In the new energy vehicle market, new forces in car manufacturing have relied on marketing advantages to create a huge impact on the internet. However, with the strong entry of traditional automakers, the new energy vehicle market is undergoing significant changes, and the competitive advantages of traditional automakers are continuously increasing, altering the market landscape.

Data from May this year shows that in the domestic new energy vehicle market, four traditional automakers have experienced a strong rise. Among them, Geely has become the leader among traditional automakers in the new energy vehicle market, and Geely's new energy vehicle sales also rank third.

Among the top six, apart from BYD in first place and Tesla in second place, the third to sixth places are all traditional automakers, namely Geely, Changan, GAC, and Chery. It can be seen that new energy vehicles produced by traditional automakers are gaining the favor of more and more consumers.

In the early years of the rise of new energy vehicles, traditional automakers did not pay enough attention, allowing many new automakers to quickly gain a competitive edge in the market. Subsequently, the development of new energy vehicles exceeded all expectations. From 2020 to 2023, domestic new energy vehicle sales have increased significantly year after year, accounting for a share of domestic vehicle sales that increased from less than 10% to over 30% in 2023, and even reached 50% in April this year.

The rapid development of the new energy vehicle market finally attracted the attention of traditional automakers, who then strongly intervened. In just two years, traditional automakers have gained an advantage in the new energy vehicle market, overtaking many new automakers, highlighting their strengths.

Consumers' recognition of traditional automakers' new energy vehicles lies in the fact that after purchasing these vehicles, they realize that the essence of new energy vehicles is still automobiles, and automobiles involve human life safety. Traditional automakers have manufacturing advantages, putting safety first, and their after-sales service systems are more comprehensive, all of which attract consumers to choose traditional automakers.

In contrast, new automakers relied on marketing to rise to prominence. Familiar with internet marketing, they quickly established their brand reputation on the internet, gaining an early advantage. As a result, new automakers once held a market advantage, and most of the top ten positions in new energy vehicle sales were once occupied by new automakers. However, with the emergence of problems in new automakers, consumers gradually distanced themselves.

The weaknesses of new automakers are quite obvious. They lack a manufacturing foundation and emphasize new technology, large refrigerators, and large TVs in their marketing of new energy vehicles. However, the reliability of new technology needs to be tested by the market to gain consumers' trust. Currently, these new technologies are being criticized by consumers, with hidden door handles causing difficulties in rescue and other issues causing doubts about new automakers.

Even some new automaker brands lack automotive manufacturing capabilities, applying the same assembly methods used for mobile phones to automobiles. However, the technical concepts of the two are completely different. Mobile phones have over 100 components, most of which are standard parts; while automobiles have over 10,000 components, some of which are even customized products. Furthermore, as automobiles involve life safety, automobile manufacturing is a highly technical industry. A car's reputation depends on word-of-mouth, and word-of-mouth happens to be a weakness of new automakers and an advantage of traditional automakers.

Due to these various factors, the current situation has resulted in traditional automakers gaining an edge in the new energy vehicle market. Many consumers now prefer traditional automakers when purchasing new energy vehicles. This has led to the announcement of production halt by a new automaker earlier this year, as well as significant losses for multiple new automakers in the first quarter. These events prove that replicating the business model of the mobile phone industry into the automotive industry is difficult to succeed.