06/17 2026
380
Recently, DarkShell Technology, Red Star Macalline, and Matrix Design signed a strategic business cooperation agreement in Shenzhen and jointly launched the 'M+ Material Library' project. This collaboration is not merely a single project but a pivotal step towards a digitally integrated future for the home furnishing industry. DarkShell AI serves as the core technological foundation and digital fulfillment hub, connecting the entire chain from design, materials, transactions, and fulfillment, bridging the digital and physical worlds, and addressing the industry's long-standing weakness in digital fulfillment capabilities. The M+ Material Library represents the first significant achievement of the tripartite collaboration, focusing on resolving the 'three challenges' in the home furnishing industry and establishing a new paradigm for efficient industrial collaboration.
Industry Status: Fragmented Chains, Digital Fulfillment Needs Improvement
For a long time, the home furnishing industry has been plagued by three major pain points: consumers' concerns about discrepancies between design renderings and actual installations, making trust difficult to establish; designers facing cumbersome material selection processes and quality control issues, leading to significant time wasted on inefficient tasks; and high access costs for premium new materials, hindering their reach to end-users. The core issue lies in the industry's lack of mature digital fulfillment capabilities—disjointed design, materials, supply chain, transactions, and delivery processes, coupled with fragmented data and the absence of a practical, verifiable, and traceable collaborative system. As a result, most digital attempts in the industry have remained at the level of single-point tool applications, failing to form a systematic ecological synergy. The industry urgently needs technology to bridge the digital and physical worlds and establish an efficient, transparent, and trustworthy collaborative order.
Strategic Cooperation: Tripartite Collaboration to Build a Spatial Intelligent Design Ecosystem
This tripartite strategic cooperation is a pragmatic move that leverages complementary resources and capabilities, marking a key step in driving technological innovation for industrial upgrading. The three parties have clear roles and efficient collaboration, jointly laying the foundation for a spatial intelligent design ecosystem. Red Star Macalline leverages its national commercial network, offline physical presence, and long-term accumulated terminal trust to solidify the foundation for physical implementation and scenario-based experiences.
As Executive President Zhu Jiagui stated, the home furnishing market lacks not good products but efficient, transparent, and implementable distribution channels. Matrix Design, with its extensive spatial design experience, professional material judgment, R&D capabilities, and supply chain integration expertise, establishes industry-recognized design standards and material selection methodologies. Matrix Design founder Wang Guan emphasized, 'The first thing in design is materials; only then can we proceed with design. The traditional process of 'creating renderings first and then selecting materials' is putting the cart before the horse.' Jiang Xue, Executive Dean of Matrix Research Institute, also pointed out, 'Design is just one part of the chain. If data information and responsibilities are like a broken rope, each pulling in their own direction, the industry lacks a holistic view and is unsustainable.'
DarkShell Technology, as the core AI technology and digital platform provider in this collaboration, builds a full-chain digital fulfillment system with vertical AI capabilities, providing foundational technological support for design, materials, transactions, and fulfillment. DarkShell Technology CEO Huang Yanhong stated, 'A physical space without digital support is merely a static venue; an ecosystem without a fulfillment closed loop (closed loop) is unsustainable. True industrial AI is not just floating algorithms but practical capabilities that deeply integrate into every node of the industry's workflow.' This capability drives efficient connections between scheme generation, material matching, scenario validation, and procurement, helping the home furnishing industry transition from fragmented operations to a digitally integrated and efficient ecosystem. The M+ Material Library is not just a simple material showroom but an offline-physical + online-AI digital collaboration platform, serving as a super sales platform for designers and gradually forming a new type of infrastructure for the future design industry, creating a closed loop for scattered design, materials, supply chain, display, sales, and delivery capabilities.
Digital-Physical Integration: From Physical Display to Digital Assets
The home furnishing industry has long faced the challenge of 'implementation discrepancies' in materials. Showroom samples may look good, but full-house implementations often deviate, especially for premium materials like large-format slabs, wood veneers, and artistic coatings. Samples cannot fully replicate the full-house effect, leading to prolonged decision-making cycles and low conversion rates. Leveraging DarkShell AI's online material ecosystem library, materials are no longer confined to showroom samples or warehouse inventory but gradually become digital assets that can be accessed anytime, accurately previewed, and fully traceable. Designers and consumers can preview material applications in real spatial scenarios with a single click through DarkShell AI's official website or mini-program; the online platform synchronously integrates all resources from the M+ Material Library, enabling seamless transition from 'seeing' to 'using.'

©DarkShell AI: Building a Global Spatial Intelligent Design Ecosystem, Bridging the 'Digital World' and 'Physical World.' For material brands, the channel logic shifts from passive waiting for customers to being actively selected by designers and precisely reaching high-end design scenarios. For consumers, schemes, materials, and prices become more transparent, gradually building trust.
Design Upgrading: AI Empowerment to Unleash Creative Core Value
Under traditional design models, designers spend significant time on repetitive tasks like drawing, revising, material selection, and pricing, severely limiting their creative space. Industry survey data shows that designers face issues like fragmented projects and frequent revisions, with much of their time spent on basic drawing, modifications, and data organization, leaving insufficient time for creative conception and aesthetic refinement. As a vertical AI focused on the home furnishing sector, DarkShell AI integrates into the entire design process, covering approximately 60% of workflow tasks, including scheme generation, material matching, effect rendering, material lists, and pricing, helping designers reduce mechanical labor.
Simultaneously, DarkShell AI assists material brands in quickly generating high-quality marketing materials and sales content, serving as a valuable tool for designers and helping material brands reach users. Designers can thus focus more on spatial creativity, aesthetic expression, and demand insight, transitioning from traditional 'executors' to 'design strategists' and truly unleashing their creative value.
Chain Optimization: Digital Fulfillment to Drive Efficient Collaborative Closed Loop
The home furnishing industry often encounters issues like long decision-making cycles, high communication costs, and significant loss of intent, primarily due to uncertainties in effects, pricing, and implementation, making trust difficult to establish and keeping industry collaboration efficiency low. The tripartite collaboration focuses on digital fulfillment to help compress decision-making chains, reduce uncertainties, and drive full-chain efficient collaboration. Leveraging DarkShell AI technology, schemes can be quickly generated, materials replaced in real-time, effects accurately rendered, and pricing transparently calculated, helping consumers obtain verifiable, implementable, and traceable reference schemes during critical decision-making periods. Traditional decision-making cycles of several months can be compressed to a few days to a week for scheme and material confirmation, reducing communication costs and intent loss.
Currently, DarkShell AI has gathered over 200,000 designer and home furnishing practitioner users, more than 100 leading enterprise partners, and over 1,300 domestic and international home furnishing brands and art ecosystem partners, accumulating millions of Pan Home Furnishings (pan-home furnishing) product resources and building a complete digital ecosystem covering design, material selection, marketing, implementation, and transactions. Leveraging this ecosystem, design schemes can seamlessly connect with home furnishing products and material supply chains, forming smooth closed loops between design and material selection, material selection and ordering, and ordering and fulfillment, gradually making 'design as transaction, transaction as fulfillment' a reality.
©DarkShell AI: Industry Ecosystem Library, Precisely Linking Multi-End Industry Demands
Conclusion: Building a Globalized Spatial Intelligent Design Ecosystem with AI as the Engine
From the perspective of a new home furnishing paradigm, the industry is moving away from experience-driven old models and entering a new phase centered on standards, data, and fulfillment. This strategic cooperation, with the M+ Material Library as its carrier (vehicle), represents a significant step in the tripartite collaboration to drive digital upgrading of the home furnishing industry. It is also a key milestone for DarkShell AI in building a global home furnishing supply chain intelligent ecosystem, breaking down digital-physical barriers in the industry, and creating a global spatial intelligent design agent and one-stop industrial platform. In the future, the three parties will deepen collaboration to jointly build an open and win-win new ecosystem for the home furnishing industry, supporting high-quality industry development.