Traditional consumption, epitomized by "baijiu" (Chinese liquor), encompasses industries such as home appliances, beverages, dairy products, and condiments, primarily fulfilling the basic needs of family life and social gatherings.

New consumption, on the other hand, transitions from "material consumption" to "spiritual consumption," placing significant emphasis on emotional value. It doesn't confine itself to a specific "industry" but emerges from the formation of "new consumption habits."

Analyzing the Value of Each Link in the New Consumption Industrial Chain

Upstream Links

Technology Research and Development: High value.

The advancement of the new consumption industry hinges on technological innovation, such as chip and sensor technologies in smart homes, and battery technology in new energy vehicles. Enterprises that master core technologies can achieve higher profits and market competitiveness, possessing strong bargaining power within the industrial chain.

Raw Material Supply: Value varies based on resource characteristics.

Suppliers of scarce or high-quality raw materials, like rare earth metals used in consumer electronics, possess strong pricing power. Conversely, the supply market for common raw materials is highly competitive, resulting in relatively low value.

Manufacturing: Value depends on production efficiency and product quality.

Enterprises equipped with advanced production equipment, efficient processes, and stringent quality control can reduce costs while ensuring product quality, thereby attaining higher value. For instance, large-scale smart home appliance manufacturers enhance the value of the production link through mass production and lean management.

Midstream Links

Brand Building: High value.

In the new consumption market, brands are crucial in attracting consumers. Popular and reputable brands can generate higher profits through brand premiums.

For example, consumer electronics brands like Apple and Huawei have amassed a substantial global consumer base through long-term brand building and marketing, with brand value significantly contributing to their revenue.

Channel Integration: Gradually increasing value.

With the evolution of new business models integrating online and offline channels, channel integration and innovation have become pivotal. Enterprises that effectively integrate these channels and provide a seamless shopping experience can enhance consumer satisfaction and loyalty, thereby boosting the value of the channel link.

For instance, some new retail enterprises have achieved rapid product distribution and efficient sales by establishing an integrated online and offline shopping platform.

Downstream Links

Sales Channels: Value depends on channel coverage and sales capability.

Both online e-commerce platforms and offline physical stores have their distinct advantages. Large e-commerce platforms boast significant user traffic and an extensive sales network, driving substantial orders for enterprises, such as Alibaba and JD.com.

Meanwhile, high-end shopping centers and brand specialty stores offline can add value to products by offering a premium shopping environment and professional services.

After-sales Service: Value cannot be overlooked.

Excellent after-sales service can enhance consumer satisfaction and loyalty, fostering repeat purchases. Some enterprises have established comprehensive after-sales service systems to provide timely, efficient, and high-quality service, distinguishing themselves in the market and creating value for the enterprise.

Data Analysis: Increasingly prominent value.

In the era of new consumption, data is a vital asset for enterprises. Through the collection, analysis, and mining of consumer data, enterprises can gain insights into consumer needs, preferences, and behavioral habits, enabling precise marketing, product development, and service optimization.

For example, e-commerce platforms leverage big data technology to provide personalized recommendations to consumers, enhancing the shopping experience and purchase conversion rate.

Growth Potential of Enterprises in the New Consumption Industrial Chain

An enterprise's growth potential refers to its ability to continuously expand its asset size, profitability, and market share amidst changing market conditions, reflecting its future development prospects.

This article constitutes the [Growth Potential] chapter of the Enterprise Value series, selecting a total of 52 enterprises from the new consumption industrial chain as research samples. Evaluation indicators include revenue compound growth, non-deducted net profit compound growth, operating net cash flow compound growth, among others.

Note: Data is based on historical information and does not predict future trends; it is provided solely for static analysis and does not constitute investment advice.

10th: Boxelo

Industry Segment: Paper Packaging

Growth Potential: Revenue compound growth of 10.21%, non-deducted net profit compound growth of -12.06%, operating net cash flow compound growth of 12.15%

Performance Forecast: The latest average forecast for net profit is 57 million yuan, with an average forecast growth rate of 38.17%

Main Products: Product packaging, accounting for 87.80% of profits with a gross margin of 31.59%

Company Highlights: Boxelo specializes in providing integrated services encompassing "brand strategy planning, creative design, technology research and development, product delivery" to mid-to-high-end consumer goods clients such as alcoholic beverages, cosmetics, tea, food, jewelry, and luxury goods.

9th: Guangbo Group

Industry Segment: Cultural Products

Growth Potential: Revenue compound growth of 3.26%, non-deducted net profit compound growth of 10.50%, operating net cash flow compound growth of -52.88%

Performance Forecast: The latest average forecast for net profit is 188 million yuan, with an average forecast growth rate of 23.57%

Main Products: Office supplies, accounting for 38.01% of profits with a gross margin of 29.12%

Company Highlights: Guangbo Group specializes in the manufacture and sale of cultural and educational office supplies, currently spanning cultural and educational office supplies and cross-border e-commerce.

8th: Yanjing Beer

Industry Segment: Beer

Growth Potential: Revenue compound growth of 3.20%, non-deducted net profit compound growth of 108.03%, operating net cash flow compound growth of 81.05%

Performance Forecast: The latest average forecast for net profit is 1.432 billion yuan, with an average forecast growth rate of 35.67%

Main Products: Beer, accounting for 94.40% of profits with a gross margin of 42.61%

Company Highlights: Yanjing Beer boasts a national product matrix anchored by Yanjing Qingshuang as the base product, Yanjing U8 as the core strategic product, and a series of mid-to-high-end offerings like Yanjing V10 and Lion King Craft Beer.

7th: Baolingbao

Industry Segment: Other Agricultural Product Processing

Growth Potential: Revenue compound growth of -4.84%, non-deducted net profit compound growth of 254.56%, operating net cash flow compound growth of -11.89%

Performance Forecast: The latest average forecast for net profit is 181 million yuan, with an average forecast growth rate of 62.83%

Main Products: Starch sugar and others, accounting for 36.04% of profits with a gross margin of 12.22%

Company Highlights: Baolingbao's low-sugar and sugar-reduced brown milk beverages significantly reduce added sugar during product formulation in later stages.

6th: Mankalong

Industry Segment: Watches and Jewelry

Growth Potential: Revenue compound growth of 22.55%, non-deducted net profit compound growth of 13.47%, operating net cash flow compound growth of 117.93%

Performance Forecast: The latest average forecast for net profit is 128 million yuan, with an average forecast growth rate of 32.64%

Main Products: Plain gold jewelry, accounting for 89.42% of profits with a gross margin of 12.37%

Company Highlights: Mankalong offers gold, platinum, diamond, and other jewelry products. The brand positions itself as affordable luxury, targeting young consumers.

5th: CHJ Jewelry

Industry Segment: Watches and Jewelry

Growth Potential: Revenue compound growth of 10.48%, non-deducted net profit compound growth of -38.72%, operating net cash flow compound growth of -29.22%

Performance Forecast: The latest average forecast for net profit is 475 million yuan, with an average forecast growth rate of 145.19%

Main Products: Fashion jewelry, accounting for 55.53% of profits with a gross margin of 28.76%

Company Highlights: CHJ Jewelry focuses on brand operation management and product design, research and development, production, and sales of high-end fashion consumer goods.

4th: Kuaiji Mountain

Industry Segment: Other Alcoholic Beverages

Growth Potential: Revenue compound growth of 15.60%, non-deducted net profit compound growth of 14.83%, operating net cash flow compound growth of -14.09%

Performance Forecast: The latest average forecast for net profit is 248 million yuan, with an average forecast growth rate of 26.4%

Main Products: Medium-to-high-end liquor, accounting for 77.16% of profits with a gross margin of 61.57%

Company Highlights: Kuaiji Mountain's primary offerings include medium-to-high-end liquor, ordinary yellow rice wine, and other alcoholic beverages.

3rd: Lotus Holdings

Industry Segment: Seasoning and Fermentation Products

Growth Potential: Revenue compound growth of 25.98%, non-deducted net profit compound growth of 72.36%, operating net cash flow compound growth of 781.19%

Performance Forecast: The latest average forecast for net profit is 314 million yuan, with an average forecast growth rate of 55%

Main Products: Amino acid seasonings like monosodium glutamate, accounting for 77.79% of profits with a gross margin of 26.98%

Company Highlights: Lotus Holdings specializes in the production and sales of monosodium glutamate, chicken essence, computing power services, flour, organic fertilizer, cooking wine, drinking water, and more.

2nd: Chuangyuan

Industry Segment: Cultural Products

Growth Potential: Revenue compound growth of 42.73%, non-deducted net profit compound growth of 44.71%, operating net cash flow compound growth of -25.81%

Performance Forecast: The latest average forecast for net profit is 152 million yuan, with an average forecast growth rate of 40.97%

Main Products: Cultural and educational leisure products, accounting for 54.90% of profits with a gross margin of 27.16%

Company Highlights: Chuangyuan's primary business is paper products, encompassing cultural and educational leisure, sports and fitness, living and household, and other offerings.

1st: Lehui International

Industry Segment: Other Special Equipment

Growth Potential: Revenue compound growth of -9.77%, non-deducted net profit compound growth of -95.51%, operating net cash flow compound growth of 5321.62%

Performance Forecast: The latest average forecast for net profit is 45 million yuan, with an average forecast growth rate of 110.9%

Main Products: Alcoholic beverage brewing equipment, accounting for 65.39% of profits with a gross margin of 23.56%

Company Highlights: Lehui International's factories in Shanghai and Ningbo have commenced production and launched craft fresh beer products under the brand "Fresh Beer 30 Kilometers" to the market.

The complete list of the growth potential of enterprises in the new consumption industrial chain and its sub-sectors has been published on Zhishixingqiu. Join us to view the full details!