12/06 2024 460
In the past, in the domestic mobile phone market, Huawei (including Honor) was the top tier, positioned as high-end.
The second tier should be OPPO and VIVO, the blue and green brothers. They were not as good as the top tier but better than the bottom tier, renowned in China with a decent tier.
Xiaomi, in fact, should be ranked in the third tier. Many people felt that Xiaomi's tier was lower than OPPO and VIVO. After all, Xiaomi's high-volume models were mostly Redmi, budget phones.
But now? The situation may be a bit different.
Huawei is still the top tier, which goes without saying, considering its price, brand recognition, etc.
However, the second tier may no longer be OPPO and VIVO, but Xiaomi instead. OPPO and VIVO might fall to the third tier.
Many netizens expressed that holding a Xiaomi feels more upscale than OV. When asked why they felt this way, they believed it was because Xiaomi was manufacturing cars. A company that can manufacture cars is inherently at a higher tier, isn't it? After all, Xiaomi's cars are priced at 200,000 to 300,000 yuan.
In fact, many people share this sentiment. Recently, many netizens have discussed this topic with me, stating that after owning a Xiaomi car, they felt Xiaomi's tier had significantly improved.
Frankly speaking, although this is merely a perception, its impact is significant. After all, many people buy phones based on perception, right? Nowadays, there's little innovation, and functions are more or less the same, even appearances are similar. It's all about the brand...
Lei Jun said that manufacturing cars was his last entrepreneurial endeavor, with his lifelong reputation on the line.
But after Xiaomi entered the automotive industry, it immediately created one miracle after another. Nowadays, Xiaomi phones are firmly ranked third globally and continue to grow, making it possible to become the second globally in the future.
In the automotive sector, Xiaomi has also gained a foothold, with a current monthly delivery volume exceeding 20,000 units. It is estimated that next year's annual delivery volume may reach 500,000, and Xiaomi's market value continues to hit new highs.
Currently, in the global automaker market value rankings, Xiaomi ranks fourth globally and second in China, surpassing giants like BBA, Porsche, Ferrari, Volkswagen, and others.
Therefore, Xiaomi's mobile phone fans have contributed significantly to the popularity of Xiaomi cars. In turn, Xiaomi cars have elevated Xiaomi's value and brand reputation. Mobile phones and cars have mutually enhanced each other's success, demonstrating that manufacturing cars was indeed Lei Jun's most correct choice.
If Xiaomi had not ventured into car manufacturing and remained solely a mobile phone company, its tier, brand reputation, popularity, and value would have been lower. With cars, Xiaomi's future potential is unlimited. What do you think?