Shangjie SUV Makes Its Debut! Yu Chengdong Teases: Superior Smart Driving Experience with Blue Light Indicator

07/14 2025 394

On July 11, Shangjie Auto, the "fifth realm" of HarmonyOS Intelligent Driving, unveiled a teaser poster for its inaugural model with the captivating tagline, "Shangjie, On Stage!". According to the poster, Shangjie's maiden offering is an SUV. Yu Chengdong, Executive Director of Huawei and Chairman of the Terminal BG, retweeted the announcement with an enthusiastic comment: "Shangjie On Stage! Stay tuned for this autumn! Prepare for an exceptional smart driving experience, complete with a blue light indicator!" This concise Weibo post encapsulates several key points: Firstly, Shangjie Auto's new SUV is set to hit the market this autumn. Secondly, it will be equipped with Huawei's cutting-edge smart driving technology, highlighted by the blue light indicator, for enhanced assisted driving capabilities.

Earlier this year, on April 16, Huawei announced at the HarmonyOS Intelligent Driving new product launch event that it would collaborate with SAIC Motor to introduce a new brand named "Shangjie". According to earlier reports, Shangjie is targeted at the 150,000-200,000 yuan price range, positioning it as the most affordable brand within the HarmonyOS Intelligent Driving ecosystem. Officially, Shangjie also marks the final "realm" of HarmonyOS Intelligent Driving.

At the Future Car Pioneers Conference on May 31, Yu Chengdong revealed that HarmonyOS Intelligent Driving currently encompasses "five realms" but might not expand further. "Managing two or three realms is already challenging enough, let alone five," said Yu Chengdong. Thus, the "five realms" layout of HarmonyOS Intelligent Driving is now complete.

The partnership between SAIC and Huawei has been swift and impactful. Following the appointment of SAIC's new management team in 2024, the company sought collaboration with Huawei. Prior to the Guangzhou Auto Show in November last year, Jia Jianxu, President of SAIC Motor, led Yu Jingmin, head of domestic sales, to visit Huawei's headquarters in Shenzhen, where they were warmly received by founder Ren Zhengfei. During a casual lunch, Ren Zhengfei expressed his delight, stating, "SAIC has performed exceptionally well, and I am confident in our cooperation prospects." These words foreshadowed the upcoming collaboration.

With Wenjie, Zhijie, Xiangjie, and Zunjie already in its portfolio, SAIC aimed to extend its cooperation efforts into the market below 200,000 yuan, proposing innovative solutions to address the cost challenges of intelligent driving and smart cabins. This strategic move effectively broke down market barriers and opened up new avenues for cooperation between the two parties. Yu Chengdong expressed surprise and admiration for SAIC's cost management capabilities, believing that the synergy between the two companies would undoubtedly result in a cost-effective smart car.

In February 2025, SAIC Motor and Huawei signed a comprehensive cooperation agreement to jointly create the new energy smart car brand "Shangjie", marking the fifth "realm" of HarmonyOS Intelligent Driving. This agreement formally initiated the collaboration between SAIC and Huawei. According to previous statements by SAIC Motor's senior management, SAIC attaches great importance to this partnership and has pledged full resource support to Huawei. Even at the operational level, Huawei can directly oversee the SAIC team, reflecting the deep mutual understanding and trust between the two parties in their quest to create a successful product.

According to Jia Jianxu's disclosure in April this year, SAIC and Huawei invested 6 billion yuan in the first phase of their cooperation. The two parties have assembled a team of over 5,000 people and plan to build a dedicated super factory. Yu Chengdong also holds "Shangjie" in high regard. He stated in April that the first model of the "Shangjie" brand, jointly developed by Huawei and SAIC Group, is expected to experience a "significant sales surge" upon its launch, urging SAIC to ensure adequate production capacity.

HarmonyOS Intelligent Driving is witnessing a steady rise in sales. On July 1, HarmonyOS Intelligent Driving announced that it had entered a period of explosive delivery growth, achieving a cumulative delivery of 800,000 vehicles across its entire lineup in just 39 months, setting a new record for the fastest delivery among new-force automakers. In June alone, the entire lineup delivered 52,747 vehicles, with a daily delivery volume of 3,651 vehicles, both refreshing HarmonyOS Intelligent Driving's monthly and daily sales records, respectively, and securing the monthly sales championship among new-force automakers.

The Wenjie series delivered a total of 44,685 vehicles across its lineup in June, including 13,718 Wenjie M9 2025 models, bringing its cumulative deliveries to over 200,000 vehicles and reinforcing its position as the sales leader in the 500,000 yuan market segment. Wenjie M8 delivered over 21,185 vehicles in June, dominating the 400,000 yuan market segment with its comprehensive capabilities.

From SAIC Motor's perspective, the group sold 365,000 complete vehicles in June this year, marking a year-on-year increase of 21.6%. From January to June, it sold 2,053,000 complete vehicles, representing a year-on-year increase of 12.4%. Since the beginning of the year, monthly sales have achieved a "six-month consecutive increase" on a year-on-year basis, with terminal retail deliveries reaching 2,207,000 vehicles, indicating a sustained recovery in production and sales and continuous improvement in terminal performance.

Regarding independent brands, SAIC's independent brands sold 224,000 vehicles in June this year, reflecting a year-on-year increase of 17.1%. From January to June, cumulative sales of independent brands reached 1,304,000 vehicles, marking a year-on-year increase of 21.1%, and accounting for 63.5% of the company's total sales, an increase of 4.6 percentage points from the same period last year. In the first half of the year, SAIC Passenger Vehicle sold 368,000 vehicles, representing a year-on-year increase of 9.8%, with domestic market sales surging 54.7% year-on-year. Additionally, SAIC MAXUS sold 107,000 vehicles, marking a year-on-year increase of 11.2%, while SAIC-GM-Wuling sold 753,000 vehicles, reflecting a year-on-year increase of 32.2%.

Despite its strong performance, SAIC still faces a considerable gap with several major domestic independent brands. This is why the new management team actively sought collaboration with Huawei. With the arrival of Shangjie, it is anticipated that SAIC's independent segment will embark on a new chapter of growth and success.

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