Xiaomi's YU7 has garnered immense popularity, amassing a staggering 300,000 orders in a short span.

This development likely kept competitors up at night. Early morning chatter was rife with veiled criticisms, tinged with a hint of sour grapes.

Let's delve into market sentiment:

Scalpers are cashing in on the demand surge;

Orders on Xianyu are being resold with markups ranging from 10,000 to 20,000 yuan;

While some media speculate that Xiaomi might be inflating its order numbers, even if there's some 'water' in the figures, it still represents a substantial sales volume of hundreds of thousands.

For Xiaomi, the primary challenges lie in production capacity and potential user loss due to extended waiting times.

For other new-energy automakers, this presents both an opportunity and a pathway to break the deadlock.

The lengthy waiting period provides ample time to address these issues.

So, how should other new-energy automakers respond?

Here are three suggestions:

Direction 1: Performance Competition: Evaluate Xiaomi YU7's performance and compare its strengths and weaknesses with your products.

Here’s a list of performance parameters for a side-by-side comparison: Xiaomi YU7, Tesla Model Y, NIO ES6, LeDao L60, XPeng G6, Li Auto L60

*KIMI-AI summary; please verify for discrepancies.

In the comparison, YU7 stands out in range and size. However, this doesn't diminish the capabilities of other models.

Therefore, in competing against YU7, emphasize your unique selling points and ensure your true value isn't overshadowed by its massive order volume.

Direction 2: Delivery Efficiency: Offer Deposit Reimbursement and Quick Vehicle Pickup

Xiaomi's second factory is expected to commence operations in July, potentially boosting weekly production capacity to over 12,000 units (with two shifts).

If 3/4 of this capacity is dedicated to YU7, it could deliver 216,000 units by year-end, implying a delivery timeline of six months or longer.

Will user loyalty endure? The 5,000-yuan deposit might sustain initial loyalty, but removing this concern could significantly sway buyers.

Thus, after performance competition, decisively offer to reimburse large deposits to alleviate customer worries.

With buyers weighing their options and the 'buy early, enjoy early' mindset, coupled with strategic order-closing techniques, the potential to poach orders remains high.

Direction 3: Strategic Patience: Wait and See, Follow the Trend

YU7's phenomenal orders naturally attract a specific group: those genuinely interested, trend followers, excitement seekers, and scalpers.

Take a moment to observe order trends over the next few days and gauge potential customer sentiments.

Avoid blind imitation or panic; respond objectively.

Closing Thoughts

YU7 has indeed created a remarkable automotive myth, showcasing the power of internet marketing tactics in the automotive industry. It serves as a valuable learning experience, but Xiaomi Motors still faces quality and safety challenges ahead. Without strong word-of-mouth, setbacks are inevitable.

Building a strong foundation is crucial. Cars are not built overnight; quality and safety are paramount for long-term success.

When purchasing a car, we seek convenience and safety.

Choosing the right car for you is the wise decision.

Although the automotive market is fiercely competitive, Xiaomi Motors has demonstrated that the right approach can still yield sales miracles.

May all new-energy automakers continue to rise and carve their unique paths.

If you have a 300,000-yuan budget, how would you choose your next car?