From May 10th to 14th, the "Qingdao Quality" China Brand Day (Shanghai) series of events with the theme of "Embracing Qingdao Quality and Entering Shanghai" were grandly held at the Shanghai World Expo Exhibition Hall. Originating from the Qingdao Radio and Television Factory No. 2 in the late 1960s, Hisense Air Conditioners adhere to the development strategy of technology-based enterprise and have become the only air conditioning brand selected among the first batch of Qingdao Quality products.

When examining the manufacturing landscape of Qingdao, it is not difficult to find that three of the "Five Golden Flowers" renowned nationwide are home appliance companies. Qingdao occupies two seats among 45 national advanced manufacturing clusters, one of which is the smart home appliance cluster. Data shows that in 2023, all indicators of Qingdao's smart home appliance industry achieved comprehensive growth, with the production of major products such as air conditioners, TVs, and refrigerators increasing by 5.8% year-on-year, accounting for 9.59% of the country's total output. The export value of household appliances increased by 21.9% year-on-year, 12 percentage points higher than the national growth rate. In a sense, half of Qingdao's manufacturing industry is driven by home appliances.

As a major hub for the home appliance industry, the city is not short of industry leaders like Haier and Aucma. Why can Hisense Air Conditioners appear as a representative brand at China Brand Day?

From Technological Leadership to Standard Leadership: Demonstrating the Strength and Responsibility of Chinese Manufacturing

After the establishment of "China Brand Day" in 2017, the 2024 government work report once again emphasized the need to strengthen standard leadership and quality support to create "Made in China" brands with international influence.

In 1997 and 2008, Hisense Air Conditioners respectively launched the first domestic inverter air conditioner and fresh air air conditioner. After years of development, Hisense Air Conditioners have integrated multiple fields such as home air conditioning, commercial air conditioning, and automotive air conditioning, and through a multi-brand matrix such as Hisense and KELON, perfected the development strategy of Hisense Air Conditioners' full chain, full brand, and full customer base.

In addition, Hisense Air Conditioners have also contributed to the development of the industry through the formulation of industry standards. It is understood that the industry's first "Evaluation Specification for Fresh Air Function of Room Air Conditioners" led by Hisense will officially come into effect on October 1, 2024. From product technology to industry standards, Hisense Air Conditioners have built systematic competitiveness from multiple dimensions.

In his speech, Bie Qingfeng, Vice President of Hisense Air Conditioning Company, said: "As one of the first brands to appear at China Brand Day as 'Qingdao Quality', it is a recognition of Hisense Air Conditioners' persistence in technological innovation and quality over the years."

From Product Leadership to Market Leadership: Sharing Quality Life with the World

With the strong support of the country, the brand influence of Chinese manufacturing is constantly improving. Hisense Air Conditioners have also entered a broader international market by virtue of their long-term commitment to sports marketing. After partnering with the European Cup and the World Cup four times, Hisense Air Conditioners once again announced their partnership with the 2024 European Cup, launching the official designated air conditioner for the European Cup, the Hisense Fresh Air Air Conditioner Brilliant C3 series. At this year's UEFA European Championship in Germany, Hisense Air Conditioners will once again appear in major international sports events, refreshing the new power of Chinese brands.

With the rapid development of technology and the rise of young consumer groups, Hisense Air Conditioners have also established a partnership with the KPL Honor of Kings Professional League and the Chongqing Wolves Honor of Kings division. By exploring the air needs of young people and esports enthusiasts, they have jointly launched the Fresh Air Warrior product, the Hisense Fresh Air Air Conditioner Mini Oxygen Bar X5, which is suitable for the usage habits and health needs of esports enthusiasts, successfully integrating the brand into the interest circles of young users.

In 2023, despite the overall downward trend of the black electronics market, Hisense still achieved countercyclical growth. Not long ago, Hisense Home Appliances released its first-quarter report stating that in recent years, Hisense Air Conditioners have continuously strengthened the emotional connection between the brand and young consumers, continuously increasing their market share in fresh air air conditioners. According to AVC Cloud's offline fresh air air conditioner market monitoring data: from weeks 1-18 of 2024, Hisense's fresh air air conditioner market share reached 45.7%, firmly occupying the industry TOP 1 position, upgrading its product first-mover advantage into a market leadership advantage.

As one of the country's important development strategies, high-quality promotion of Chinese brand building requires more companies to proactively assume the important role of "national business card" for Chinese manufacturing. As a key equipment for regulating indoor environments, the market demand for air conditioners is showing a steady upward trend, and the next industrial breakthrough may well be hidden in the air conditioning market. Whether Hisense Air Conditioners can seize the opportunity and maintain its market leadership advantage, let's wait and see.