In 2017, Intel announced its return to discrete graphics cards, marking its third attempt in this field after the i740 and Larrabee.

At the end of 2020, Intel launched its first discrete graphics card, DG1, upon returning to the market, but it was essentially similar to integrated graphics and did not make much of a splash.

In June 2022, Intel released its first Arc-branded desktop graphics card, the Arc A380, which was positioned as an entry-level product and not suitable for gaming.

In October 2022, Intel released the Arc A750/A770, its first true gaming graphics cards.

Intel undoubtedly attached great importance to the Arc A7 series graphics cards, launching various large-scale promotional activities at the time with great fanfare.

The technology and performance of the Arc A7 series are indeed commendable, and the drivers continue to be updated and optimized, often resulting in severalfold performance improvements.

However, as this was Intel's maiden venture, its competitiveness was limited, and the partner brands and products were not diverse enough. Only Blue Halberd , with its core positioning, made significant efforts, while others such as Acer, ASRock, and Hasee did not make much progress.

Intel has also attempted to enter the professional graphics card market but has largely failed to make an impact.

According to the latest data from JPR, Intel's graphics card market share has essentially dropped to 0, with a peak of only 4% in the first quarter of 2023, equivalent to approximately 250,000 units.

The positive news is that the development of Arc graphics cards has brought a fresh look to processor integrated graphics. The Core i Ultra 200V series has even preemptively adopted the second-generation architecture, outperforming AMD in performance. Next year's Panther Lake (expected to be the Core i Ultra 300V series) will preemptively adopt the third-generation architecture.

As NVIDIA's RTX 50 series looms on the horizon, even AMD has been forced to temporarily abandon the flagship segment. Rumors about Intel's second-generation Battlemage graphics cards have persisted for a long time, but they have yet to materialize. At present, the earliest possible release is expected to be at CES next year.

Based on current planning and circumstances, Intel's second-generation Arc graphics cards are expected to improve in performance and positioning, but they are unlikely to exceed the high-end segment, and even the third-generation Celetial may struggle to become a true flagship card.

Many people have been concerned that given Intel's struggles in developing discrete graphics cards and the company's overall difficulties, it may abandon the project midway. It is difficult to predict the long-term outcome, but at least a third-generation product seems feasible.

In fact, neither gamers nor the industry want Intel to easily abandon graphics cards, as a monopoly would be detrimental to all parties involved.