Amid the current trend of overseas marketing, WotoHub, the smart influencer marketing cloud for overseas markets, has reached its 3rd anniversary. Since its inception in 2021, WotoHub has adhered to its core mission of providing users with an efficient, precise, and cost-effective marketing tool for overseas influencers. Continuously pushing the boundaries of technology and leading industry trends, WotoHub guides small and medium-sized enterprises in the cross-border sector towards a new era of smart marketing.

Journey Retrospect: Parallel Paths of Innovation and Persistence

The Woto network technology team meticulously polished and commercialized the internal proprietary influencer development and project management OA system, thereby giving birth to WotoHub. Over the past three years, the system has transformed from obscurity to the top domestic market share, with over 100,000 registered users.

Technology as the Backbone, Service as the Wings

Influenced by the wave of cross-border e-commerce, diverse overseas marketing needs for various cross-border brands have emerged, gradually revealing an imbalance between demand and supply within the industry. Issues such as high marketing costs, scarce resources, and limited access persist. To break down branding barriers and enable rapid overseas market expansion for diverse brands and sellers, WotoHub was born with a dual-drive model combining technology and service, reconstructing the communication bridge between brands and influencers.

After countless rounds of research and development, testing, and optimization, WotoHub has successfully broken through multiple technical bottlenecks. From the in-depth application of big data analysis to the iterative upgrading of AI algorithms, from intelligent email scheduling to the application of AUPR algorithms, every technological innovation has redefined industry standards. The operations team, comprising professionals with over eight years of influencer marketing experience, provides a comprehensive service process for users, encompassing training, one-click guidance, cooperation supervision, project review, and marketing planning. This empowers users and deeply addresses their cross-border challenges in influencer marketing.

Version Iterations Centered on User Needs

Throughout WotoHub's three-year journey, every version iteration and upgrade has been a response to users' core needs. Centering on users, WotoHub has meticulously polished its system to ensure it remains the preferred platform for addressing diverse influencer marketing needs:

1.0 - Influencer Search: Addressing the early market challenge of influencer discovery, WotoHub introduced an influencer search function to meet users' urgent demand for influencer resources.

2.0 - Email System: To further simplify communication between sellers and overseas influencers, WotoHub integrated an efficient email system, effectively facilitating connections and collaborations.

3.0 - Data Analysis: Responding to the growing need for influencer marketing performance evaluation, WotoHub introduced data analysis capabilities, enabling users to gain deep insights into collaboration effectiveness and optimization strategies.

4.0 - Project Management + CRM: To enhance collaboration efficiency and management professionalism, WotoHub integrated project management and CRM, achieving full-process control from project initiation to data accumulation.

Resource Expansion and Functional Improvement

After three years of accumulation, the system has gradually improved in terms of resources and functionality.

Currently, WotoHub boasts over 30 million active overseas influencer resources, spanning more than 150 countries and 200+ languages, with a strong presence on YouTube, Instagram, and TikTok, the three major overseas social media platforms. In light of TikTok's evolving e-commerce ecosystem, WotoHub has fully launched its global TikTok shopping influencer feature, enabling users to easily connect with global opinion leaders with a single click.

The accelerated effect of the functional matrix setup is evident. WotoHub offers users a comprehensive influencer marketing and management solution that integrates campaign planning, influencer search, analysis, outreach, content creation, sample tracking, performance monitoring, influencer management, personal center, and team management. Complemented by TikTok rankings, independent station distribution, and brand insights, this solution enables users to automate, intelligentize, and efficiently target their overseas influencer marketing efforts.

Strength Demonstrated: Achievements and Reputation

Amassing over 100,000 users in three years marks a significant milestone for WotoHub.

During this period, a 3C accessories seller collaborated with a top influencer boasting 1.96 million followers through WotoHub for free; a toy seller cleared over 70% of its inventory during a promotional event; a TikTok US-based dressing mirror store converted 33,000 orders through quality shopping influencers on the platform; and an Amazon seller with an annual GMV of 100 million achieved nearly 90% of its traffic through overseas influencer marketing. These impressive success stories and genuine positive feedback from users have collectively woven WotoHub's glorious chapter.

While rapidly growing, WotoHub remains true to its roots, actively visiting and researching enterprises to understand their actual usage scenarios. Listening to user voices, WotoHub continuously refines its system. Additionally, the platform regularly hosts online and offline exchange events, inviting industry experts and successful users to share practical experience, building bridges for learning and communication, and empowering more enterprises to unlock the boundless potential of overseas markets.

Precisely because of this, WotoHub has not only witnessed the transformation of users from initial attempts to fruitful harvests but has also continuously accumulated experience, surpassed itself, and become a trusted partner in the field of overseas influencer marketing.

Future Outlook: Intelligence and Transformation Coexist

Looking ahead, WotoHub is poised for its 5.0 strategic upgrade. In the upcoming 5.0 version, WotoHub integrates smart payment solutions and cutting-edge AI technology. Building upon the existing system, it strengthens CRM management capabilities, enhances operational convenience and user experience, and leads users into a new era of smarter, more cutting-edge, and convenient marketing.

Courageously seek innovation, strive to be a pioneer; dare to change, be a game-changer;

Excel at quality, act as an enabler; embrace progress, serve as an aggregator.

In the vast journey of overseas marketing, WotoHub prioritizes user needs, adapts agilely, and drives innovation to lead new marketing transformations, providing cross-border SMEs with an indispensable marketing tool. Woto Network sincerely appreciates the support and trust of every user who has joined us on this journey. Looking ahead to the next three years and beyond, we eagerly anticipate accompanying you to witness and shape every brilliant chapter of WotoHub's smart marketing evolution!

About WotoKOL Woto Network

WotoKOL Woto Network is a company dedicated to empowering brands to expand overseas, with a profound impact in the field of overseas influencer marketing:

Three Core Services: Customized brand marketing, WotoHub overseas influencer smart marketing cloud, and TikTok US region influencer marketing. These three core services cover a wide range of cross-border categories such as e-commerce, apps, and games. Among them, the WotoHub system has registered over 100,000 enterprises.

Deep Local Operation: With over 100 strategic cooperation bases worldwide, the company has a strong presence in popular regions such as Europe, America, Japan, Korea, and Southeast Asia.

Seven Years of Accumulation: WotoKOL boasts over 30 million overseas influencer resources, covering more than 150 countries and over 200 languages. In terms of overseas influencer marketing, it has invested over 1.31 billion, and has in-depth collaborations with 28 top Chinese brands expanding overseas, including Huawei and Shein, serving over 5,000 brands in total.