Temu has been in the Vietnamese market for almost a month, stirring up a storm in the Vietnamese e-commerce market with Temu at the center of attention.

At the beginning of October, Temu launched discreetly in Vietnam, offering discounts, low prices, and referral incentives, quickly attracting a large number of consumers.

Temu's marketing activities have also garnered significant attention from sellers and media, with both support and skepticism growing. Most supporters are consumers who can buy cheaper, more diverse, and timely delivered products, while skeptics are concerned that Chinese goods will "destroy" Vietnamese goods and call for increased scrutiny of Temu.

Recently, Temu has submitted its application for approval to local regulatory authorities and is awaiting further news.

1. Vietnamese are amazed at how cheap Temu's products are

'Lowest price in history, don't miss it!' 'Temu has everything you need, starting at a discount of up to 90%, and every purchase is a gain.' 'Free shipping and free returns.' Recently, such advertisements have flooded social media platforms like Facebook, all placed by Temu.

Many Vietnamese consumers who saw the ads downloaded Temu and exclaimed, 'The products are incredibly cheap and come in a wide variety!'

A pair of sandals for 28,000 Vietnamese dong (RMB 7.9), a shatter-resistant phone case for 37,000 dong (RMB 10), a high-definition security camera for 140,000 dong (RMB 40), a smartwatch for 180,000 dong (RMB 52), and wireless smart sunglasses for 280,000 dong (RMB 78).

Mr. Lê Hng, who lives in Hanoi, purchased a dashcam on Temu for 71,000 dong (RMB 20), which would cost tens of thousands or even millions of dong on other platforms.

Not only are the prices low, but Temu's delivery is also swift. Mr. Lê Hng received his order within three days of placing it. Vietnam's proximity to China allows for much faster delivery compared to other Southeast Asian countries like Malaysia.

The Temu app now has a Vietnamese interface, and prices are automatically converted to Vietnamese dong.

Currently, Temu supports Vietnamese in addition to English, with payment options limited to credit cards and Apple/Google Pay.

Shopping on Temu can not only save money but also earn it. A netizen named Vinh Hung shared on social media three ways to earn money on Temu: referring new users to register, encouraging new registrants to make purchases, and creating fan pages with shopping links.

Registered users can earn 150,000 Vietnamese dong (RMB 42) for each new user they refer. New users who place an order can earn additional commissions (10%-30% of the order amount). Additionally, marketing promotions can have multi-level agents, where you can earn extra commissions when your subordinates successfully refer new users.

Users receive a reward of 150,000 Vietnamese dong for each new user they refer.

Temu's marketing plan has garnered considerable attention and comments on social media. According to SocialHeat data, from September 25 to October 25, there were 7,100 posts and over 30,000 comments discussing Temu on Vietnamese social media, with over 410,000 interactions.

After launching the marketing plan on October 22, related discussions surged by over 400%. Even on YouTube, there are a series of videos promoting Temu's earning opportunities, along with tutorials on how to install Temu and quickly increase income on the platform.

The extensive discussions on social media have also attracted the attention of Vietnamese local media and various stakeholders.

2. Vietnamese local sellers are panicking