An odd phenomenon has emerged: the more Xiaomi is criticized, the better it sells

07/22 2024 363

Recently, various agencies have released smartphone data for the global market, the Chinese market, and the Indian market.

It has to be said that Xiaomi is once again a big winner. Let's first look at the global smartphone data. Although Xiaomi ranks third, not surpassing Apple, the gap with Apple has narrowed, with just a 1% difference in market share and a sales volume gap of 2.9 million units.

At the same time, Xiaomi has the highest growth rate among the top five manufacturers, reaching 27.4%, far exceeding Samsung and Apple. At this rate, it may become the second-largest globally in the next quarter.

Next, looking at the Chinese market data, Xiaomi is already the second-largest domestic player, with a growth rate of 19.65%, ranking second among the top five manufacturers in terms of growth rate. Huawei ranks first with a growth rate of 42.53%, but this is due to its low sales and base numbers last year.

It is evident that Xiaomi's performance in the Chinese market in the second quarter was also very impressive, making it a big winner. It's worth noting that Xiaomi ranked sixth domestically in the first quarter.

Finally, let's take a look at the Indian market data. In the second quarter, Xiaomi has become the top player, with a growth rate of 24%, the highest among the top five manufacturers.

During the same period last year, Xiaomi was not even in the top spot in India, but this time it has directly become the leader, making it another big winner.

However, despite Xiaomi's success as a big winner in this quarter, if you pay attention to online discussions, you'll find that there has been quite a bit of criticism towards Xiaomi, with various complaints echoing online.

So, this truly is an odd phenomenon: the more Xiaomi is criticized, the better it seems to sell.

Not only is this true for smartphones, but also for Xiaomi's cars. Since the launch of the Xiaomi SU7, there have been numerous criticisms and smears directed towards it, with some even suggesting that buying the Xiaomi SU7 is foolish and a sign of ignorance about cars.

Yet, Xiaomi delivered over 10,000 SU7s in 43 days, exceeding 20,000 in 72 days, and in June, monthly deliveries exceeded 10,000 units. Annual deliveries are expected to exceed 100,000, with a goal of reaching 120,000.

These records are unprecedented. Currently, if you order a Xiaomi SU7, the fastest delivery time is six months, with slower deliveries taking 8-10 months. This level of demand has likely never been seen before in the automotive industry.

Therefore, it appears that the more Xiaomi's cars are criticized, the better they sell.

Why is this the case? In fact, we can look at it from the opposite perspective: the better Xiaomi sells, the more it is criticized.

This is because Xiaomi affects the interests of too many manufacturers. By focusing on cost-effectiveness and challenging high markups, Xiaomi forces its competitors to lower prices, impacting their revenue and profits.

As a result, many people criticize and smear Xiaomi in hopes of affecting its sales and relentlessly suppressing it. However, facts have proven that as long as the product is truly good, consumers will buy it, and criticisms and smears are ineffective.

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