The 618 promotion has entered the spot buying stage, with divergent trends across categories, showcasing market characteristics of building momentum mid-promotion. Aowei Cloud Network (AVC) released Tmall sales data for Week 24 of 2026 (June 8-14):

Wireless Earphones: Sales reached 111.58 million yuan, MoM -0.1%; Volume sold was 359,600 units, MoM +7.5%.

Smartwatches: Sales reached 112.88 million yuan, MoM +3.7%; Volume sold was 83,500 units, MoM -0.2%.

Speakers: Sales reached 86.44 million yuan, MoM -5.5%; Volume sold was 136,900 units, MoM -0.7%.

Power Banks: Sales reached 56.27 million yuan, MoM -0.8%; Volume sold was 336,500 units, MoM -0.3%.

Mice: Sales reached 52.53 million yuan, MoM +14.8%; Volume sold was 245,500 units, MoM +7.7%.

Keyboards: Sales reached 49.77 million yuan, MoM +16.6%; Volume sold was 98,300 units, MoM +21.8%.

Phone Chargers: Sales reached 22.99 million yuan, MoM -9.1%; Volume sold was 278,100 units, MoM -4.9%.

Keyboard and Mouse Sets: Sales reached 5.69 million yuan, MoM +33.5%; Volume sold was 38,400 units, MoM +4.1%.

Voice Recorders: Sales reached 6.41 million yuan, MoM -5.8%; Volume sold was 16,000 units, MoM -2.8%.

Tmall 618 Brand Rankings W24 (June 8-14)

Wireless Earphones

Shokz: Sales reached 8.56 million yuan, market share 7.7%, MoM change -0.4%, holding steady at first place in the category, with a slight decline in market share but a still-strong leading position.

Baseus: Sales reached 7.93 million yuan, market share 7.1%, MoM change +0.6%, ranking second, with a slight increase in market share and a noticeable catching-up trend.

APPLE: Sales reached 7.09 million yuan, market share 6.4%, MoM change +0.1%, ranking third, with market share largely stable and overall performance steady.

Sony: Sales reached 6.94 million yuan, market share 6.2%, MoM change +1.0%, ranking fourth, with a notable increase in market share and a prominent expansion trend.

Edifier: Sales reached 6.92 million yuan, market share 6.2%, MoM change +0.2%, ranking fifth, with a slight increase in market share and a minor expansion in market presence.

Smartwatches

APPLE: Sales reached 42.97 million yuan, market share 38.1%, MoM change +6.3%, holding steady at first place in the category, with a significant increase in market share and a further widening of its leading monopoly advantage.

Huawei: Sales reached 37.12 million yuan, market share 32.9%, MoM change 0.0%, ranking second, with market share unchanged and overall performance stable.

Garmin: Sales reached 6.57 million yuan, market share 5.8%, MoM change -0.5%, ranking third, with a slight decline in market share and a minor contraction in market presence.

OPPO: Sales reached 6.18 million yuan, market share 5.5%, MoM change -2.2%, ranking fourth, with a noticeable decline in market share and relatively significant loss of share.

Redmi: Sales reached 5.44 million yuan, market share 4.8%, MoM change -2.1%, ranking fifth, with a significant simultaneous decline in market share and a contraction in presence.

Power Banks

Baseus: Sales reached 9.38 million yuan, market share 16.7%, MoM change +2.8%, holding steady at first place in the category, with a significant increase in market share and a continuously expanding leading advantage.

Xiaomi: Sales reached 7.58 million yuan, market share 13.5%, MoM change +0.3%, ranking second, with a slight increase in market share and a steady growth trend.

Torras: Sales reached 7.45 million yuan, market share 13.2%, MoM change -0.1%, ranking third, with market share largely stable and position maintained.

Anker: Sales reached 4.97 million yuan, market share 8.8%, MoM change -0.1%, ranking fourth, with a slight decrease in market share and overall performance steady.

Cuktech: Sales reached 3.24 million yuan, market share 5.7%, MoM change -0.6%, ranking fifth, with a decline in market share and a minor contraction in market presence.

Mice

Razer: Sales reached 15.65 million yuan, market share 29.8%, MoM change -3.1%, holding steady at first place in the category, with a noticeable decline in market share and a slight contraction in leading advantage.

Logitech: Sales reached 15.51 million yuan, market share 29.5%, MoM change +3.2%, ranking second, with a significant increase in market share and strong momentum.

MaiCong: Sales reached 4.74 million yuan, market share 9.0%, MoM change +2.0%, ranking third, with a notable increase in market share and a prominent expansion in presence.

Aitec: Sales reached 3.73 million yuan, market share 7.1%, MoM change -0.4%, ranking fourth, with a slight decline in market share and a minor contraction in presence.

Inphic: Sales reached 1.20 million yuan, market share 2.3%, MoM change -0.2%, ranking fifth, with a slight decline in market share and overall performance largely stable.

Keyboards

ROG: Sales reached 8.30 million yuan, market share 16.7%, MoM change -0.1%, holding steady at first place in the category, with a slight decline in market share and a still-strong leading position.

MaiCong: Sales reached 7.83 million yuan, market share 15.7%, MoM change +2.9%, ranking second, with a significant increase in market share and rapid development momentum.

IQUNIX: Sales reached 5.46 million yuan, market share 11.0%, MoM change +2.1%, ranking third, with a notable increase in market share and a prominent expansion trend.

MELGEEK: Sales reached 3.76 million yuan, market share 7.6%, MoM change -0.5%, ranking fourth, with a slight decline in market share and a minor contraction in presence.

ASUS: Sales reached 2.87 million yuan, market share 5.8%, MoM change +0.7%, ranking fifth, with a slight increase in market share and a steady improvement trend.

Keyboard and Mouse Sets

Logitech: Sales reached 2.62 million yuan, market share 46.0%, MoM change +13.7%, holding steady at first place in the category, with a significant increase in market share and a notably enhanced leading monopoly advantage.

Langzhu: Sales reached 720,000 yuan, market share 12.6%, MoM change -0.2%, ranking second, with a slight decrease in market share and overall presence largely stable.

QianXingZhe: Sales reached 630,000 yuan, market share 11.1%, MoM change -2.8%, ranking third, with a relatively large decline in market share and a noticeable contraction in presence.

Gravity Planet: Sales reached 480,000 yuan, market share 8.5%, MoM change -5.3%, ranking fourth, with the largest decline in market share among the top five and relatively significant loss of share.

LangTu: Sales reached 180,000 yuan, market share 3.1%, MoM change -0.8%, ranking fifth, with a slight decline in market share and a weak performance trend.

Phone Chargers

Torras: Sales reached 3.89 million yuan, market share 16.9%, MoM change -2.0%, holding steady at first place in the category, with a decline in market share but a still-secure leading position.

Anker: Sales reached 3.17 million yuan, market share 13.8%, MoM change -3.9%, ranking second, with a relatively large decline in market share and noticeable contraction in presence.

APPLE: Sales reached 2.42 million yuan, market share 10.5%, MoM change +1.0%, ranking third, with a slight increase in market share and steady growth trend.

Cuktech: Sales reached 1.94 million yuan, market share 8.4%, MoM change +2.2%, ranking fourth, with a notable increase in market share and a prominent expansion trend.

Baseus: Sales reached 1.71 million yuan, market share 7.4%, MoM change -0.1%, ranking fifth, with market share largely stable and overall performance steady.

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