「Targeting the High-End Home-Use New Energy Market」 Author: Ge Bangning, Zhen Yao | Editor: Li Guozheng | Produced by: Bangning Studio (gbngzs)

When automotive giant Dongfeng and tech behemoth Huawei join forces in a deep collaboration, they are destined to make waves.

On November 20th, the day preceding the 2025 Guangzhou International Auto Show, the Huawei Qiankun Ecosystem Conference unfolded as planned. This event marked a significant leap in automotive intelligence, featuring a series of cutting-edge intelligent technology upgrades and launches. These included Qiankun Intelligent Driving, HarmonyOS Cockpit, Qiankun Vehicle Control, Qiankun Vehicle Cloud, and Qiankun In-Vehicle Lighting, setting new benchmarks for the industry.

However, the most eagerly anticipated announcement was the launch of the new energy vehicle brand Yi Jing, jointly created by Dongfeng Motor and Huawei Qiankun.

This partnership represents the closest collaboration in their history, signaling a new development stage in China's intelligent automotive industry, where automotive giants join forces with tech leaders.

Firstly, Yi Jing is the inaugural automotive brand co-created by an automotive giant and Huawei, born with a 'double ace' – on one hand, Huawei's cutting-edge intelligent technologies, and on the other, Dongfeng's 56 years of automotive manufacturing and chassis control expertise, aiming for the ultimate 'realm'.

Secondly, the brand was initiated in 2023 (internal code DH), making it the earliest proposed brand with a new collaboration model between Dongfeng and Huawei in the industry. The two sides jointly defined, developed, and worked together, spending three years refining their efforts to bring the best products to users.

Thirdly, Yi Jing is designed for high-quality family vehicles, creating a 'recognized home' concept for users, encompassing safety protection, intelligent interaction, and even multisensory experiences like auditory and olfactory sensations.

'Yi Jing is a strategic achievement of a unified team, a ten-billion-yuan investment, and three years of deep cultivation by both sides. It is a work of unreserved dedication,' emphasized Wang Junjun, General Manager of Dongfeng E-Series Automotive Technology Company, at the launch event.

Currently, the automotive industry is entering a new critical inflection point.

A decade ago, the rise of new automotive forces opened the chapter of the new energy vehicle market. Five years ago, Huawei's 'Jie' series emerged, pushing China's automotive manufacturing to new heights. Now, Huawei's 'Jing' series takes center stage, with Yi Jing as the core highlight of this industry transformation.

The ultimate 'realm' has arrived, with Huawei's 'Jing' series flagships poised for launch.

▍01 Catering to High-Quality Families

'Yi' represents grandeur and brightness; 'Jing' signifies the realm and space of wisdom,' Wang Junjun interpreted the Yi Jing brand – it is not only a future realm that transcends boundaries and leads intelligent vehicles but also a realm of confidence and ease that fulfills the aspirations of countless users, and even a realm of life that moves towards the light and constantly breaks through the self.

Yi Jing, the name itself, embodies the open and co-creative philosophy of Dongfeng and Huawei.

It is Dongfeng's first brand with deep user participation in co-creation. The naming of Yi Jing went through user submissions and multiple rounds of voting, ultimately standing out from candidates like 'Donghua'. Wang Junjun said, 'This reflects the original intention of Dongfeng and Huawei to co-create vehicles with users.'

This user-defined brand core model breaks the past one-way pattern of enterprises manufacturing and users buying, solidifying natural user identification for the brand.

Yi Jing was born at a critical juncture when China's automotive market shifted from scale growth to value competition.

Data shows that family vehicles now occupy over 60% of the market share, but most remain at the primary stage of large space and stacked configurations, failing to truly meet the core needs of family travel.

In response, Jin Yuzhi, CEO of Huawei's Intelligent Automotive Solution BU, judged, 'In the past, family vehicles pursued refrigerators, sofas, and large TVs; in the future, travel safety, intelligent burden reduction, cockpit fun, and information services will become the core, and vehicles must truly become mobile homes.'

Aiming at this industry pain point, Yi Jing reconstructs the product strength dimensions of family intelligent vehicles with three core values: safety, intelligence, and co-creation.

In terms of safety, Yi Jing will be equipped with the latest Huawei Qiankun Intelligent Driving, building top-notch active safety, while passive safety incorporates stringent standards from Huawei Qiankun and Dongfeng Motor. Battery development aims for zero fires, undergoing over 200 rigorous working condition tests, to build a mobile safety barrier for families.

In terms of intelligent experience, powered by Huawei Qiankun's intelligent solutions, Yi Jing achieves high-level, full-scenario intelligence – featuring driving assistance that surpasses experienced drivers, supporting seamless digital life transitions, and continuous learning and evolution through cloud intelligence, making the vehicle an intelligent life form with thoughts and growth.

Open co-creation is another advantage. The Dongfeng and Huawei teams are deeply integrated, even refining the 0.5-millimeter shape of headlights through over 20 design iterations. They also invite potential users to serve as joint co-creation officers, with hundreds of optimizations such as headlight colors and air conditioning vent designs originating from real user needs.

As market differentiation intensifies, those who accurately capture needs and reconstruct product value can establish themselves. Clearly, Yi Jing, born from co-creation and focused on high-quality families, has found its own track and is poised to create a new benchmark for family intelligent vehicles with a fresh stance.

▍02 Huawei Qiankun's Ultimate 'Realm'

In a competitive landscape where intelligence reigns and ecosystems triumph, collaborations between traditional automakers and tech companies are no longer novel, but most remain at a superficial level of technology procurement or partial collaboration.

However, the collaboration between Dongfeng and Huawei, dubbed 'Donghua Emperor' by netizens, has jointly nurtured the Yi Jing brand, which can be regarded as the ultimate 'realm' under Huawei's Qiankun system.

Firstly, Huawei's full-chain empowerment constructs an intelligent technology moat for Yi Jing.

In terms of co-creation empowerment, Huawei is not limited to providing a single technology module but fully opens its capabilities in product development and operational systems, deeply intervening in the entire process from product definition, design and development to supply chain management and production manufacturing.

This empowerment is not simply technology output but transfers Huawei's proven full set of IPD/IPMS operational mechanisms, full-process quality control standards, and global supply chain management experience to the Yi Jing project, ensuring efficiency and quality in product development from a systemic perspective.

More crucially, Huawei's latest-generation Qiankun Intelligent Driving, HarmonyOS Cockpit, and other core technological achievements, as well as full-stack intelligent solutions like Qiankun Vehicle Control, In-Vehicle Lighting, and Vehicle Cloud, empower Yi Jing to directly compete at the industry's top level in terms of intelligent core experiences.

Secondly, Dongfeng's 56 years of manufacturing heritage and user insights provide an industrial foundation for Yi Jing's technological implementation.

If intelligent technology is soft power, then vehicle manufacturing, chassis control, and supply chain management are the hard supports that determine product quality.

Dongfeng injects insights from 60 million users' travel needs into the Yi Jing brand, ensuring product development remains grounded in market reality. Meanwhile, its deep accumulation in vehicle manufacturing and full-industry-chain layout provides a guarantee for the large-scale implementation of intelligent technologies.

Notably, Dongfeng has built an industry-leading super intelligent factory for Yi Jing, achieving efficient synergy between intelligent technologies and industrialized production, ensuring product quality stability from the production end.

This combination of soft and hard advantages is ultimately reflected in the refinement of product details.

From the styling design stage, the marketing team has been fully involved, traveling to cities like Xi'an, Chengdu, and Hefei to observe and capture user feedback up close through on-site visits.

Regarding the range that users care most about, the team repeatedly weighed material costs against user needs, ultimately with both sides' leaders unanimously deciding to 'give users the best,' enabling Yi Jing's pure electric range, combined range, and overall battery quality to reach industry-leading levels.

'Sometimes, we argue fiercely over a product detail, but every argument is for creating a better product for users,' Wang Junjun said in an interview with Bangning Studio.

Jin Yuzhi added the decision-making criterion: 'When opinions differ, we first have internal PKs and full debates, verifying through technology and data. If that doesn't work, we listen to the users because some emotional factors cannot be quantified.'

Breaking the boundaries between technology and manufacturing, with user needs as the ultimate yardstick, Dongfeng and Huawei's deep coupling makes Yi Jing a benchmark for safety, quality, and intelligence under Huawei's Qiankun system, setting a new paradigm for cross-industry collaborations in the automotive industry – this is the true connotation of the ultimate 'realm'.

▍03 Reconstructing the Intelligent Automotive Landscape

Automaking is not a short sprint relying on hype but a marathon that tests heritage and endurance.

In the automaking elimination race, Dongfeng and Huawei, a 15-year-old pair of collaborators, bring a refreshing breeze to the industry – they use time to cultivate trust and technology to integrate value, ultimately presenting 'Yi Jing' as the crystallization.

Every step of their 15-year collaborative journey has coincided with industry transformation nodes.

In 2010, when intelligent connected vehicles were still just concepts discussed by a few engineers, they had already joined forces to explore in the field of intelligence.

In 2018, the first strategic agreement was signed, transforming scattered technology collaborations into a systematic strategic layout, with intelligent connected electric vehicles becoming their shared high ground.

In 2023, the Yi Jing project was launched, declaring an upgrade of their collaboration from technology empowerment to brand co-creation version 2.0.

From independent sectors to joint ventures, from joint research and development to management integration, Dongfeng is one of the automakers with the longest history, broadest scope, most diverse models, deepest level, and most abundant achievements in collaboration with Huawei. 'This vehicle will be a masterpiece of both sides' technologies,' as Dongfeng personnel said, Yi Jing aims to do far more than just build a good vehicle but rewrite the competitive rules of intelligent vehicles.

According to the plan, Yi Jing's first model will debut at the Beijing Auto Show in April 2026, followed by new members joining annually, weaving a product network covering multiple levels and models.

'Yi Jing's first model will be built to exceed peer standards in core dimensions such as comfort, space, intelligence, and safety,' revealed a Dongfeng Motor source. The vehicle will be equipped with Huawei's cutting-edge intelligent technologies like the latest Qiankun Intelligent Driving and HarmonyOS Cockpit, becoming one of the 'full-spec Huawei' models with the highest integration of Huawei technologies in the market.

Meanwhile, Dongfeng will bring championship-level chassis tuning and vehicle manufacturing quality guarantees to Yi Jing's first model.

When the name 'Yi Jing' is uttered, the spontaneous smile that appears on people's lips reflects the brand's original intention – to bring wonderful travel experiences to every high-quality family.