Who wouldn't covet Xiaomi Motors' traffic?

Yet, there's this one 'standout' who's Rubbing away ing in an unconventional way, catching everyone's attention.

Xu Jiye, head of public relations at Jiyue Automobile, lashed out, saying, 'Entrepreneurs like Lei Jun, could you please have some morality and shame? Losing 60,000 yuan per car, why sell so many if you're losing so much? Some companies lose money because they can't sell without discounts, but what's Xiaomi and Lei Jun's excuse? In the past, this would be called dumping, the worst kind of merchant behavior.'

In an era where traffic is king, any large-scale negative public opinion can potentially drown out emerging brands.

Surprisingly, Lei Jun didn't resort to legal means to protect his legitimate rights and interests, merely responding lightly during a livestream, 'I don't think that calculation is entirely accurate.'

Why did Lei Jun explain it this way?

Is it confidence, or are there hidden circumstances...

Financial reports show that Xiaomi SU7 sold 27,307 units in Q2, generating 6.4 billion yuan in revenue, accounting for 7.2% of the group's overall revenue, already catching up with Xiaomi's original internet business revenue, which was 8.3 billion yuan.

Based on Xiaomi Motors' annual sprint target of 120,000 units, Xiaomi's smart electric vehicles will generate at least 27.4 billion yuan in net revenue for the year, plus related businesses, potentially reaching an overall annual revenue threshold of 30 billion yuan.

With a revenue scale of 30 billion yuan, Xiaomi Motors is comparable in size to Xpeng Motors, which delivered 141,600 vehicles in 2023, generating 30.68 billion yuan in revenue and currently has a market value of 7 billion USD.

This means that within its first year in the market, Xiaomi Motors has already reached the level of companies like NIO, Xpeng, and Li Auto.

As we know, it took Xiaomi seven years to achieve 100 billion yuan in revenue, but for Xiaomi Motors, this process could potentially be compressed to around three years.

Considering Lei Jun's vision of an integrated 'people, vehicle, home' ecosystem, is Xiaomi Motors' current loss valuable?

So, does Lei Jun care about short-term gains and losses?

Moreover, as Xiaomi's production capacity continues to ramp up and its matrix gradually improves, profitability for Xiaomi Motors is only a matter of time.

Liu Qiangdong once said, 'As long as what you do is valuable, profitability will not be an issue.'

Indeed, JD Logistics is a living example, losing money for many years but ultimately creating immeasurable value for JD.com.

Sensing the shift in public opinion, Jiyue CEO Xia Yiping couldn't sit idly by and had to respond at 6 PM today, announcing disciplinary action against Xu Jiye's remarks.

Upon closer inspection, how could such an important manager at Jiyue make such an 'unorthodox' remark?

Something fishy is going on here...

In reality, Xu Jiye's remarks reflect the anxiety of second- and third-tier automakers. Amid fierce price competition, new automakers lacking unique features and brand appeal face further compressed survival space.

Jiyue, in particular, feels increasing pressure from Xiaomi's rising sales.

For Jiyue, there's still much work to be done in terms of product definition, production, and sales.

At this point, making inflammatory remarks is a way to generate buzz for their upcoming vehicle launch.

As everyone knows, Lei Jun and Xiaomi Motors are now widely recognized as a source of traffic. Jiyue's second mass-produced model, the Jiyue 07, happens to be launching next month, and it desperately needs traffic and marketing.

After reading this news, as an ordinary consumer, will you intentionally or unintentionally pay more attention to Jiyue's news? Did Jiyue's 'inflammatory remarks' achieve their intended purpose? Do you agree with the blogger's analysis? Feel free to leave your comments...