As the final event of domestic A-class auto shows, the 2024 Guangzhou Auto Show has attracted much attention. The show will be held from November 15 to 24, 2024, at the China Import and Export Fair Complex (Canton Fair Complex) in Guangzhou, utilizing indoor exhibition halls in Areas A and D, outdoor exhibition areas in the North and South Plazas, and the Canton Fair Hall, with an unprecedented scale of 220,000 square meters. Many new brands will be exhibiting for the first time. Let's introduce them one by one.

1 Xiaomi

Leveraging its strong intelligent technology prowess accumulated in the smartphone sector, Xiaomi has ventured into the automotive industry. Its first model, the Xiaomi SU 7, boasts an elegant and imposing design with a simple yet tech-savvy interior. In terms of intelligent vehicle configuration, the Xiaomi SU 7 is equipped with an intelligent assisted driving system, featuring functions such as automatic parking and adaptive cruise control, providing drivers with a convenient and efficient driving experience. In terms of performance, Xiaomi Automobile excels. It possesses an efficient electric drive system with strong endurance, meeting consumers' daily commuting and long-distance travel needs. Recently, the Xiaomi SU7 Ultra prototype set a lap time of 6 minutes, 46 seconds, and 874 milliseconds at the Nürburgring, earning the title of "Fastest Four-Door Car in the World at the Nürburgring," sparking heated discussions. It is reported that the Xiaomi SU7 Ultra prototype has returned to China and will make its debut alongside the mass-produced version at the Guangzhou Auto Show on the 15th. In the future, Xiaomi Automobile is expected to establish a new benchmark in the field of intelligent transportation and become a popular choice for consumers, leveraging its brand influence and technological innovation.

2 Ledao

As a sub-brand of NIO, Ledao Automobile currently only has one new model, the L60, positioned as a family car with a more affordable price compared to its parent brand NIO. In terms of product design, Ledao Automobile emphasizes the combination of simplicity and fashion. Regarding the in-vehicle infotainment system, the Ledao L60 even achieves the integration of four domains: intelligent driving, intelligent cabin, vehicle control, and vehicle connectivity, offering more freedom and higher utilization of computing power compared to other models. Speaking of the intelligent driving system, the Ledao L60 has done an excellent job with its pure vision solution, leveraging data from NIO users. In terms of endurance, Ledao models can use NIO's 3rd and 4th-generation battery swap stations. The current 4th-generation battery swap station can complete a battery swap in as little as 2 minutes and 30 seconds, comparable to refueling speeds. Standing on the "shoulders of giants," Ledao now has the potential to become a phenomenal product.

3 212

With a history of nearly 60 years, 212, as a classic representative of Chinese off-road vehicles, carries the memories of several generations of Chinese people. Its classic design and powerful off-road performance have made it a legend in the Chinese off-road vehicle market. In terms of technical configuration, 212 retains classic core technologies such as a non-load-bearing body, front and rear five-link solid axle suspension, and part-time four-wheel drive system, while also upgrading various aspects of the much-criticized interior. Through various adjustments, the already high cost-performance ratio of the vehicle has been further enhanced. The return of 212 at the upcoming 2024 Guangzhou Auto Show has attracted widespread attention. In today's increasingly competitive off-road vehicle market, its return is not only a tribute to classic design but also a call to the spirit of exploration. Can 212 become a favorite among off-road enthusiasts with its classic design, powerful off-road capabilities, and modern intelligent technology? We'll have to wait and see.

4 Gemstone

As an emerging brand in the new energy vehicle sector, Gemstone Automobile will make its debut at the Guangzhou Auto Show on November 15. Amidst the multitude of well-known automotive brands gathered at the Guangzhou Auto Show, Gemstone Automobile is expected to showcase its unique charm with its boxy design and outstanding product capabilities. It is worth mentioning that Gemstone Automobile is a joint venture between Luoke Intelligence, Weiqiao Entrepreneurial Group, and Beijing Automotive Manufacturing, and this powerful collaboration provides a strong guarantee for Gemstone Automobile's future path. However, in the niche SUV segment, it is crowded with models such as BYD's Fangchengbao 5, Dongfeng Motors' M-Terrain 917, Chery's Traveler, and TANK models. These automakers have accumulated significant advantages in branding, capital, and technology, which will be difficult for Gemstone Automobile to catch up with in the short term. For Gemstone 01 to stand out in such a fiercely competitive environment, it faces enormous challenges. Despite the current challenges faced by Gemstone Automobile, its potential is worth anticipating.

5 LEVC

Founded in 1908, LEVC is an automotive company with a century-long history, specializing in creating British-style vehicles. After being fully acquired by Geely in 2013, the brand has remained relatively inactive, serving mainly as a pawn in Geely's globalization strategy. The LEVC L380, which will make its debut at the Guangzhou Auto Show, is the first model launched after the acquisition. The new car immediately targets the pure electric MPV segment. LEVC's Global CEO Nan Shengliang speculates that with the development of intelligent electrification technology, the trend of MPVs replacing multi-seat city SUVs will become increasingly strong, and the incremental space for new energy MPVs will be huge in the future. Industry insiders also analyze that while pure electric MPVs offer the advantages of good quietness and low operating costs, their shortcomings are also apparent, with the issue of endurance and energy replenishment remaining unresolved. Therefore, hybrid models still dominate the MPV market, while pure electric models are stuck in a dismal situation of "loud but no sales."

By participating in this exhibition, Geely hopes to increase the visibility of the L380 and further boost its sales. Ultimately, by echoing the Zeekr 009 and L380, Geely aims to increase its market share in the MPV segment. Whether the L380 can achieve this goal remains to be seen based on market performance.

In summary, the 2024 Guangzhou Auto Show is not only a feast for automobiles but also an important platform for the automotive industry to focus on innovation and development. It not only provides consumers with more choices but also builds a platform for automakers to showcase their strengths, thereby promoting the continuous advancement of the automotive industry. For more news about the Guangzhou Auto Show, we will continue to monitor and report.

(Images sourced from the internet. Please remove if infringing upon rights)