After a prolonged period of exploration and practice, Tencent has finally achieved a long-awaited strong resurgence.

This resurgence is evident in Tencent's gradual improvement in the B-end market and the soaring success of Tencent Yuanbao.

Tencent's strong rebound is not coincidental.

Both the gradual acceleration of the integration of digital and real economies and the continued effectiveness of AI deployment are internal factors driving Tencent's current resurgence.

If we were to summarize Tencent's ongoing new attempts, bidding farewell to the previous Internet-centric development model and truly embedding itself into the "soil" of industries is undoubtedly the most direct manifestation of this phenomenon.

As Tencent's efforts to embed itself in the "soil" begin to bear fruit, it is foreseeable that we will continue to witness Tencent exerting greater efficiency, ultimately maintaining its industry-leading position.

Only by deeply analyzing the internal logic of Tencent's embedding into the "soil" and truly understanding the similarities and differences between Tencent and other Internet players can we grasp the essence of why Tencent has become what it is today, and discover the ways and means for Tencent to navigate through its darkest moments.

Without exaggeration, Tencent, which has deeply embedded itself in the "soil," is no longer the same Tencent we used to know but has transformed into a new entity. This new form ensures that Tencent remains a significant player in the AI era.

Self-Innovation: Tencent's Purge

For any Internet player, merely waiting for industry opportunities without engaging in self-innovation will render them unable to seize those opportunities when they truly arrive.

This is vividly illustrated in Tencent's case.

Therefore, if we summarize Tencent's embedding into the "soil," it is undoubtedly the most appropriate choice for Tencent to pursue self-innovation and purge itself, especially by correcting its course in the Internet era and eliminating the bubble associated with it.

In this process, we have witnessed Tencent's continuous exploration and practice in integrating digital and real economies.

Whether it's Tencent's deep empowerment of industries and scenarios connected to it or Tencent's re-evaluation of its role and positioning, they are all direct manifestations of Tencent's initiation of self-innovation and its purge.

Today, Tencent is no longer the entity we used to know, with a rich ecosystem, broad boundaries, and a large platform, but has become a new entity deeply connected to the industries and scenarios it interacts with.

Therefore, if we summarize the internal logic of Tencent's embedding into the "soil," it is clear that Tencent is no longer a platform or center in the traditional sense of the Internet but has become an underlying infrastructure for the operation of different industries and scenarios, embodying the integration of digital and real economies.

Through such self-innovation, Tencent has begun to purge itself of the problems and drawbacks of the Internet era, paving the way for new growth and development.

If we summarize Tencent's embedding into the "soil," it is important to note that Tencent has first embedded itself into the "soil" of its own ecosystem, using this to catalyze a deep transformation within Tencent itself.

Embracing AI: Tencent Ignites a New Engine

When the craze for embracing AI, sparked by DeepSeek, began to take hold, both Internet players and traditional players almost unanimously embarked on a new wave of actively embracing AI.

Among them, Tencent stands out as the most prominent and radical.

Whether it's Tencent's full ecosystem beginning to fully access DeepSeek or Tencent's vigorous promotion of Tencent Yuanbao, they are all crucial elements in Tencent's full embrace of AI and its use to ignite a new engine.

The reason why Tencent shows such great interest in AI is not only reflected in its comprehensive promotion of Tencent Yuanbao but, more importantly, in the deep and comprehensive transformation of its ecosystem and business that Tencent has initiated through AI.

When Tencent begins to fully embrace AI, we can be certain that Tencent has already discovered a new engine and has begun to ignite it.

The transformative impact of AI on Tencent's traditional business is self-evident.

We witness the transformation of AI in Tencent's marketing, the new ways AI empowers Tencent's industries and scenarios, and the comprehensive upgrade AI brings to Tencent's previous Internet-centric development model.

By embracing AI, Tencent has found a new engine for the post-Internet era and is digging deeper into the "soil" of industries and scenarios through it.

Therefore, another manifestation of Tencent's embedding into the "soil" is its comprehensive embrace of AI, establishing new relationships with industries and scenarios connected to itself, and deriving new business models from them.

With Tencent's gradual maturity in embracing AI, we have every reason to believe that Tencent will find more ways and means to embed itself into the "soil" of industries.

Returning to Basics: Tencent's "Reverse" Rise

If we summarize Tencent's previous development, it demonstrated a top-down, in-depth transformation from large platforms to individuals.

Such an operation is actually being carried out by almost all Internet players.

This top-down development model is not only a manifestation of the Internet model but also a product of traffic dividends.

When the effectiveness of the Internet wanes, especially when traffic dividends begin to diminish, relying solely on the previous top-down development model can no longer be effective.

We have seen a series of Internet players encountering development difficulties and bottlenecks, and losing attractiveness in the capital market, all of which are direct manifestations of this phenomenon.

The same is true for Tencent.

To solve this problem, it is necessary to shift from the top-down development model of the Internet era to the bottom-up development model of the AI era, in order to truly propel development into a new stage.

It is precisely under this trend that we have seen Tencent begin to return to basics and fundamentals, bidding farewell to its previous platforms and centers, and instead pursuing a new development model of de-platforming and decentralization.

As this trend becomes prevalent, we witness Tencent's new evolution of a "reverse" rise initiated by returning to basics and fundamentals.

Whether it's Tencent's support for basic research or its quest for new ways and means to empower industries, Tencent is engaging in a reverse operation that is completely different from the Internet era.

When this reverse operation begins to bear fruit, the development potential it brings to Tencent is no less than that of the Internet era, and its imagination space is no smaller.

This is actually the most direct manifestation of Tencent's beginning to embed itself into the "soil."

If we were to describe Tencent's operation with one word, "long-termism" would undoubtedly be the most apt.

Final Thoughts

Describing Tencent's embedding into the "soil" is perhaps the most apt way to characterize Tencent's current development.

For Tencent, embedding into the "soil" is reflected in its self-purge, its comprehensive embrace of AI, and its "reverse" operation of returning to basics and fundamentals.

From this perspective, we can better understand why Tencent can achieve "old trees sprouting new buds," why it can continue to be at the forefront of the industry, and why it performs outstandingly in the capital market.