AVC (All View Cloud), and Bilibili, with robust support from leading TV manufacturers such as TCL, Thunderbird, Vidda, Xiaomi, Skyworth, Koocaa, Huawei, and Sony. Industry stakeholders convened to deliberate on the technological trajectories, standardization efforts, and ecosystem expansion for gaming TVs in the 3.0 era, providing a robust impetus for the high-quality development of the gaming TV sector.

With the digital entertainment industry experiencing exponential growth, gaming has emerged as a cornerstone of home entertainment, with users setting higher benchmarks for gaming TV specifications and interactive experiences. Despite the gaming TV segment's rapid expansion, the absence of unified standards has resulted in inconsistent product performance, complicating the user's quest for products that precisely cater to their needs. In light of this, JD.com, AVC, and Bilibili, as pivotal connectors between the industry and consumers, orchestrated this summit. The objective was to unite industry forces, foster a communication bridge, and drive the implementation and refinement of gaming TV 3.0 standards.

Lei Zhiqiang, General Manager of the Black Appliance Business Division at JD.com's Home Appliances and Furnishings Group, articulated in his address that previous generations of gaming TVs (1.0 and 2.0) are no longer adequate for today's gaming aficionados. He underscored that future successful products must resonate with user demands, with only genuinely needed products being promoted by brands and channels. Against this backdrop, JD.com has proactively invited companies to collaborate on formulating gaming TV 3.0 standards. Looking ahead, JD.com will harness its supply chain, traffic, and technological prowess to work alongside partners in implementing these standards, fostering a virtuous cycle where "standards empower the industry, and the industry serves users."

Weng Zhenhua, Assistant President of AVC and General Manager of its Consumer Electronics Business Division, offered an industry perspective, noting that the TV market will soon confront challenges of declining sales volume and revenue, with promoting high-end products being the optimal strategy. Weng also highlighted five pivotal trends in the TV market, including the steady increase in market share for high refresh rate TVs, as home gaming entertainment has become a prominent TV usage scenario. He stressed that gaming TVs not only address the fundamental issue of low TV usage rates but also, with the implementation of gaming TV 3.0 standards, will usher in a more orderly development for the high refresh rate TV segment. This will diminish user decision-making costs, benefiting both the industry and consumers.

Representatives from JD.com, Bilibili, and participating brands engaged in profound discussions on the topic of "Gaming TV 3.0 Standards." The guests unanimously concurred that a unified 3.0 standard would provide clear guidance for industry development and corporate R&D endeavors.

The successful convening of the First Development Exchange Summit on Gaming TVs Entering the 3.0 Era established an efficient platform for communication and collaboration within the industry, elucidating the future development trajectory of gaming TVs. Moving forward, JD.com will partner with AVC to form a dedicated working group, collaborating with a broader spectrum of industry peers to refine and implement these standards. Subsequent initiatives will encompass product certification and joint promotions to propel the gaming TV industry into a new phase of standardized, high-quality development, offering consumers an unparalleled gaming and entertainment experience.

Guided by these standards, the gaming TV industry is poised to embrace new development opportunities, fostering a more refined industrial ecosystem and continuously enhancing user experiences, jointly inscribing a new chapter in the digital entertainment era.

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