Produced by | Bullet Finance

Art Director | Qian Qian

Editor | Song Wen

More and more e-commerce platforms are investing in AI.

Undoubtedly, the era of AI e-commerce has arrived. Artificial intelligence is empowering the entire e-commerce industry chain and reshaping the purchasing scenarios centered on "people-goods-places".

Specifically, the first stage of the AI e-commerce era is characterized by digital influencers, AI-generated images, and AI-simulated scenes. AI primarily meets basic functional needs.

What can AI do for e-commerce in the next stage? We believe it lies in marketing. After all, customer acquisition and conversion are crucial for profitability. However, we rarely see AI making substantial contributions to these core issues.

From a business operation perspective, with consumer behavior becoming more personalized and rational, AI is needed more than ever to drive growth. Algorithms understand consumers better. Recently, some industry-leading brands have started leveraging Alimama's "Full-Site Promotion," which has become a new window for us to observe the AI trends in the e-commerce industry.

1. In the era of rational consumption, e-commerce needs AI more than ever

As consumers become more cautious about spending, e-commerce businesses face higher marketing costs and lower conversion rates.

Traditional e-commerce businesses struggle with issues like rising traffic costs, low conversion rates despite high ad spending, and difficulties in obtaining targeted traffic. Many brands have reported reducing marketing budgets and focusing more on conversion rather than brand awareness. The 618 shopping festival this year saw multiple platforms abandon pre-sales, requiring businesses to accurately predict demand to avoid overstocking and increased storage costs.

Despite the continuous iteration of marketing tools, they often have shortcomings such as low ROI, limited ability to stimulate purchase intent, and complex operation processes. Businesses urgently need a tool that addresses these issues to effectively manage traffic and drive growth.

We've noticed that using AI to boost product traffic and GMV through Alimama's "Full-Site Promotion" is becoming a reality.

Men's wear brand Zuofuli shifted some underperforming SKUs to "Full-Site Promotion," resulting in over 93% GMV growth and weekly sales exceeding one million yuan.

Small appliance brand OIDIRE used "Full-Site Promotion" for new products and second-tier products with good natural conversion rates, achieving over 70% GMV growth and over 65% visitor growth.

So, what makes "Full-Site Promotion" so effective?

Powered by LMA, an AI pre-training model tailored for e-commerce scenarios, "Full-Site Promotion" leverages Alibaba's vast data to better understand consumers and match products with their needs.

Notably, "Full-Site Promotion" was fully launched in August, making it accessible to all businesses.

Compared to its beta stage, the full version further amplifies its advantages. While the beta version connected paid and organic traffic, the full version infuses AI to enhance business growth efficiency and certainty.

2. Is Alimama's Full-Site Promotion reliable for business growth?

Businesses are eager for growth strategies, but finding effective marketing approaches remains challenging. Issues like tool usability and low ROI persist.

A certain essential oil brand struggled with new customer acquisition due to intense competition and product gaps. A startup beauty brand lacked data analysts to monitor real-time performance. To evaluate "Full-Site Promotion's" effectiveness, businesses must consider both growth results and costs.

After its full launch, "Full-Site Promotion" introduced "Billion-Level Traffic Boost," enabling businesses to unlock additional traffic by adhering to recommended ROIs. This helps businesses break through traffic limitations.

A women's shoe brand, KISSCAT, witnessed sustained traffic and sales growth by following recommended ROIs. Organic traffic and product visitor counts increased by over 120% and 60%, respectively.

Regarding costs, "Full-Site Promotion" leverages AI to optimize traffic quality and quantity, reducing costs while enhancing effectiveness. The tool shortens ROI delivery time to seven days and introduces a cumulative seven-day ROI metric for higher stability and performance.

After collaborating with Alimama, a health supplement brand achieved a 115% ROI target rate. The partner agency noted that "Full-Site Promotion" consistently delivered strong ROI results, both during regular sales periods and promotional events, enabling further scaling and business growth.

Moreover, "Full-Site Promotion" simplifies operations and lowers barriers for Taobao businesses. By following recommended ROIs and budgets, businesses can achieve positive results.

A luggage brand, using the system-recommended budget, generated weekly sales exceeding one million yuan, with GMV and visitor growth rates exceeding 68% and 94%, respectively. The brand praised the tool's efficiency and intelligence.

The upgraded "Full-Site Promotion" addresses concerns about product selection and optimization. It uses big data to prioritize products based on competitiveness, providing optimization suggestions and maximizing traffic acquisition. Its user-friendly interface and straightforward strategies have been well-received by new businesses since its beta stage and continue to attract them post-launch.

3. Is the spring of new businesses here with Alimama's Full-Site Promotion upgrades?

Many small businesses hesitate to invest in paid promotion due to learning curves, psychological barriers, and fears of ineffectiveness. To help new businesses navigate precise and low-cost marketing, Alimama has upgraded its benefits program post-launch.

New businesses using "Full-Site Promotion" for the first time receive a hundred-yuan coupon, at least 20% extra traffic support for 15 days, automatic compensation for failed conversions within three days of the first order, dedicated tutorials, and performance dashboards. The tool also supports post-payment settlement, reducing top-up costs and thresholds. By leveraging "Full-Site Promotion," businesses can streamline their marketing efforts and drive growth.

4. Conclusion

The effectiveness of big data in marketing is undeniable.

The AI wave has swept through the e-commerce industry, and its next stage of application promises even deeper transformations.

As the first AI-powered, one-stop marketing solution, "Full-Site Promotion" has helped some businesses achieve tangible growth.

As technologies evolve, embracing AI and its marketing tools is crucial for e-commerce success. "Full-Site Promotion," proven effective, may be the best choice currently available.

*Image source: Shutterstock, licensed under VRF agreement.