Woodcutter's Work

People, Cars, and the World

Witnessing the rise of China's automotive industry together

Honda's layoffs have surprisingly created a sense of competition and joy, resembling a generous welfare benefit.

What is called "Funeral Held with Joy"? Honda's "marketing-style" layoff approach has transformed the沉闷atmosphere of layoffs into a marketing comedy, which is the perfect interpretation.

Toyota can learn from this.

Employees rush to compete for layoff positions

Recently, Guangqi Honda has sparked a wave of layoffs, with the company planning to lay off approximately 1,700 employees, accounting for 14% of its total staff. According to media information, Guangqi Honda has provided a compensation package of "N+2+1.8" for departing employees, where N+2 is the standard compensation, and 1.8 months is suspected to be an additional bonus.

According to financial information, due to the overly favorable compensation conditions, the number of employees applying for layoffs far exceeded expectations, especially among senior employees, who hope to take this opportunity to "retire" early. According to internal employees, the phenomenon of competing for spots is quite common, and many people hope to seize this opportunity for early retirement. One employee said, "Too many people have applied, and I heard that you have to compete for spots. The compensation is even higher than Tesla's, so everyone wants to apply as soon as possible." This shows that Guangqi Honda's layoff compensation scheme has caused a significant response among employees.

Guangqi Honda's compensation scheme, which exceeds the market level, deserves special praise and commendation. However, taking advantage of this opportunity to create hype and foster an atmosphere where employees rush to apply for layoffs, feeling disheartened if they fail to secure a spot, and getting agitated if they are not laid off, is a bit excessive.

Marketing layoffs as a welfare, such ability is truly unparalleled!

Is this draining the last bit of value from laid-off employees?!

The ultimate goal of Guangqi Honda's layoffs is to save costs, not to distribute welfare. If it is more cost-effective to lay off senior employees, then they will be laid off; if it is more cost-effective to lay off new employees, then they will be laid off. Honda will only consider from the perspective of cost and not from the perspective of employees' early "retirement".

Layoffs are inherently sad events, but they have been hyped up into a much-anticipated and eagerly awaited effect. This is the ingenuity of Japanese companies, but does it constitute a form of fraud?

Such tricks cannot reverse Guangqi Honda's declining status and future.

Current situation of Guangqi Honda: Sales fell by 41.31%, production capacity fell by 53.66%

Let's start with the conclusion:

Guangqi Honda's current situation is one of declining production and sales, which continues to drop;

The future of Guangqi Honda's gasoline-powered vehicles may become a niche brand or even exit the Chinese market.

According to Guangqi's production and sales data, in May, Guangqi Honda