It must be said that since Lei Jun entered the automotive industry and successfully produced the first car, the SU7, he has set one unprecedented new record after another, catching competitors off guard.

The first record was 50,000 orders in 27 minutes and over 88,898 orders within 24 hours. This record is unprecedented and it is estimated that no automaker will be able to break it for a long time to come.

Later, within a month, locked orders exceeded 100,000, which is also an unprecedented record.

Then, on April 3rd, Xiaomi SU7 began delivery, and in the 28 days of April, the delivery volume reached 70.58 million, which is also a new record.

Later, when it reached 43 days, Xiaomi's delivery volume reached 10,000 vehicles, a record that no automaker could achieve.

Compared to other competitors, you will understand how significant this record of delivering 10,000 vehicles in 43 days is. Before Xiaomi SU7, the fastest, Huawei's Wenjie M5, took 87 days to deliver 10,000 vehicles, while other brands took several months.

Recently, Xiaomi SU7 has set another new record, delivering 20,000 vehicles in just 72 days.

According to Lei Jun, as of June 13th, Xiaomi SU7 has delivered 20,000 vehicles. From April 3rd to June 13th, it was actually only 72 days.

It can be seen that Xiaomi delivered 20,000 vehicles in less time than the previous fastest delivery of 10,000 vehicles by Wenjie M5, making this record another unprecedented one. Whether there will be successors remains to be seen.

In fact, since the launch of Xiaomi SU7, competition in the automotive industry has become increasingly fierce. In just over two months, several rounds of price wars have taken place, with companies either reducing prices or increasing configurations to compete with Xiaomi SU7.

After all, Xiaomi SU7 has a huge flow of customers, and other models in the same price range have to face competition from Xiaomi SU7 and cannot avoid price reductions.

In addition, Lei Jun's marketing ability is also very strong. He has truly mastered the traffic password. Lei Jun simply drove the Xiaomi SU7 Pro from Shanghai to Hangzhou to deliver vehicles to Hangzhou SU7 owners, attracting 20 million viewers and easily gaining traffic that others could only aspire to.

This data has made other automotive industry leaders envy, so after Lei Jun, many automaker bosses have also entered live streaming rooms to promote their cars, hoping to learn marketing strategies from Lei Jun.

Wei Jianjun, the boss of Great Wall Motors, said, "We at Great Wall have a tradition of working hard but not talking much, and we haven't utilized the internet and media well."

But the question is, how many automakers can utilize the internet to the extent that Lei Jun has? Learning from Lei Jun doesn't necessarily mean becoming Lei Jun, and learning from Xiaomi SU7 doesn't necessarily mean becoming Xiaomi SU7.

According to Lei Jun, the delivery volume in June will reach over 10,000, and the annual delivery volume in 2024 will reach over 100,000, striving to achieve 120,000 vehicles.

To achieve this goal, Lei Jun is expected to set one new record after another in the future, such as the fastest delivery of 50,000 vehicles and the fastest delivery of 100,000 vehicles...

However, as the saying goes, "popularity brings troubles," and the same goes for cars. Because SU7 is so popular, there are also many complaints and detractors constantly looking for problems to criticize Xiaomi. As Lei Jun said with sentiments, "Everyone is now looking at Xiaomi SU7 with a magnifying glass, and we are under a lot of pressure."